In my capacity as VP of Sales I lead the sales department to ensure attainment of sales targets, contributing to overall organizational profitability. Constantly identifying areas for improvement, I develop sales plans and strategies to achieve sales goals. I cultivate and drive a high-performance culture, establishing quarterly and annual sales goals ensuring achievement of team goals. Some key achievements in this role include: • Headed growth across sales, profitability, and organizational strength on $1B+ in retail sales.• Delivered $100M+ in growth at major billion-dollar client, Walmart, with new program launches and category expansion.• Spearheaded migration of team to remote work during COVID 19 pandemic while successfully delivering annual shipment growth of 10% with value of $67M.• Led team reorganization to drive career pathing and skill development to ensure prolonged personal as well as organizational growth and success.

During my tenure as Director of Sales I spearheaded sales activities, developing strategic plans and overseeing implementation. Actively managing sales growth, I evaluated sales reports and capitalized on performing products. Additionally, I collaborated with cross-functional departments to improve operational efficiency of business procedures. Some key achievements in this role include: • Delivered $60M in new program sales, exceeding annual sales plan, through successfully securing multi-year 20% incremental space agreement.• Restructured promotional and trade strategies returning $20M in gross margin.

As the Senior Manager for Customer Development I planned and coordinated product sales to ensure customer needs consistently and constantly met. I championed the identification of growth opportunities, coordinating with cross-functional departments to drive sales and providing thought leadership across operations, sales, and business development.Some key achievements in this role include: • Managed P&L growth for $500M+ in basic packaged apparel at Walmart.• Headed turnaround of declining business, successfully achieving boosted sales with reduced total spend through reestablishing key seasonal promotional cadence.• Engendered 10% growth in sales with 2% reduction in trade spend through acquiring aggressive annual promotional placement.

During my tenure I developed plans and strategies for new distribution of Men's, Women's, and Kid's basic apparel as well as intimates within wholesale club channel. To revitalize this channel I established sales best practices, channels strategies, as well as standards and metrics.Some key achievements in this role include:• Spearheaded efforts to drive placement of intimate apparel across multiple brands to the value of $10M annually.• Directed relaunch of Hanes Men's UW program at Sam's leveraging incremental style placement, resulted in total annual business impact of $6M+.