Sean Dowd Email & Phone Number

Washington, Dc, Us

Bethesda, Md, Us

San Francisco, California, Us

Mclean, Va, Us

Mclean, Va, Us

Planned new strategy, redesigned and developed new for automated marketing customer acquisition campaigns, resulting in a 1.8% increase in clickthrough rate and a 2.2% decrease in unsubscribe rate. Rebuilt existing post-sale customer communications to deliver improved Customer Experience. Lead Website Optimization efforts resulting in record high eCommerce sales. Lead cross-departmental efforts to automate important customer communications, including billing, customer service, product and sales notifications. Worked closely with data teams to design, build out and maintain performance metrics and dashboards. Developed new, and improved existing marketing processes to improve cross-departmental communications and marketing departmental workflow. Worked with internal Product Team to roll out beta programs for new products. Managed external agencies through redesign and development of new marketing assets as part of rebrand efforts. Developed promotional strategies and managed execution across the internal team. Developed and maintained marketing calendar to communicate marketing initiative across the wider organization.

New York, Ny, Us

Maintained and built out Bloomberg's marketing technology stack, including systems focused on marketing automation, project management , event and marketing processes, and other internal/proprietary tools. Previous responsibilities include the development of digital marketing strategy, building and deployment of digital and email marking campaigns, and digital optimization for Bloomberg Government.

New York, Ny, Us

Defined strategic direction of marketing efforts through campaign/activity analysis. Ledtesting efforts focused on email, social, and landing page optimization. Worked with members of the sales operations team to improve marketing-to-sales lead handoff process. Managedof all marketing email activity including scheduling, editing, designing, developing, anddelivering marketing campaigns via Eloqua. Worked both with vendors, and individually, toplan, implement, and optimize SEM, Display, and social media advertising campaigns.

Washington, Dc, Us

Responsible for developing and normalizing reporting, managing and optimizing themarketing database, building targeted email list, and building and deploying emails viaExactTarget. Designed and developed dashboards to track marketing KPIs. