Sean Hogan Email & Phone Number

Australia

Sydney, Australia

STRATEGY AND CHANGE LEADERSHIPArticulated vision for change, using data to set the narrative and win buy-inDeveloped continuous improvement initiatives in alignment with organisational goalsLaunched omni-channel retailing (eCommerce, click-and-collect, in-store, service bookings)Led wholesale channel investment, including digital showroom Restructured national wholesale arm, scaling performance without increasing headcount Delivered on wholesale budget annually since commencementGuided process to define ASICS Experience, encompassing brand purpose and visionSet shared vision amongst national sales crew and executive teamLed Sales team of 100+, including 8 direct reports Transformed ASICS into true business partner and primary national competitor Built profile of national account teamDesigned bespoke growth and strategic relationship plans for key retail accounts Grew to undertake eCommerce in 2019 Inherited retail function in 2021Revamped in-store operations strategyReset retail strategy from first principles, encompassing key pillars of retail operationsRebuilt retail operations in Australia Mandated internally and externally provided training Managed multimillion-dollar annual budget Heading engagements with global and national network of key stakeholdersSALES LEADERSHIPGrew market share amongst major footwear suppliersDelivered unmatched sales growth across all sales streams (retail, eCommerce, wholesale)Maintained profitability across all sales streams, despite global market complexities Increased NPS and CSAT outcomes to well-surpass industry averageBolstered conversion and UPT in retail stream significantly Grew online sales exponentiallyTransformed strategic national retail relationships into business partnerships Turned languished customer relationships into high-growth accounts

Led integration of Workout World into Super Retail Group sports divisionLed development of customised retail strategy based on customer profiles Presented strategy to Board, involving rebranding Workout World as rebelfitDeveloped rebelfit retail omni-channel strategy for specialty fitnessLaunched new store concept and new fitness range Reengaged stakeholders, selling value proposition and business potential Led major business change, driving substantial growth in mature category Headed up newly integrated fitness and hardgoods channelsAchieved benchmark-setting growth Developed emerging categories in fitness Created new team for fitness Integrated merchandise buying team for fitness from Rebel and Workout WorldDeveloped new strategies for categoriesCompleted range review process for proprietary and private label brandsDeveloped governance processesEstablished strong cross-functional relationships with teamsCreated culture of effectiveness and performance

North Ryde

Led organisation with annual turnover of several millions across 4 retail brandsProvided leadership to high level personnelHeaded up leadership team of 60Oversaw marketing and brand development service provisionProvided leadership for top-level engagement on behalf of RetailersDeveloped centralised National Marketing team Delivered suite of major projects, improving commercial performance Oversaw completion of retail brand segmentationIdentified opportunity to deliver points of differentiation Modified retail marketing program into multi-channel strategyImplemented private label range across beer and wine category

Leura

Homebush

Sydney, Australia

Sydney

Gladesville