● Oversee editorial strategy and output for sports media site Awful Announcing and sports commentary site TheComeback.com.● Manage editorial staff of 15+ editors and writers across several verticals.● Oversee editorial efforts that generate over 50M average pageviews/month.● Under editorial guidance, TheComeback.com traffic up 1400%, Awful Announcing traffic up 50%. ● Oversee SEO campaigns to improve Google rankings and keyword strategy.● Reported on several exclusive and breaking news stories that made national headlines and elevated Awful Announcing's reputation.● Assist writers and reporters with breaking news and unique reporting on sports business, media trends, social media, streaming, sports leagues, and more.

● Managed editorial strategy for sports & pop culture site TheComeback.com & sports media site Awful Announcing.● Helped grow organic and syndicated pageviews for The Comeback by 297% in 7 months.● Oversaw editorial efforts that generate over 10M average pageviews/month.● Wrote multiple articles that generated over 4.5M average pageviews/month for The Comeback.● Created SEO campaign for The Comeback to improve Google rankings and content strategy.● Hired and managed content writers with a focus on SEO, syndication partners, and pageview growth.

● Oversaw all digital content across CZS & Brookfield Zoo brands, including websites, social media, and e-mail newsletters.● Managed internal team & agency on social media strategy and content creation.Monitored website analytics to improve site traffic & created a consistent editorial calendar.● Managed SEO best practice process, keyword research, and monitored for updates.Wrote & edited multiple weekly e-mail newsletters focused on engaging members & guests.● Launched creation of Brookfield Zoo TikTok, Giphy, & Pinterest channels.● Raised Instagram, Twitter, and Facebook followings by 57%, 24%, and 9%, respectively.● During the pandemic, oversaw “Bringing the Zoo to You” live video campaign, garnering over 4M views across various social media platforms.

● Oversaw all editorial operations for 55places.com, the No. 1 active adult real estate resource, including blog posts, community page creation, strategic content planning, and brand awareness.● Managed and maintained daily editorial output on national and regional levels.Managed the creation, editing, and delivery of eight lead-generating e-mail newsletters.● Developed SEO best practice process, including keyword research and analysis.● Coordinated editorial efforts with stakeholders across marketing, social media, design, data science, and sales.

● Co-created blog platform for Neighborhoods.com and oversaw content creation and editorial staff.

● Ran the day-to-day editorial duties of the site, from ideation to creation to editing. ● Managed site layout, SEO strategies, and social media strategy. ● Grew site from 30,000 monthly page views to 500,000 monthly pageviews. ● Oversaw all social media channel messaging and brand engagement across Twitter and Facebook.

● Created and grew Troy Nunes Is An Absolute Magician into the #1 independent Syracusesports blog with a monthly audience of upwards of 1M unique visitors.● Grew and managed social media accounts to over 22,000 followers and interact daily togrow the community.● Managed an editorial staff of 10 to maximize coverage and maintain editorialstandards.● Named a college sports “Twitter must-follow” by multiple outlets.

● Oversaw the entire editorial process for the creation of Orange Tip-Off Syracuse Basketball 2010-2011 Season Tip-Off Magazine (124 pages)● Hired nine freelance writers and edited submitted articles for grammar, flow, and accuracy.● Wrote multiple articles, including intro and closing, and selected Getty photos to accompany them.

● Managed various ad sales accounts for multiple account executives across the nation.● Worked closely with media agencies to manage expectations, create engaging campaigns, and put out internal fires.● Mediated relationships from various departments (Ad Ops, Creative, Editorial, Sales).● Worked on 100+ client campaigns including Lionsgate, Anheuser-Busch, Universal, MTV, Twix, Sunkist, & Honda.