My approach to resolving complex situations always begins with the data. With my 30+ years in marketing and product development, I bring significant expertise in data analysis and consumer insight that helps other creatives develop individualized solutions to the business problems they face. I know how to understand data at a granular level: how it’s created, enriched, changed over time, and consumed. My ability to navigate the nuances and mechanics of data problems has led to the successes of many companies over the years, including highly successful companies that work at the cutting edge of Artificial Intelligence.Most recently, as CEO and founder of the consulting company, TBD LLC, I have led a diverse range of businesses and digital brand agencies to strike the right tone. I have guided venture studio founders to establish 3 rapid-growth AI art businesses valued at tens to hundreds of millions of dollars; doubled a first-time founder client’s business within 1 year by devising their sales strategy; and boosted another founder client’s revenue by over 50% by coaching them through a leadership mindset shift. As the trusted senior business advisor for many founders, CEOs, and CMOs, I have become known for implementing the strategies that lead to major progressive shifts. Prior to developing TBD LLC, I was equally pivotal in launching the strategies and owning the development of products and innovations at large global companies including Happy Egg, Walmart, Thompson-Murray, and Saatchi and Saatchi X. I have developed digital publishing platforms and disrupted targeted online marketing that led to multiplying a business’s SEO by up to 50x, driving 50M+ in impressions to audiences of 30M+ while creating a solid user base of 3M+. Not only that, but my experience in creating art, such as short films, has garnered companies that I have worked for 100M+ organic YouTube views.Some of my other major career successes include:* Maximizing the total revenue of a company by 1349% in 2 years, launching the business onto the Inc 500 list at #268.* Drove 340% net revenue growth ($27M to $120M) and 34% CAGR since 2017 through rebranding effort that improved brand core asset equity from 0% to 50% and marketing department overhaul to focus on consumer-first strategy.* Creating Walmart’s first-ever award-winning commercial spot with an advertisement directed by Jason Reitman.* Adeptly steering 120+ person global teams at Walmart and Saatchi X.Reach out and contact me at slw@smack.co