• In a position of leadership, directly managed digital analysts to ensure that their insights laddered up to strategic objectives and provided stakeholders with a comprehensive understanding of user behavior• Collaborated with user research to improve critical business results and consumer needs, validated through both quantitative and qualitative measurement• Developed A/B testing opportunities, and implemented net new personalization efforts to help shepherd shoppers further down the purchase funnel

• Created measurement plans and provided key insights across multiple Toyota domains, in order to understand lifts in performance across substantial site section redesigns• Developed and shared out deep dive studies for site optimizations and media campaigns, analyzing the pre/post results and impact to overall site health• Partnered closely with data scientists to identify the optimal upper and lower funnel KPIs for shoppers across the entire customer journey, from Toyota shoppers to owners

• Developed a monthly web health report in Tableau for senior management, providing a comprehensive overview of how recent trends (shifts in traffic, paid media, site enhancements, model launches) impacted user behavior and KPIs• Utilized data from Adobe Analytics to create a clear, concise narrative with actionable insights aimed at improving user experience, increasing conversion, and ultimately supporting the client’s business goals• Played a significant role in a large-scale project that revamped tagging across the entire Honda automobiles website, which resulted in cleaner and more accurate data for reporting

• Managed all aspects of Honda’s lease portfolio by recommending rate and program enhancements based on competitive analysis, market share, historical data, risk and ROI• Presented monthly proposals to senior management and various stakeholders; achieved annual ROA and sales targets by successfully forecasting the impact of program changes

• Authored and distributed communications to nationwide Honda dealerships, ad agencies and end consumers of updated financing rates, incentive programs, and new model launches• Successfully released hundreds of sales programs, each with rates and parameters unique to all 50 states

• Assisted with Honda’s retail finance programs for motorcycle, marine and power equipment dealerships• Created a competitive research studies for customer loyalty programs to help bolster Honda’s customer retention