Sean Iverson Email & Phone Number

Morrisville, Nc, Us

OVERVIEW:Recruited by Metabolon to overhaul and drive global marketing operations. Responsible for commercial marketing, digital marketing and operations, scientific communications, product management, branding, and public relations. Led the initiative to create AI usage guidelines for the company. Introduced "lean enterprise" strategic business process analysis tools such as kaizens, Pareto analysis, and value stream mapping. Rebuilt and administered a 7-figure marketing budget. ★ Commercial MarketingDrove a 234% increase in highly actionable marketing leads during my first nine months at Metabolon. Enhanced commercial funnel lead tracking and attribution. Introduced lead generation metrics analysis by sales region and marketing channel to identify the highest-performing segments and drive marketing investment. Oversaw a significant increase in new marketing collateral development and initiated account-based marketing (ABM) strategies.★ Branding, Social, & Public Relations Oversaw a 100% increase in media coverage and a 7% increase in Linked engagement in 2022. Exceeded thought leadership targets by 116% during the first half of 2023. ★ Digital Marketing, Marketing Operations, & Scientific Communications Google Analytics 4 "Engaged Sessions" increased 14% during the first six months of 2023. Led the deployment of keyword tracking/research methodologies to optimize online content for search (SEO). Organic site traffic increased by 39% and organic search click-through rate (CTR) increased by 97% during the first six months of 2023. Increased paid search (PPC) activity and optimized budgets, driving efficiencies and best practices. ★ Product Management Introduced a corporate-wide new product development (NPD) stage-gating process that included market sizing, business case ROI forecasting, and commercial marketing briefs for new product launches. Standardized voice of customer (VOC) and customer needs survey work.

Rolle, Ch

OVERVIEW:Hired by SOPHiA to enhance and expand commercial marketing, branding, public relations, digital marketing, marketing operations, and scientific communications activity. Professionalized marketing operations and standardized internal work processes. Planned and administered a 7-figure marketing budget.★ Commercial MarketingDrove first-year lead generation 13% above established targets. Enhance commercial funnel tracking in strong collaboration with sales and sales operations, as well as introduced UTM codes and SFDC parent campaigns to drive enhanced commercial funnel attribution. Introduced lead generation metrics analysis by sales region, product line, and marketing channel to identify highest performing segments and drive marketing investment. Initiated account-based marketing (ABM) in NORAM and LATAM sales regions.★ Branding, Social, & Public Relations Heavily involved with SOPHiA’s initial public offering (IPO) push, including supporting investor relations and quarterly earnings calls. Increased press releases launched during the first year to 525% above target. LinkedIn followers increased 66%, and the engagement rate rose 5% during the same period.★ Digital Marketing, Marketing Operations, & Scientific Communications During the first year: website users rose 110%, website sessions increased 91%, website page views improved 38%, and website organic traffic increased 300%. Deployed Pardot marketing automation system (MAS). Deployed keyword tracking/research methodologies to optimize online content for search (SEO). Radically increased paid search (PPC) activity and associated budget, driving efficiencies and best practices.

Andover, Ma, Us

OVERVIEW:Recruited by NDD Medical Technologies’ Board of Directors to bring a new level of expertise to Digital Marketing Operations, Commercial Marketing, and Product Management. Planned and administered a 7-figure marketing budget.★ Product Management Deployed a product development “toll gate” process that included voice-of-customer (VOC) analysis, market analysis (MEKKO), and a heavy emphasis on return on investment (ROI). Ensured development of a realistic 3-year product development roadmap for the company.★ Digital Marketing OperationsBuilt a marketing team and reorganized how the company worked digitally, including merging disparate website domains and paid search accounts (PPC). As a result, NDD saw a 9% growth in organic search traffic and 182% year-over-year growth in new online users. Built a standardized Content Marketing process that included a content production calendar and keyword research (SEO). Functioned as Senior Editor for blog content.★ Commercial FunnelDeveloped a standardized Commercial Marketing lead generation process for all Sales regions. Increased leads 56% globally during the last year. Increased opportunities from leads by 32% during the same period.

Coralville, Ia, Us

OVERVIEW:Tapped to be a member of the Danaher transition team during the IDT acquisition. Audited IDT’s marketing organization and trained IDT on basic marketing methodology and Danaher Business Systems (DBS) procedures. Following three months of transition support, I was asked to join IDT. Introduced leading-edge marketing tools and systems (PPC, SEO, lead generation campaigns, ecommerce optimization, etc.) to drive leads and ecommerce revenue. Planned and administered a 7-figure marketing budget and a high 8-figure revenue target. ★ Commercial FunnelDrove a 250% increase in global marketing qualified leads in the first six months and a 480% increase in global ecommerce direct revenue in the first nine months. ★ Leadership TurnaroundImplemented strategic annual planning, budget forecasting, KPI development, revenue target selection, and metrics analysis. Standardized IDT’s marketing processes, voice of customer (VOC) survey work, and commitment to continuous marketing process improvement. ★ Global MarketingResponsible for branding, public relations, media outreach, content marketing, digital marketing, marketing operations/web development, and regional localization.

