Sean H. Email & Phone Number

Hong Kong, Hk

• Oversee Meta global paid media. Achieved 65% YoY RoAS growth in 2023.• Design and implement marketing funnels, audience segmentations, and content strategies. Increased year-over-year conversion rates by 38% in 2023.• Lead strategy for Content Team to produce 100+ content in 6 months. Introduce creative iteration process and AI solutions to enhance production efficiency.• Spearhead partnerships and management of creative agencies and content creators to produce marketing materials for online and offline channels.• Deliver presentations to management and functional teams on paid media performance and provide data-driven recommendations.

Hong Kong, Hk

• Tracked and optimised Meta budget daily to maintain channel profitability.• Oversaw paid media campaigns for US. Drove 30% higher returned customers.• Launched LinkedIn Ads for brand awareness and B2B marketing.• Coordinated with various cross-functional teams on marketing campaigns, A/B tests and reviews, and SOP enhancements.• Led global brand campaign - Joseph’s Machines x CASETiFY - reaching viral success across popular social media platforms.

Hong Kong, Hk

• Managed Meta campaigns and helped scale channel spending by 75%.• Integrated Pinterest Ads into media mix to expand Artist and print category.• Collaborated with Design Team and external agencies on ideation, execution, and feedback loops of 50+ assets to adhere to brand guidelines and standards.• Worked alongside CEO and team manager on various market and product research, and collaboration frameworks.• Coordinated copy translations with Country Teams for multi-channel digital campaigns.

Hong Kong, Hk

• Supported paid ad optimizations, A/B testing, and copywriting to maintain year-over-year ROAS growth.• Prepared reports and presentations for CEO and team meetings.• Conducted regular market research on competitors and products.• Handled orders, stock, and customer enquiries on online marketplace platforms - Iconic AU, ZALORA, and Hardtofind

Hong Kong, N/A, Hk

Photography & Videography

Central, Hk

Photography & Videography