Oversaw direct-to-consumer channel for two wineries, Benziger Family and Imagery Estate, including all e-commerce, direct mail, call center management and six different wine clubs totaling over 10,000 subscribers. Managed, hired, trained a staff of five including two Sales Managers and three Sales Associates.

Managed all aspects of Etude Wines direct-to-consumer sales and marketing including the web site, wine club, mailing list and tasting room. Increased revenue by 300%+ in less than three years including 85% growth in the first year. Developed and oversaw all marketing and advertising across sales channels including creative and execution. Managed consumer as well as trade customer databases including design, maintenance, contact strategy and analysis. Provided a high level of customer… Show more Managed all aspects of Etude Wines direct-to-consumer sales and marketing including the web site, wine club, mailing list and tasting room. Increased revenue by 300%+ in less than three years including 85% growth in the first year. Developed and oversaw all marketing and advertising across sales channels including creative and execution. Managed consumer as well as trade customer databases including design, maintenance, contact strategy and analysis. Provided a high level of customer service and sales to wine enthusiasts and collectors. Acquired and retained customers within budget while far exceeding revenue projections for three consecutive. Show less

Managed the SF Insight group, an integrated consulting organization within Butler, Shine, Stern & Partners advertising agency. SF Insight specializes in customer knowledge support, data analytics, e-mail marketing and relationship marketing strategy. Clients included Diageo Chateau Estates & Wineries, Cricket Wireless, AOL, Noah’s Bagels, TIAA-CREF, Health Net, VeriSign, and Cisco. Managed all client projects and new-business pitches involving data analytics, contact strategy, and customer… Show more Managed the SF Insight group, an integrated consulting organization within Butler, Shine, Stern & Partners advertising agency. SF Insight specializes in customer knowledge support, data analytics, e-mail marketing and relationship marketing strategy. Clients included Diageo Chateau Estates & Wineries, Cricket Wireless, AOL, Noah’s Bagels, TIAA-CREF, Health Net, VeriSign, and Cisco. Managed all client projects and new-business pitches involving data analytics, contact strategy, and customer segmentation. Show less

Led marketing strategy, planning, and analysis for subscriber acquisition campaigns for DirecTV's DSL business including direct mail, telemarketing and email campaigns. Managed relationship with The Buxton Company, a strategic partner that provided marketing support with lead management, geographic analysis and direct marketing list development. DIRECTV discontinued its DSL business in 2003.

Managed marketing planning and strategy for NorthPoint’s consumer and business DSL services. Led efforts to quantify business opportunities and provide analysis to prioritize product and channel decisions. NorthPoint ceased operations in early 2001 after a merger with a major telco fell through.

Developed marketing and advertising strategies for a wide range of consumer and small business telecommunications products and services. Performed detailed marketing analysis utilizing customer and geodemographic information for MCI with a customer base of 20 million and a prospect base of 100 million.

Instructed clients on the proper use of geodemographic data and all Claritas precision marketing assessment and market mapping software. Assisted clients with marketing applications utilizing mapping, demographic analysis, online geodemographic data retrieval, online geocoding, and market segmentation software. Designed and conducted training courses to promote and facilitate clients’ effective use of company’s tools and data. Recruited by and transitioned to a major client, MCI.