Framingham, Ma, Us

OVERVIEW:Established and executed the strategy for achieving digital marketing and corporate branding goals. Led, trained, and mentored a team of 27. Planned and administered a 7-figure marketing budget. Worked directly with the software business unit on the design of integrated online services, including Internet of Things (IoT) functionality. Oversaw a broad range of digital marketing functions including SEO, content, PPC, social media, online community, and ecommerce. Tapped by CEO to support development of 2018 corporate strategic plan. ★ Commercial FunnelLed the organization to achieve a 62% increase in leads in 2017. Continued digital marketing efforts from prior Director position while expanding collaborations with regional sales marketing teams and dotted-line reports in each region to support language-specific initiatives. ★ Search Engine Optimization Influenced 20% increase in organic search sessions in Q1 2017. Reorganized and guided team in integrating search engine optimization research, including technical SEO (including code-level page audits and optimizations) and market keyword strategies within digital content development. ★ Branding & Social MediaDirected and launched an enhanced corporate branding campaign to revitalize previously dormant branding efforts. Drove new PR metrics tracking methodologies and increased effort in social media marketing. Results included: - 54% increase in leads from social marketing in Q1 2017- 21% increase in media pick-ups - 35% increase in conversions from social lead generation- 85% increase in online community unique visitors.

Framingham, Ma, Us

OVERVIEW:Oversaw core digital marketing activities and related functions, including content and SEO development, sales lead generation, website, social media, and community areas. Created and optimized digital marketing business processes that included content creation procedures and a standardized marketing automation system. Trained and supported regional marketing teams on new processes.Commercial Funnel★ Generated an 85% increase in sales leads within 1 year by developing and launching an international, integrated digital marketing organization.Site Redesign★ Led a corporate website redesign that included a complete refresh of all global websites (responsive design), the launch of a new online community with integrated social media marketing, and first-time inclusion of SEO into website copy and digital content (RUO vs. clinical).Paid Search★ Achieved a 275% increase in sales leads within 1 year from paid search (pay-per-click) strategies. Directed all aspects of the analytics and optimization for PPC that included Google and Baidu advertising and the expansion of paid advertising into targeted LinkedIn campaigns.Ecommerce★ Accomplished a 63% increase in ecommerce sales within 1 year via paid search.

San Jose, Ca, Us

OVERVIEW:I was assigned to lead a complete overhaul and revamp of the Training & Certifications section. To this end, I formulated and implemented a multi-pronged plan that included a thorough customer needs analysis (e.g. gauging Voice of the Customer via surveys at Cisco Live trade events), wireframing and information architecture restructuring, and metrics-based content development and optimization.I held full ownership of Cisco.com’s Training & Certifications section on the corporate website, representing a massive online segment with millions of sessions. I provided product marketing research, insight, and oversight as part of our associated online training software and services. Additionally, I managed key internal and vendor relationships, planned and administered a 7-figure annual budget, and handled any escalated issues.★ Site Redesign Led large-scale redesign of the Cisco Training & Certifications site that included build-out of both the new website and the supporting digital marketing organization. Leveraged heat map and voice of customer behavioral analysis to improve site navigation.★ Turnaround LeadershipFacilitated a 375% increase in online certification exam registrations and revenues, a 25% increase in unique users, and a 30% increase in web operations productivity as a result of turnaround efforts.★ Content MarketingSpearheaded efforts to build partnerships with internal subject matter experts and technical content providers, ensuring relevant online training & certifications content.★ Digital MarketingOversaw activities for supporting marketing operations, led online branding efforts, and reported on site metrics.

San Jose, Ca, Us

OVERVIEW:Promoted to lead the development and launch of the Cisco Learning Network (CLN), Cisco’s online training certification hub and ecommerce website. Directed a team of up to 16 that included community managers, site administrators, and team members from marketing communications, customer support, and ecommerce operations.★ Online CommunitySpearheaded the successful rollout of the award-winning Cisco Learning Network, building and deploying the CLN community in less than 12 months. Generated 2 million page views in the first 10 weeks, with subsequent expansion to 50 million page views and 370K registered users in 3 years.★ EcommerceDrove 600% growth in ecommerce sales in the first 2 years of CLN, including the launch of an online store that offered online training and certification assistance.★ Content MarketingTransitioned the entire team to become a publishing house for online technical certification content, working with SMEs to generate regular online collateral. Oversaw rollout of content strategies to support CLN, including blogs, videos, podcasts, whitepapers, and others.★ CollaborationEarned internal Cisco Collaboration Award for the successful launch and site ramp-up; led CLN to win an industry award.

San Jose, Ca, Us

OVERVIEW:Led a software product team in service licensing development activities, including market research and analysis, competitive and industry benchmarking, VOC feedback, and price and packaging evaluations. ★ Product ManagementLed the team that developed Cisco’s first service contracts that supported “node-locked” (standalone) image licensing, resulting in increased flexibility for customers. ★ Market ResearchHand-selected by executive management to research and develop a new retail warranty extension program for the Cisco Linksys brand, including pricing analysis and recommendations. Evaluated internal Cisco support operations; recommended new processes to improve efficiency.

San Jose, Ca, Us

OVERVIEW:I developed and executed a successful strategic communications plan to drive the adoption of our technical support website. Promoted twice in this role. ★ Achieved 500% increase in website usage in first 9 months.

OVERVIEW:In this unique position, I served as a Board member for an organization recognized as a pioneer in the field of Urban Survival and Urban Escape & Evasion. For the organization, I developed and executed a strategic marketing plan as well as building a new online community.★ Paved the way for 200% growth in online sales and training registrations concurrent with plan execution.

Washington, Dc, Us

OVERVIEW:As an International Trade Specialist, I analyzed Asia Information Technology (IT) markets, holding U.S. government security clearance. ★ Personally led a trade development mission to mainland China that focused on high-tech joint venture opportunities★ Served as a member of the joint U.S. Department of Commerce / U.S. Trade Representative supercomputer negotiating team with Japan.★ Counseled 4,000+ small companies on U.S. export assistance programs.★ Member of the Presidential Management Fellows program.

Mba, International Business And Marketing

Ma, International Relations / Economics

Ba, Political Science