- Responsible for the sales organization for North America including recruiting, training, leadership development, P&L and business development- Manages the Canadian team of 9 and US Team of 11, reporting to the CEO for SIGA Americas- Board member of SIGA Canada Inc

- Responsible for profit and loss (P&L) for the entire Canadian business, leading business development. Manages the Canadian team of 9, reporting to the CEO for SIGA Americas. Has delivered year-over-year growth and increased profitability as a founding member of the Canadian Management team. Grew revenue 10x from 2015 to 2022.- Created business development and operating plans for Canada and each territory. Led market entry into Quebec in 2021 by conducting competitive analysis, collaborating with marketing to develop bilingual sales tools and establishing a suitable, scalable corporate business structure. Continues to lead key accounts across Canada.- Focuses on recruiting, onboarding, and people development. Coached a new hire into a Regional Manager role for BC and the US Pacific Northwest, overseeing five people.- In partnership with the Swiss parent company, led an initiative to register a Canadian subsidiary of SIGA Inc in response to the company’s Canadian growth. Acts as a board member of SIGA Canada Inc.- Set up the Company’s first directly operated warehouse, as well as a third-party distribution center for eastern Canada.- Established the innovative, industry-leading SIGA High Performance Construction Center uniting industry peers, manufacturers, non-profits and business associations to provide skills education for the Construction industry. Established budget and revenue predictions, identified and secured a location, secured machinery and permits to operate and established standard operating procedures (SOPs). Developed courses suited to trades, small business owners, project managers, design teams of architects and engineers, municipal staff, city planners and Passive House Canada (PHC).

- Led business development planning and activities for Canada. Authored territory and national business development operating plans and the market development budget. Hired and coached four sales trainers.- Conducted feasibility studies resulting in territory expansion from BC to Alberta and then across Canada via direct sales to dealers creating a distribution network. Leveraged marketing and trade shows as well as competitive analysis to determine market positioning and marketing plans.- Increasing profitability for SIGA in Canada through strategic long-term planning. Created the 2020-2025 roadmap for company growth in consultation with internal departments. Worked with the SIGA Switzerland board to determine supporting business activities and budget. Achieved savings through efficient logistics, and cost-effective headcount additions.

- As the first Canadian hire, established sales operations for SIGA, leading BC and Alberta territory strategy.- Created a targeted dealer network with 14 locations, negotiating pricing, terms and the distribution model to get products specified. Grew client reach from single family to multi-family and commercial builders. - Engaged in consultative selling tactics by supporting architects, builders and engineers in the blueprinting and project planning stages. Trained junior sales representatives to deliver technical outside sales. Built relationships with local associations such as HAVAN (Greater Vancouver Homebuilders Association) and Passive House, resulting in a guest lecturer opportunity at BCIT.

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- Reporting to the Vice President of US Sales, brought the Warmboard brand to Canada as the first employee hired. Successfully grew the territory to over $1m in sales in year one. Recognized as the company-wide Sales Growth Leader in 2013 for achieving +80% year-over-year sales growth.- Developed and demonstrated technical expertise by working directly with architects, structural engineers, contractors to effectively integrate the product into building design and maximize performance.- Prospected, maintained strategic relationships, and represented Warmboard at trade shows and educational seminars. Trained and developed inside and outside sales staff to further territory growth plans.

- Conducted revenue forecasting, full cycle sales management, lead generation, quoting and pricing and key account management in an outside sales role. Reported to the National Sales Manager.- Responsible for the BC Lower Mainland, Fraser Valley, and Whistler territory. [Accountable for the financial performance of territory and profit margin management on all deals]. Managed premium accounts such as Suter Homes and Kindred Construction and grew revenue from the $100ks to close to $1m.

- In a newly created role, developed and delivered the sales plan for pre-manufactured commercial doors. Completed a feasibility study to support the division’s business plan, contributing data on budget, manufacturing costs and headcount.- Responsible for inside and outside sales, from researching and positioning to prospecting and qualifying leads, increasing revenue by 40% and establishing a pre-hung door division that continues to operate profitably.- Held operational oversight for the delivery of major commercial projects, each valuing several hundred thousand dollars, from bid to budgeting to manufacture and delivery. Clients included Abbotsford Hospital Cancer Center, hotels, and civic centers.

Account and Territory ManagementPipeline ManagementGroup 1 and 2 Account Manager

EstimatingSales SupportProject ManagementProspecting

Project Management in multi-family and residential projectsCustomer ServiceAccount ManagementSales Funnel Tracking