Sean M. Macaluso Email & Phone Number

Western, New York, United States

From humble beginnings on my apartment porch in 2009, borrowing $275 to start what we know is The Mac Groups’- an award-winning team has grown organically for over decade, evolving to become the Nickel City’s top pick and certified Premier Google Partner.As WNY’s 1st Social & Digital Media Agency, The Mac Groups has launched over 200 successful, revenue-generating campaigns – TMG’s expertise recognized through hand-selected invites to Googleplex California, LinkedIn corporate headquarters as well as 1 Hacker Way – Facebook’s main campus.We’re a hyper-responsive group that can jump into action at a moment’s notice. We answer our phones, we respond to email, and we don’t let our busy days get in the way of our client’s needs.Most importantly, work should be fun. Whether it’s through the super creative concepts we come up with, or the engaging campaigns we launch and promote on social media, we know how to take our fun, enthusiastic attitudes and translate them into amazing work for our clients. Team TMG (Sean) served 9 years as the Director of Social Media & Digital Marketing for Boston-based Wahlburgers, the high-end burger bar chain owned by chef Paul Wahlberg in partnership with two of his brothers, actors Donnie and Mark.More so, TMG accomplished this feat while never once leveraging the celebrity owner’s skyrocketing fame. Designing the restaurant’s website, social media profiles and creative online marketing concepts, by solely showcasing Wahlburgers’ food, drinks, atmosphere and dining experience, The Mac Groups achieved numerous awards and accolades:

Buffalo/Greater Boston Area

Social & Digital Media Director for Wahlburgers -based out of Boston, MA. Helped Mark, Donnie and Paul Wahlberg grow Wahlburgers from a single unit to a $100 million brand. Helped refine concept and create a scalable economic model. Built digital franchising framework and original digital strategy. Helped define and implement scalable social & digital franchise marketing program. Built social and digital platforms required to support company and franchise stores.Personal Notable Achievements for Franchising- Social & Digital Media Director for over 6 years- Monitored and Maintained the overall Wahlburgers Brand across multiple platforms- Built and Designed the current Wahlburgers website www.wahlburgersrestaurant.com - Built the franchising guidelines packet- Built the social and digital media branding guideline book- Built the branding guideline book for Wahlburgers- Launched Digital Press Releases- Helped secure over 200 signed franchising agreements- Helped secure over 30 signed franchise holders- Launched campaigns on behalf of Corporate to help individual franchise holders- Worked closely with each of the franchise holders in helping drive revenue and execute campaigns- Launched e-commerce storefront - Created, ( hand crafted )designed, posted and launched over 250,000 pieces of content distributed on facebook, twitter and instagram- Responded as Paul Wahlberg on Yelp reviews for the original Boston locations - protected the burger, the brothers and the brand longevitiy- Protected each of the franchise holders and posted responses on behalf of them on consumer review sites (Yelp, TripAdvisor...)

Building the book of business. Responsible for local Auto Dealers in particular Fuccillo. Thanks for the ride boys! Great company, great leaders and even better employees.

Education record

Education record