❖ Strategic planning: • Full-year sustainably innovative marketing strategy. • Managed digital channels (Facebook, Youtube, Instagram, Zalo, Web/App). • Content strategy development. • Comprehended Brand Identity from CJ Headquarter.❖ Brand & Digital solution for engagement & sales-driven: • Performed seasonal promotional campaigns (Tet, Women’s Day, Summer, Christmas, …). • Conducted valuable partnership expansion. • Managed CRM system (5-million customer data) with effective strategies accelerating member spending. • Combined brand and digital performance strategies to enhance online booking ratio. • Suggested new digital initiatives and solutions to facilitate Media Sales Department.

❖ Brand management❖ New product and packaging development❖ Pricing strategy: Analyzed and prepared pricing proposal to new product launching/product line extension.❖ Promotions: Generated consumer promotions seizing latest market trends.