Sean Goodwin Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Ca

A member of the senior leadership team that is accountable for leading the brand strategy and stewardship, mass campaigns, media strategy, omni-channel creative, vendor partnerships, seasonal creative planning and social strategy.

Calgary, Alberta, Ca

A member of the senior leadership team that is accountable for leading the brand strategy and stewardship, mass campaigns, media strategy, omni-channel creative, vendor partnerships, and seasonal creative planning.

Calgary, Alberta, Ca

Mark’s is a leading Canadian retailer for industrial workwear, casual apparel and footwear, operating 385 stores nationwide. Mark's is the market leader in industrial workwear and footwear, and men's casual categories jeans and footwear.As Campaign Manager and part of the marketing planning and strategy team, key accountabilities involve leading the strategic planning and execution of all brand and key hero product campaigns. This includes managing the planning and development of the brand strategy, executing and presenting go-to-market plans each season to agency partners and internal business units, and overseeing all campaign production and execution including TV, OOH, digital, social and photography. In addition to these accountabilities, as part of the role I contribute to market research and consumer insights function with forming strategic insights out of the data collected.Results:- Product campaigns have resulted in market share growth to become the leader in men's jeans and casual footwear categories.- Consistent sales growth YoY ranging from 5% - 22% meeting all sales targets and growth plans.- Delivered positive brand attribute results benefiting the Mark's brand.- Successfully delivered a refreshed brand tone and voice.

Calgary, Alberta, Ca

- Managed the planning, strategy, integration and execution of the Mark's and CFL/Grey Cup sport partnership that delivered over 50 million unique media impressions through broadcast, digital, social, experiential and PR media channels.- Executed a multi-level media partnership with CFL on TSN that included content development, incremental media buys and branded TSN segments.- Responsible for managing the Marketing Partnership budget for Mark's worth over $2M. - Responsible for developing co-marketing relationships with all Mark's national brands including Levi's, Carhartt, Helly Hansen, Merrell, Columbia, Timberland and more.- Executed sport partnerships with Canadian Tire Corp's partnership group including, Maple Leafs Sports & Entertainment, Capital Sports & Entertainment (Ottawa Senators), and various national sport organizations (Hockey Canada, Skate Canada, Soccer Canada)

Calgary, Alberta, Ca

- Manage Mark’s in-store digital signage platforms nationwide including content scheduling, project coordination, and troubleshooting issues.- Create new and innovative digital content that aligns with the overall marketing strategy.- Developed a digital signage database to manage all current deployed digital signage.- Research new digital signage technologies and software to determine future opportunities. - Analyze program analytics on a quarterly basis- Work closely with multiple external agencies- Track and control all digital signage expenditures to ensure projects remain in budget.

Calgary, Alberta, Ca

• Designed all print and advertising material for organization including brochures, posters, banners, menus and organization signage.• Designed all online graphics including web banners, social media, and company website material.• Created and implemented all web based marketing initiatives applicable to company website, SEO,e-marketing, and social media platforms (Facebook, Twitter, YouTube, Google+, Delicious, LinkedIn, Urban Spoon, Yelp, Google Places, Tumblr, Foursquare and HootSuite).• Managed organizations website content through an online content management system.• Designed and implemented online advertising campaigns with a concentration in Google Adwords, Facebook and Twitter Ads.• Managed all design projects with external creative design and printing agencies.• Coordinated special events, promotions, and charity fundraisers from initial conception through to completion over all aspects of the marketing mix including sponsorship acquirement, advertising development, volunteer coordination, and press release development.• Managed all company promotion material including giveaways, prizing, and company merchandise.

Bachelor Of Management, Marketing

Business Administration Diploma, Marketing