- Manage brand strategy and positioning to improve product and brand differentiation in a competitive market with deeply-entrenched alternative solutions- Lead brand awareness efforts across content marketing, ecosystem co-marketing, and measurement to drive significant growth- Own and execute automated email programs, including lifecycle email management, to nurture leads and customers.- Execute thought leadership in conversion rate optimization (CRO) through writing, podcasting, and webinar participation- Oversee content contributors- Execute marketing strategy for new product enhancements to increase usage and value for new customer acquisition

- Manage all content marketing initiatives related to attracting and retaining customers- Oversee content marketing team - Participate in brand management, product enhancement, website and email testing and customer feedback activities- Optimize lifecycle emails including automated drip campaigns, list emails and transactional messages

- Defined, measured, and optimized the end-to-end customer marketing experience strategy- Translated data into experience strategies that had a measurable impact on the product, business, and overall customer journey through surveying and testing- Managed the marketing testing processes, tools, and outputs, including the evaluations and ongoing success of CX measurement tools- Collaborated with cross-functional stakeholders including marketing, business analytics, customer care, sales, and other departments and/or teams to foster a culture of customer-centric thinking- Provided strategic insights about the customer to the organization, including senior leadership, sales, and creative teams based on research and analytics outputs- Managed the day-to-day and strategic alignment of the Marketing Customer Experience team to support business and department operating needs and requirements

- Oversaw all content marketing initiatives for businesses with annual revenue exceeding 100M across multiple platforms and formats to drive sales, engagement, retention, and positive customer behavior- Regularly partnered with internal and external stakeholders to better connect overarching business objectives with content outputs and KPIs- Advocated for channel optimization, brand consistency, segmentation, analytics, and meaningful measurement- Directed the daily activities of in-house content creators, channel managers, and corporate communications staff

- Created organization-first content development program including sole management of copywriting, graphic design, web development, photo/video editing, email development, optimization testing, and reporting responsibilities- Established “why” and “how” content marketing would operate within the organization including the development of a content maturity model leading to an enterprise content solution- Created the organization’s first client onboarding communications set including direct mail and email assets through the first six months following sign-up- Managed employee experience program including special events, communications, onboarding, and ongoing optimization