Audax Group is a premier creative visual agency that provides visual materials and technology solutions for Southeast Asian real estate industry. With 16 years of industry experience and a strong regional presence with completing more than 3,000 projects worldwide, we strongly believed our expertise lies in our ability to showcase the true potential of your real estate developments. Our purpose is to help real estate players improve efficiencies and enhance customer experiences through technology. Our solutions include: 3D rendering, drone technology, projection mapping, interactive displays, augmented reality (AR), virtual reality (VR), physical scale models, and experiential showroom solution

This position required to accelerate growth for Developer, Agent, Media and Events business with the high commitment in driving various transition projects for both iProperty.com.my and PropertyGuru brand name. As Director, Agent and Developer Business, I deliver company strategy for business integration by driving clarity and alignment. Capitalize on market opportunities by leading the execution of new business initiatives. Add value and yield tangible business outcomes by aligning people benefits and processes.Among my notable accomplishments, I:• Maximized market penetration and customer satisfaction by leading the engagement with internal/external stakeholders.• Exceeded KPIs including double digit growth on sales value, customer acquisition, retention rate and key account penetration• Develop high performance culture and focus on cultivating a team with strong growth mindset by focusing into business priorities and training and development framework• Successfully to achieve double digit growth on digital solution portfolio by developing, implementing and managing the Go-To-Market strategies with internal key stakeholders

This position required to accelerate growth for Developer, Agent, Media and Events business with the high commitment in driving various transition projects. At iProperty.com.my, I lead the engagement with internal stakeholders on the assignment and special projects, encompassing B2B/B2C, Salesforce deployment, i360, iProperty Pro, Conferences, and Awards.Below listed are a few of my key achievements:• Established a customer experience (CXP) team and customer onboarding program.• Identified and mitigated risks/hazards to completely eliminate occurrence of hazardous events.• Cultivated a team with growth-oriented mindset by embedding a high-performance culture.• Instilled leadership capability and company values into talents to elevate overall performance.• Spearheaded the development, implementation, and ongoing management of business development and sales management functions for optimized department services.• Achieved tangible business results, such as sales revenue, retention rate, customer acquisition, and YoY growth.• Drove sales culture transformation with strong growth mindset and REA values• Piloted the meticulous execution of business initiatives, comprising iProperty Pro, i360, and Great deal.• Consistently fulfilled compliance obligations to ensure a safe and ethical workplace.

This position required to develop, execute and integrate the publishing and software business in order to implement of strategies aiming to achieve complete solution to the customers. As General Manager, South East Asia & Japan, I managed P&L aspects, while developing, executing, and integrating the publishing and software business.A small section of my noteworthy accomplishments include:• Ensured value for customers by leading a cross-functional team on marketing, sales, product, and retention for continuous innovation.• Achieved targeted deliverables and objectives by driving tactical initiatives.• Increased YoY 15% new customer acquisition by repositioning product offering and value proposition in order to achieve up-selling opportunities• Developed business models and strategic partnerships in Singapore, Thailand, Indonesia, and Japan to elevate brand reach.• Accelerated business growth and profitability for Malaysia and Singapore through market segmentation and product enhancement.• Awarded Best Sales Leader of the Year, Asia Pacific for demonstrating solid performance and leadership abilities.

This position required to localize, execute, and lead the expansion of professional software business into Asia market mainly Singapore, Malaysia, Hong Kong and China (Beijing and Shanghai). The role is achieved through:• To develop a growth blueprint for the software business across Asia incorporating organic, M&A strategies and tactical initiatives as a 3-Year Business Development Plan• Business development and partnership • Align product roadmap based on priorities and business impacts

Overall responsible to lead the publishing sales and marketing team to achieve profitable sales targets across South East Asia market whilst driving regional business initiatives. • Reposition product offering and value proposition • Establish business networks and footprints particularly in Vietnam, Thailand and Indonesia• Cross functional team to drive efficiencies for Publishing and Software business across South East Asia

• Expanding a team of 3 to 12• Consistently exceeding new sales target every year• Awarded Best Sales Leader of the Year, Asia Pacific• Awarded Most Improved Sales Leader, Asia Pacific

• Awarded Top Sales Person in Asia, 3 consecutive years• Awarded Most Consistent Sales Performance in Asia, 3 consecutive years