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Communications and marketing professional with more than 20 years of experience. Always working to create meaningful content, tell a better story and help companies grow.
Florida Power & Light Company
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Lead Communication StrategistFlorida Power & Light Company Oct 2024 - Present
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Senior Communication StrategistFlorida Power & Light Company Feb 2021As America's largest electric utility, Florida Power & Light Company serves more customers and sells more power than any other utility, providing clean, affordable, reliable electricity to approximately 12 million people. In 2011, FPL established its office of economic development - PoweringFlorida - to help expand the state's economy through high-wage, high-skill, private-sector job growth and capital investments.
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Vp, MarketingEnterprise Florida Oct 2012 - Feb 2021Orlando, Fl, UsEnterprise Florida Inc. (EFI) is a public-private partnership serving as Florida's primary organization devoted to statewide economic development. EFI's mission is to facilitate job growth for Florida's businesses and citizens leading to a vibrant statewide economy.●Created and managed strategic marketing and communications plan and budget for Enterprise Florida, Inc. (EFI), the principal economic development organization for the state●Led communications strategy across all departments to ensure consistent and effective internal and external messaging ●Led communications plan for launch of Florida business marketing campaign “Florida – The Future is Here,” resulting in 5.8 million media hits worldwide●Designed and implemented organization’s social media strategies, resulting in a 300 percent increase in followers on Twitter, LinkedIn and Facebook●Worked with creative studio to produce award-winning “Boundless Business” video series ●Approved and assisted in design of content and creative assets for digital and print advertising campaigns ●Responded to more than 750 media inquiries and public records requests from state, national and international press and public●Crafted and pitched stories and interview opportunities to statewide, national and international media, resulting in nearly 50 earned placements ●Worked with companies and statewide partners to create content for distribution across all platforms and channels●Partnered with the Executive Office of the Governor, company leadership and regional partners to create and distribute press releases and plan more than 120 press events ●Provided strategic guidance to EFI leadership, Board of Directors and partners during Board meetings and company events -
Associate Director, Donor RelationsUcf Foundation, Inc. Feb 2006 - Oct 2012Founded in 1969, the UCF Foundation, Inc., is a 501(c)(3) nonprofit organization with a mission to encourage, steward and celebrate charitable contributions from alumni and friends to support the University of Central Florida.●Responsible for directing daily operations and budget for the newly created department ●Designed annual communications plan for the department●Wrote and edited content for UCF Foundation website●Created and posted social media content ●Authored content for newsletters, Pegasus magazine, annual report and additional materials●Coordinated placement of donor stories with UCF News & Information and UCF Today sites●Planned and hosted donor events
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Assistant Director, DevelopmentUcf Golden Knights Club Apr 2001 - Feb 2006The Golden Knights Club (GKC) is the official fundraising arm of UCF Athletics and provides a way for individuals and organizations to help our student-athletes receive a quality education and competitive experience.●Served as interim Executive Director of the Golden Knights Club (GKC) ●Created all content for GKC website●Produced annual brochure, direct mail and phone solicitations campaigns●Created weekly and monthly donor communications●Managed donor hospitality suites and Golden Zone hospitality tent during home football games●Organized and hosted special events ●Provided logistics support for donors, faculty and staff at away football games●Assisted with UCF Athletics marketing and UCF Alumni Association tasks and special events●Worked with GKC Board of Directors to contact prospective donors and acquire donations
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Business PlannerLockheed Martin Nov 1997 - Apr 2001Bethesda, Md, UsHeadquartered in Bethesda, MD, Lockheed Martin is a global security and aerospace company that employs about 123,000 people worldwide and is principally engaged in the research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services.• Developed and maintained schedules for development, building and selling of hardware and software products• Acted as liaison between customer and company• Responsible for delivery of product to the customer with exemplary support• Organized status from various departments and reported to managers daily -
Media Relations AssistantWalt Disney Imagineering Aug 1996 - May 1997Glendale, California, UsWalt Disney Imagineering is the design and development arm of the Walt Disney Company, responsible for the creation and construction of Disney theme parks and projects worldwide. • Organized and hosted more than 75 media visits with national and international outlets• Served as media coordinator for Celebration executives during Walt Disney World's 25th anniversary press event• Wrote press releases and stories for Celebration and the Crossroads shopping center• Assisted with the creation of marketing and advertising campaigns• Co-organized special events
Sean Helton Skills
Sean Helton Education Details
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University Of Central FloridaAdvertising And Public Relations
Frequently Asked Questions about Sean Helton
What company does Sean Helton work for?
Sean Helton works for Florida Power & Light Company
What is Sean Helton's role at the current company?
Sean Helton's current role is Lead Communication Strategist.
What is Sean Helton's email address?
Sean Helton's email address is se****@****ucf.edu
What is Sean Helton's direct phone number?
Sean Helton's direct phone number is +140764*****
What schools did Sean Helton attend?
Sean Helton attended University Of Central Florida.
What are some of Sean Helton's interests?
Sean Helton has interest in Animal Welfare, Children, Environment.
What skills is Sean Helton known for?
Sean Helton has skills like Media Relations, Public Relations, Fundraising, Strategic Communications, Public Speaking, Editing, Corporate Communications, Nonprofits, Social Media, Event Management, Marketing Communications, Community Development.
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