As the Head of SEO for The Home Depot, I currently manage a team of highly talented people. I oversee initiatives for both technical and marketing side SEO, where we strive to implement best-in-class SEO practices across our .com, mobile, tablet and social experiences.Highlights:• Created SEO strategies responsible for driving double digit organic traffic growth YOY in 2013• Develop and implement THD SEO strategies across desktop, mobile, tablet, video and social experiences.• Manage day to day technical SEO projects, interfacing with PMO and IT/Dev groups to ensure proper best practices are followed and rolled out to each .com environment.• Responsible for SEO across homedepot.com and homedecorators.com, approximately 30+ million pages.• Create and evangelize SEO presentations to all levels of The Home Depot organization, ensuring best practices/strategies are ingrained in future projects.• Promoted to the soul Head of SEO after only five months of being with THD.• Responsible for all organic traffic, revenue and conversion KPI growth.• Instrumental in bringing new organic reporting systems to THD so that the organization has a holistic view of the earned media channels.• Managed the development of a best in class off-page optimization program utilizing both in-house and vendor resources. Grew the OPO program to ROI gains of triple digit %, depending on category focus.

• Planned, developed and oversaw implementation of SEO strategies for a 160+ million page top level domain and a 1.6M page sub domain.• Utilize web analytics and other tools to research, analyze, and monitor customer, competitor, technological and demographic trends so that market opportunities may be realized and implemented.• Build and coordinate a shared vision with extended departments to gain support for strategic initiatives and balance the needs of multiple stakeholders.• Analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan.• Manage deliverables, reporting, strategy implementation and all communications for SEO strategy.• Translate strategic online marketing plans from the larger organization into executable and measurable roadmaps for • Serve as internal search expert to ensure best practices are shared and leveraged by all groups• Research and develop SEO best practices to identify new market opportunities, maximize traffic growth and identify a robust SEO keyword list.• Drive Social Media, social networking, user generated content and PR releases to drive qualified traffic.• Recommend and prioritize code and tag optimization, linking, site structure, content recommendations, etc.• Analyze SEO landing pages and the associated search keywords, and recommend site changes accordingly.• Drive SEO projects, working collaboratively with writers, product managers and engineers to ensure we optimize speed to market and ongoing iteration (test & learn).• Review product requirements for new releases and works closely with Product Managers, Designers, and Development to implement changes.• Define SEO measures of success and report on performance. Work with engineering to develop world-class SEO reporting capabilities using SQL, Excel and 3rd party measurement tools.• Establish processes that incorporate SEO best practices in to site architecture and design teams’ day to day work.

• Planned, developed and implemented a full SEO strategy including, keyword list building, link building, best practices implementation and social and digital media optimization across three web properties.• Developed, implemented and managed all on-page and off-page optimizations including titles, meta data, headline elements, content creation, internal and external linking, and social sharing.• Built and submitted all XML sitemaps to Google and Bing for each site to ensure a thorough crawl and indexation.• Drove adoption for and led implementation of social media marketing campaigns across Facebook and Twitter.• Researched, analyzed and reported against monthly SEO, social media and conversion goals using Google Analytics, Facebook Insights, Quantcast and Advanced Web Ranking suite.• Developed full scale HTML mockup websites for multiple client pitch presentations• Championed the design, UI/UX and web best practices for 3 site redesigns.

• Manage multiple high visibility clients including those in the finance, technology and retail/food sectors.• Assist clients in building best in class SEO strategies while ensuring client goals and objectives are met.• Manage multiple small teams in creating timely and accurate client deliverables that follow SEO and web development best practices.• Collaborated on and led multiple projects seeing double digit growth in Organic traffic, visibility and rankings.• Developed, implemented and oversaw SEO campaigns, strategies, and initiatives.• Developed content for case studies, white papers, and other marketing collateral.• Monitor and update technologies related to day to day SEO analysis including Excel, Word, PowerPoint templates, Web based technologies and the Advanced Web Ranking suite.

Managed a large scale video production studio that drove $3.3 million in incremental revenue its first year.Managed and developed successful third party relationships with technology vendors as well as top level shoe manufacturers.Implemented and assisted in multiple business development product lifecycles by planning, executing and tracking marketing products, programs, and projects.Collaborated on multiple technology projects including implementation of Onlineshoes.tv, the Onlineshoes.com product page video modal, and Liveclicker video management system.Developed high-quality digital and social media marketing productsDirectly responsible for driving incremental revenue at low cost of marketingAdministrated content management system that leveraged Twitter, Facebook, MySpace, YouTube and numerous other digital and social media platformsAcquisition, conversion and retention Customer Experience advocate

Act as senior account representative for various public and private sector organizations, including: Newt Gingrich, 4-H National Council, The Institute for Conflict Prevention and Resolution, Youth Service America/Servenet.org, Southern Governors Association, Guitar Jam Daily, and A Million Cooks. Possess a track record of successful turn-around of at risk accounts. Craft creative web solutions for customers, including strategies for increasing website impact, visits, participation, and end-user retention.Create and implement presentations for up-sales, progress reports, gap analysis, and training.Direct quality assurance testing of web portal implementations, including graphic design, html, video, CSS, and web best practices.Implement SEO (Search Engine Optimization) and online ad programs, such as Commission Junction, Google Adwords, and Adsdaq.com.Construct e-commerce solutions with Verisign (now Paypal) and Authorize.net using Catalook.net Store.