Sean Mcneil Email and Phone Number

Senior Brand Manager, Columbus Craft MeatsGeneral manager and P&L owner for #1 national Italian deli meat and charcuterie brand• Orchestrated a strategic plan resulting in a double-digit topline CAGR over a 5 year period.• Overhauled integrated marketing communications plan to drive stronger consumer engagement.• Executed strategic price increases, delivering significant incremental gross margin while driving volume expansion.• Led Columbus visual identity redesign, including brand logo, aligning creative agencies and senior leadership to better position the brand for long-term growth.• Manage and mentor 2 high-performing marketing team members

Brand manager and P&L owner for #1 branded frozen cooked chicken brand in the West• Co-managed Foster Farms Bowl partnership, including game day activation, shopper marketing, digital sweepstakes that resulted in strong brand affinity and improved customer relationships.• Managed San Francisco 49ers sponsorship, including in-stadium activations, branded partnerships, and digital programs that resulted in double-digit growth in market area brand awareness. • Successfully launched on-trend line extensions, contributing to incremental margin in a highly competitive category.• Led pricing restructure across portfolio to deliver incremental profit and maintain market share.

Lunchmeat Brand Manager• Led cross-functional team to commercialize two premium line extensions for retail and club, including packaging design, shopper marketing, pricing, trade strategy, and forecasting• Grew west coast retail dollar share in core market despite heavy SKU rationalization and category decline

Department head and marketing lead for mid-sized housewares company, overseeing all marketing strategies, including: consumer marketing, digital marketing, e-commerce & Amazon, creative development, US product development, pricing, packaging design, consumer insights, channel management, and PR. • Oversaw North American marketing strategies, successfully commercializing major line extensions with forecasted annual incremental sales of over $10M.• Led a cross-functional innovation team, achieving national distribution for a premium knife range.• Managed creative agency collaborations to revitalize the brand through new packaging concepts.• Grew marketing team from 2 to 6, including adding digital marketing and innovation as a function.

Managed all US marketing activities, including: trade and co-op consumer advertising, shopper marketing, pricing, SKU rationalization, channel strategy, and consumer insights. • Managed all US trade marketing activities, achieving a 53% sales increase and 367% ROI through integrated marketing campaigns.• Launched a comprehensive digital loyalty program, enhancing communication with top independent retailers.• Hired and onboarded first creative agency to refine brand strategy and positioning, including visual identity and packaging redesign.• Planned and hosted annual sales conference during International Home and Housewares Show.

Analyzed several new categories for DKB to expand into and built comprehensive GTM strategies for each.

Hot Wheels - Global Brand TeamMatchbox - North American DivisionClassically trained in CPG marketing during formal summer internship. Collaborated with marketing team in day-to-day management of three toy brands, including performing market research, evaluating new brand campaigns, conducting POS analysis, and developing a new product and launch plan. • Analyzed the Hot Wheels markets in China and India and delivered recommendations to senior management on how the subsidiaries can implement 2013 Hot Wheels marketing campaign. • Researched competitive marketing plans and product launches to assist with a possible new category entry.• Collaborated with a cross-functional team to develop and launch a new innovation toy within the WWE brand.

Developed a business plan for two home cookware brands, Zyliss and Cole & Mason, to enter the restaurant industry. Business plan included: sales strategy, brand recommendations, pricing, SKU development, and competitive intelligence.• Identified unique sales channels within the restaurant industry and recommended an organizational restructure to reach the new target customer.• Developed an Excel model to forecast projected sales over a two year period.

Managed four local brands worth $1.5 M in annual revenue for a $150 million education company. Responsibilities included: email marketing campaigns, development of local and national strategic partnerships, and assistance with national social media campaigns.• Increased retail revenue by 8% and number of prospects by 28% over a three-year period by doubling strategic partners at top tier universities and establishing new corporate partners.• Co-managed cross-functional team of marketing executives, R&D, and local instructors to launch new product, Ultimate MCAT, which has generated over $650,000 in revenue.• Created and managed a $61,000 marketing budget to generate $1.5 million in revenue.• Converted 13.3% of prospects collected, company average is 10%, by implementing an email and telephone follow up system. • Authored #1 featured article for April 2010 on BeatTheGMAT.com, the largest pre-MBA social media site.

Managed team of part-time employees to ensure proper staffing of courses and private tutorials.• Staffed graduate classroom courses and tutorials, equated to $1.3 million in revenue.• Recruited, hired, and trained over 100 part-time employees.• Implemented text and IM staffing alerts, which cut employee response time in half.