Helping people across the world realise their goals and ambitions through affiliate marketing, supported by learning programs from WealthyAffiliate.com, the worlds most helpful and active affiliate marketing community. We provide an all-inclusive platform that provides the training, tools, support, networking and services an affiliate/merchant would need to grow a business. With 10,000+ new members each and ever month coming into the community, Wealthy Affiliate is the place to be if you are an affiliate or a merchant/network looking to build relationships with affiliates. Click on my link to find out more.

The company’s sole marketing, marcoms and brand representative, I was responsible for a wide range of online and offline marketing initiatives:o Create, present to the board, manage and deliver marketing plans, activity reports, budgets & KPI’s. o Recommend and manage various marketing, telemarketing campaigns and sales initiatives.o Perform qualitative and quantitative market research to identify trends and new business opportunities in the membership and not-for-profit sectors and understand the competitor environment through use of competitor analysis.o Create, record and promote the NetXtra podcast – a dedicated digital advice resource for the company’s target audience.o Project manage and deliver the NetXtra re-brand, including a new corporate identity and marketing strategy.o Manage and maintain NetXtra’s Search Engine Marketing and Search Engine Optimisation, including digital programmes such as PPC, analytics and social media.o Write best practice blogs and articles relating to ideas, trends and emerging technologies within digital marketing.o Deliver web technology presentations and workshops at industry seminars, exhibitions and conferences.o Write, publish and distribute press releases to targeted media and identified sector networks.o Create, publish and maintain all marketing material and brand collateral, including brochures and case studies.o Produce client testimonial and 'how-to' videos for use across the business. o Manage the company’s annual events calendar and project manage each event, such as conferences, seminars and award ceremonies.o Responsibility for the delivery of the bi-annual ‘NetXtra User Group’ event.o Management of the in-house CRM system for the use of sales analytics and target customers.

Used targeted marketing initiatives to promote The Greentrees Group of companies to prospective customers whilst developing its existing client base.o Advise clients on direct marketing campaigns using database creation and segmentation.o Maintain SEM and SEO for The Greentrees Group of companies.o Plan and implement the Group’s advertising programme using a combination of online and print media.o Deliver the Group’s social media programmes using Twitter, Facebook, LinkedIn and YouTube.o Deliver strategic PR and e-mail marketing campaigns.

o Deliver marketing plans, activity reports, budgets & KPI’s. o Recommend and manage various marketing, telemarketing campaigns and sales initiatives.o Perform qualitative and quantitative market research to identify trends and new business opportunities in the membership and not-for-profit sectors and understand the competitor environment through use of competitor analysis.o Manage and maintain NetXtra’s Search Engine Marketing and Search Engine Optimisation, including digital programmes such as PPC, analytics and social media.o Writing best practice blogs and articles relating to ideas, trends and emerging technologies within digital marketing.o Deliver web technology presentations and workshops at industry seminars, exhibitions and conferences.o Write, publish and distribute press releases to targeted media and identified sector networks.o Create, publish and maintain all marketing material and brand collateral, including brochures and case studies.o Manage the company’s annual events calendar and project manage each event, such as conferences, seminars and award ceremonies.o Management of the in-house CRM system for the use of sales analytics and target customers.

o Drive, develop and manage targeted communications campaigns from initial concept through to delivery and post-delivery evaluation.o Produce & manage effective marketing in accordance with budgetary procedures.o Evaluate changes to existing business processes and proposed innovations, such as the introduction of ‘Chip & Pin’ and react with suitable marketing solutions. o Develop and maintain project plans, manage third-party suppliers and report progress.o Ensure work is technically accurate and compliant with legislative, regulatory and business requirements.

My responsibilities were to manage and produce resources for a wide range of worldwide marketing communications projects. This included the production and delivery of materials for advertising, PR, literature production and exhibitions within the Fluke Precision Measurement Marketing Communications unit.o Develop enhanced Fluke and Hart Scientific communication strategies with worldwide sales representatives to ensure marketing communication strategies were fully integrated and supported in all markets.o Use and implement marketing strategies and models to support promotional activities across the Fluke, Hart Scientific and Wavetek brands.o Write and manage Fluke Precision Measurement’s press releases, PR initiatives and UK press relations.o Develop the presence and presentation of Fluke Precision Measurement and its products on all Fluke websites, working with the relevant IT and MIS units in the US and The Netherlands.o Work with key stakeholders within Fluke Precision Measurement and Hart Scientific to create and produce company approved and compliant content for new brochures, leaflets, direct mailers and datasheets.o Use desktop publishing software and, if required, manage external agencies to produce product brochures and catalogues.o Manage the literature production process, ensuring that all Fluke sales collateral was current and in stock.o Act as a marketing communications co-ordination point for other Fluke facilities and being responsible for the amendment of related material to ensure maximum penetration into local markets.o Work with Product Marketing Managers to plan the delivery of marketing communications.