Drove awareness of a new form of below-the-line production procurement utilizing extensive film and television production contacts, including producers and production managersIdentified and targeted strategic partners including the major film studios, the Producer's Guild, Film L.A. and various State Film CommissionersCreated the sales strategy and assisted in the development of the marketing campaignDirected multiple high-level producers and production managers to Visualnet in the interest of gathering their feedback and creating a paradigm shift in production procurement

Promoted 4 times in an 8 year period, progressing from Account Rep, to VP Sales and ultimately to PublisherDirectly responsible for shifting business focus to online and digital revenue and doubling revenue in the processManaged all operations including sales, editorial, marketing and production on 2 books, 2 websites and 10 mobile applicationsNegotiated new contracts for the printing and distribution of the LA and NY 411 books, reducing costs by over 45%Introduced multiple new revenue streams, generating substantial new revenue; including a new book/website (High Def 411), a multi-year webinar series, 10 mobile apps and corporate sponsorships, all of which were eventually copied and launched by competitorsSuccessfully managed the migration from a print-centric ad revenue model, to a digital/online-centric model while concurrently transforming the directory from a database of "listings," to one of professional profiles (a la LinkedIn)Owned full P&L and strategic responsibility for business groupResponsible for RFPs, RFIs, contract negotiation, forecasts, budgets, expenses, trade shows, etc.Primary customers included: Sony, Disney, Warner Brothers, Fox Studios, Paramount, NBCUniversal and all of the major below-the-line production professionals in LA and NY, including the various State Film Commissioners

Identified, targeted and secured strategic partnerships with hundreds of local wedding vendors in Southern CaliforniaPromoted after one year and given additional responsibilities as a Project Manager, tasked with an overhaul of the Local Business section of the websiteSpoke regularly at wedding related events, city town halls and various wedding-related trade shows As one of the first hires at WeddingChannel, took risks and thrived as a thought leader in a true start-up environment by finding solutions for both our customers, as well as our company executivesResponsible for RFPs, contract negotiation, forecasts, budgets and expenses

Sale and activation of mobile phones with a quota of 20 new activations per monthDeveloped innovative sales campaigns and cross-promotions with movie theaters and grocery stores, specifically tying new activations to concession and grocery purchasesExceeded quota throughout duration of employment and trained new account reps on cross-promotion strategies Worked directly with the inbound call center to increase sales volume and more efficiently pass leads to outside account reps