Sean Mclean Email & Phone Number

Laguna Niguel, Ca, Us

Atlanta, Ga, Us

• Lead marketing team to promote brand positioning, product awareness, and content to drive traffic and leads.• Built 3 successful marketing campaigns and helped grow the business over 45% during my tenor.• Owner of the Marketing B2B Voice of Customer strategy that runs products and initiatives to improve Dealer Satisfaction.• Organized, set strategy, and executed on 6 cross-functional strategic business initiatives that created new efficiencies for the greater team.• Work collaboratively with research insights, product engineering, and business leaders to expand product and service offerings.• Manage all digital marketing efforts for brand including paid media, organic social media, and blogs.• Lead internal and external creative agencies in brief creation, video production, print, and brand execution.

Irvine, Ca, Us

• Owner of Voice of Dealer strategy that runs products and initiatives to improve Dealer Satisfaction.• Developed a new product and new pricing strategy catering to foreign business professionals that brought both incremental auto sales to Hyundai Motor America and new auto loans for Hyundai Capital America. • Present and facilitate marketing and sales product launches, survey research, and general marketing communications to Nationwide Field Sales Teams.• Redesigned and re-launched new pricing for key marketing channels of business resulting in incremental sales of lease and retail purchases for Hyundai Motor Finance auto loans.• Launched Genesis Finance automotive brand with cross-functional HCA team. • Managed budget for the entire Sales Department of Hyundai Motor Finance.• Brand owner of Branded Lease Project for all 3 brands, Hyundai, Kia, and Genesis that entails ownership of HCA’s largest product.

• Design and develop both custom qualitative and quantitative research projects to address client business needs including the creation of new product testing utilizing digital and social media campaigns, focus groups, and financial / pricing analysis.• Manage strategic planning and new work processes for a startup company.• Built 9 successful product launch strategies for clients, through analyzing statistical data that derive key insights and actionable results.

Irvine, Ca, Us

• Developed and refined new marketing promotions and pricing for a national audience of targeted consumers. Ex: World Series “Steal a Base,” Super Bowl ad, Facebook campaigns, and other national promotions.• Designed test market research for new products, pricing, and promotions. Develop and approve marketing strategies based on projected financial returns. Ex: Doritos Locos Tacos (Frito Lay), Cantina Bell (Top Chef Lorena Garcia), “First Meal” (Taco Bell’s breakfast menu)• Presented new product and pricing strategies, promotional advertising, and media campaigns to the national franchise committee for approval vote. • Directed cross-departmental teams on multiple high-profile projects focused on company-wide ingredient gross margin improvement.• Managed business model automation projects to create more accurate and efficient work processes.

Louisville, Ky, Us

• Managed market test protocol and helped deliver new product and pricing research results.• Developed a quarterly competitive intelligence report that identified insights for the marketing department. • Created company-wide sales analytics dashboards to assist brand managers in assessing promotions. • Project managed a cross-functional project team that built a dashboard which protects customers and the Taco Bell brand by identifying issues in real-time

Worldwide, Oo

Selected Clients: Cisco Systems, Electronic Arts (EA), Sony, Live Nation/Ticketmaster, Beckman Coulter, First American Title, Gilead Sciences, Logitech, Toyota Motor Corporation• Created digital marketing and product lifecycle management strategies of both physical and digital download products at a leading global interactive entertainment company ($3.5B annual revenue).• Managed technical strategy assessment and litigation support for the world’s top live entertainment and ecommerce company ($5B annual revenue). • Developed system configurations and managed testing for a system implementation that improved product lifecycle management at an international medical device company ($4B annual revenue).• Managed and created approval process strategies for a financial transformation project at a leading financial services company ($4B annual revenue).

Worldwide, Oo

• Built key areas of overall testing strategy for a Marketing Analytics and Customer Relationship Management System implementation at Toyota Motor Corporation ($229B annual revenue).

• Built global sourcing and marketing channels.• Created a strategic business plan and implemented a working ecommerce business model.

• Advised on future product advertising, pricing strategies, and supply chain initiatives thereby increasing sales of marketed product by 40%.• Managed merger of 161 new retail stores into a supply chain management information system, due to an acquisition making Party America the second largest party retailer worldwide. • Purchased retail product and planned sales strategies totaling approximately $9M annually for product lifecycles as well as forecasted the distribution of product lines based on projected sales, surpassing pricing and profit goals each year.

Minneapolis, Mn, Us

• Analyzed sales data and worked closely with advertising, vendors, and buyers to coordinate forecasting plans, pricing, gross margin, distribution, and promotional timelines resulting in a top KPI ratio.• Managed product lifecycles totaling $5M annually and created financial plans and forecasts, thereby achieving all profitability goals and recognition for the highest gross margin in the department. Executive Team Leader, Mervyn’s• Supervised over 100 employees and managed daily finance, merchandise marketing, and logistics processes for a retail department store, yielding an increase of $1M in annual sales.

Washington, Dc, Us

• Developed a 50-page marketing brochure discussing the effects of the 2008 Olympics on business growth in Northern China, targeted at United States investors seeking to start joint ventures.• Wrote market analysis reports for United States business interests and met with United States and Chinese business representatives to build business networks and discuss market trends.

Mba, Marketing, Strategy, Management, Technology

Certificate - Cornell Johnson Graduate School Of Management

Ba, International Relations - World Trade And Economics

Ba, Chinese

(#1 School In China), International Relations And Chinese

(Top 10 School In China), International Relations And Chinese