-Management Consultant with focus on eCommerce strategy & marketing for Fortune 500 clients.-Drove client engagements throughout project lifecycle, including initial proposal design and pricing, client stakeholder engagement, project management, and future upsell.-Conducted client innovation & ideation workshop sessions, leveraging client data, industry intelligence, and a variety of design-thinking methodologies.-Example Engagements: Account managed client’s Amazon Vendor Central ensuring account was operationally and financially sound; Developed B2B customer journey flow for future state order management system; Aided in the build of PwC’s internal client accelerator adding subject matter expertise to assess eCommerce sophistication.

-Built one-of-a-kind influencer marketing program which increased marketplace sales & bolstered product display page traffic for Unilever brand.-Helped construct a proprietary merchandising tool designed to audit brand performance in major marketplaces such as: Amazon, Walmart, Target, Instacart, & Kroger.-Launched two Unilever Amazon brand stores, which delivered an additional $1 million in sales.-Account managed Amazon marketplace for CPG brand, which consisted of go-to-marketplace product launches, product display page optimization, marketplace promotions, & product review acquisition.-Provided clients with strategic guidance & tactical recommendations on paid performance in Facebook Ads & Amazon Sponsored Products.

-Provided a new strategic approach to Amazon Seller Central account, which resulted in an increase of $10 million in sales from 2014-2019.-Led overhaul of eBay catalog for over 1000 SKUs, which increased company sales by $5 million from 2015-2018.-Implemented SEO & UX/UI principles into the company website, which bolstered sales from $98,000 (2014) to $287,000 (2015), $388,000 (2016), $527,000 (2017), & $610,000 (2018).-Researched & built go-to-market strategy for new product line, which generated an additional $4.5 million in revenue from 2016-2019.-In 2018, launched top selling products into new marketplaces (Bonanza, eCrater, Wish, & Walmart), which accounted for an additional $100,000 in 2018 & an increase to $340,000 in 2019.-Managed Marketing team of 6, responsible for paid search, social media, unique content creation, product/competitor research, graphic design, & affiliate, email, & video marketing.-Oversaw offshore team of 10, responsible for product listing optimization & customer service.Led company’s inaugural email marketing campaign, which bolstered website sales by 10%.

-Launched 150 SKUs into Amazon & eBay portals, which delivered $1 million in additional revenue.-Spearheaded customer service operations, which boosted Amazon Seller Rating to 99% (from 93%) & eBay Positive Feedback to 99.2% (from 76.2%).-Project managed website rebuild that resulted in an increased conversion rate of 3.6%, up from 0.76%.-Implemented Search Engine Optimization (SEO) campaigns, which improved daily web traffic by 700%.-Orchestrated rebrand campaign, which delivered new logo, package aesthetics, & external messaging.

-Closed over $500,000 in new business via network, online marketing, & tradeshow efforts.-Account Managed 10+ eCommerce, Mobile Application, & Internet based development projects.-Built go-to-market strategies, business plans, investor decks, & valuation analyses for start-up clients.

-Lobbied Congress on behalf of Non-Profit Educational Institutions, Hospitals, & Municipalities.-Conducted legislative research in pursuit of legal precedents & elected officials’ voting records.-Negotiated clients’ funding objectives with Congressional Members, which delivered $10 million in Federal funding.

-Organized large scale campaign rallies, roundtable events, & policy speeches for campaign principles.-Assembled a comprehensive, event checklist which reduced vendor costs & kept events under budget.-Managed ADA compliance & crowd flow for Presidential Inaugural Committee’s opening ceremony.

-Helmed Senator Biden’s ground operations by launching statewide volunteer program, GOTV outreach, canvassing strategy, & recruitment of high-level influencers.-Built campaign events & roundtables which featured Senator Biden & campaign principles.-Coordinated campaign messaging in online space with an emphasis on forums & local search.

-Established the Senate Office Internal Mentorship Program, which aligned senior staff with interns.-Provided constituent support on Senator’s voting record, legislation, & domestic/international issues.-Promoted by Chief of Staff for outstanding constituent service & Internal Mentorship Program creation.