Drove business growth through the development of product Marketing plans for live games (Vindictus) and new releases (Dirty Bomb) in the online, free to play PC market.- Developed and executed brand strategies for games with a focus on user acquisition, engagement, and retention utilizing paid, earned and owned media- Contributed to marketing aspects of the overall business plan, launch timing, game economy, and product life cycle planning. Including creation of product positioning and messaging to guide the marketing of the game- Managed external agencies, media and creative to implement integrated marketing programs throughout the life cycle of products including briefing, reviews, and finalizing all executions on campaigns

Responsible for product planning and execution throughout the product lifecycle for all Tecmo Koei America video game titles for North America, including but not limited to – gathering and prioritizing product and target audience requirements, defining the product vision and positioning, planning marketing strategy and execution, and working closely with product development, sales, PR and support to ensure sales and target customer satisfaction goals are met.

- Created and executed marketing plans for all Tecmo Koei titles integrating advertising, promotions, creative and PR into effective comprehensive campaigns- Monitored campaign performance and optimized media mix to improve effectiveness- Provided valuable insight and direction to support product development for the Western market

Account Planner for a major western automotive account, tobacco account and hotel account.Marketing strategy development. Management of communications between global creative centers and local account teams for all glocal advertising initiatives.Lead generation for western new business development.

New business development. Strategic planning activities for existing clients, including brand and market analysis, strategy design, buzz marketing, etc. Refining implementation of proprietary research tools.

Utilizing Dentsu proprietary brand research tools, client data and market data analyses to provide clients with ideas, strategy and direction for building and maintaining dynamic brand growth.

Developing monthly Point of Origin (POO) and Guest Satisfaction (GS) research reports.One-off research projects for in-park events, movies, etc.