Strategic lead and subject matter expert for all Fashion & Lifestyle passion point marketing campaigns across Europe (42 markets), spanning multi-market campaign development, assets, influencer & partnership management, strategic business planning, and budget & agency management.• Campaign Strategy – leading the strategic development for activating the full brand portfolio authentically across priority consumer passion points, Fashion & Lifestyle, to deliver growth and frequency at scale across Europe.• Asset & Partnerships – responsible for leading all Fashion & Lifestyle asset strategies, including contract negotiation, relationship management, in-market execution and KPI evaluation to embed cultural relevance & drive consumer engagement across campaign activation.• Marketing Innovation – driving the marketing growth agenda by capturing prioritised opportunities through piloting new channels, activities, technologies and platforms to reach, engage and recruit new consumers – including ecommerce, DTC, merchandising & retail.• Cultural Leadership – defining the cultural leadership agenda by creating & launching branded fashion capsule collections, in partnership with the Global licensing team. This includes leading the marketing campaign to launch the first European Coca-Cola retail experience & bringing branded fashion collaborations to consumers through multi-market 360 activations. • Agency management – overseeing and directing all marketing agencies, including creative and production, media buying, talent management, social listening and community management, including leading the management of the European Fashion & Lifestyle passion point budget.• Analytics & reporting – leading data-driven measurement and performance frameworks to drive business performance and commercial KPIs, with a focus on transforming learnings into actions and reporting results to senior stakeholders.

Leading the development and activation of the GB Corporate Digital, Content & Media plans – spanning social media activation, media and connections planning, creative & media briefs, budget and agency management and crisis planning and communications. • Strategic campaign leadership - overseeing and directing the planning, production and evaluation of corporate digital campaigns from Coca-Cola Great Britain to deliver effective and efficient plans that drive value within the competitive landscape.• Digital media strategy - responsible for leading the development of the GB and Ireland corporate digital strategy across a diverse ecosystem of owned, earned and paid channels with a focus on best-in-class channel execution, including Display, Programmatic, Search and Social ad buying. • Connection planning – driving the data-led GB&I corporate connections strategy to deliver efficient and impactful media & connection plans that deliver against campaign KPIs, and leading the agenda with media buying stakeholders to ensure maximum value from partners. • Social media activation – leading GB&I corporate Social Media strategy and activation across campaign and always-on execution.• Digital transformation – responsible for the strategic acceleration of Coca-Cola GB&I’s digital next-gen migration to deliver disruptive consumer-first platforms.• Crisis Management – responsible for the management of any digital and social issues, both proactively and reactively, with a focus on rapid solutions

• Content strategy – leading the data-driven visual digital communication strategy in GB and Ireland, focusing on innovation and KPI-driven ideation to deliver strong engagement and growth, along with the strategy for scaling and activating key business assets.• Content creation – owning the creative process, including the conception, production and distribution of high-quality, creative corporate digital content, specialising in the targeting and engagement of key ‘informed consumer’ and stakeholder audiences.• Media strategy – manage the strategy of corporate paid, owned and earned media, with a focus on best-in-class channel execution, including CRM delivery and search strategy (PPC & SEO).• Content management – responsible for the multichannel GB and Ireland corporate content calendar, including management of CMS platform and owned digital platforms.• Campaign adaptation – partnering with European and Global content teams to adapt multi-market campaign assets for a local market audience.• Social listening – responsible for relevant and ‘finger on the pulse’ social analytics, using platforms Sprinklr and NetBase to feed ongoing content strategy with data-led learnings

• Creative production - leading the planning and production of the Business Unit’s Long Range and Annual Business content plans, working closely with senior management and their teams to deliver a clear visual message to stakeholders.• Learning & development – responsible for creation and delivery of content workshops across the Western Europe Strategy teams, to train colleagues in effective crafting impactful and creative content and successfully landing a message.• Project research – working collaboratively with members of the Knowledge and Insights team to manage, conduct and analyse research projects, often liaising with multiple agencies, other teams around the business and senior stakeholders.• Creative excellence - acting as brand and creative guardian for the S&I community, ensuring that all work produced is high quality, on brand and audience-appropriate, taking a lead in the creative communications produced.• Project management - leading in-house creative support to the Strategy and Insight teams across the BU, as well as support to the wider business as required.• CRM lead – managing the Knowledge and Insights CRM creation and analytics. • Innovation pipeline - tracking, analysis, and communication of projects within the Innovation Pipeline, producing a monthly Innovation Dashboard for WEBU associates to access the data. • Rated as Exceptional Performance and High Potential after 2016 performance review.

• Creative production – leveraging my PowerPoint and other multimedia presentation tools to ensure that presentations delivered by the company are outstanding, innovative and impactful.• Adobe Creative Suite – delivering multimedia client assets through Adobe Suite (in particular Photoshop, Illustrator and InDesign) and Microsoft Office (in particular PowerPoint, Word and Excel)• Brand management – leading role as brand and quality guardian so that all content produced is accurate, on brand, creative, appropriately interactive, and delivered on time across all digital platforms.• Account management – driving long-term partnership value by developing an understanding of clients’ business, their challenges, operating environment, capabilities and goals• Community management - responsible for driving best-in-class organic social media management across agency brand channels, identifying social opportunities to develop engaging and real-time content across the company’s website, blog and social media channels, with internal and external stakeholders.

Supporting all facets of the client's business in the generation, styling and development of PowerPoint and other multi-media presentation tools.• Creation and formatting of presentations, graphs and diagrams using predominately PowerPoint and Illustrator to a consistent style and quality.• Responsible for consistent high-quality delivery whilst working closely with scientific and editorial services, including proof-readers.• Pro-actively leading and driving projects with multiple stakeholders that includes creative designers, development teams, client services teams, senior managers and clients.• Undertaking multiple projects whilst managing and prioritising workloads at the same time as working to critical deadlines.• Collaborating closely with others including the client's creative design and digital development teams.

University Placement Year• Managing internal marketing and communications between the company's multiple sites.• Maintaining internal and external relationships between stakeholders. • Design and launch of OCL’s complete company rebrand.• Post-campaign analytical reports.• Dealing with B2B and B2C clients.• Coordination and management of online activity such as digital content across company websites, mobile sites and social media.• Managing and maintaining Email, CRM, SEO, PPC , Display and Affiliate Marketing programs.• Carrying out copy writing, proof reading and consistency checks.• Monitoring industry press releases and tracking competitor activity.• Managing the promotions calendar, company newsletters and responding to company and business requests.• Managing and maintaining email campaigns and databases.