Sean McWherter, based out of Costa Mesa, CA is CEO and Co-Founder of Autoplicity.com, founded in 2011. Autoplicity has the world’s largest selection of automotive parts and accessories with over 13 million parts available for purchase daily.Sean has multiple successful Ecom startups under his belt; built around years of data science experience in pricing, order fulfillment automation, and PPC bid automation.Sean has consulted for a variety of Internet Retailer 500 businesses helping with CSE and Google Shopping feed structuring, automation and optimization of their bid algorithms, and pricing automation. His proprietary approach to handling large datasets of product data to create optimal product feeds has proven time and again to produce unprecedented ROAS in Google Shopping and other CSE’s. Often able to target low single digit Cost of Sale that is unheard of in the space.Sean has worked to create order fulfillment and ERP systems that are able to fully automate 95%+ of orders received; handling complex fulfillment scenarios based on optimizing profit margin and reducing fulfilment latency.Prior to consulting and co-founding Autoplicity.com Sean worked to launch PetStore.com, AutoPartsDealer.com, and to help grow MarineDepot.com.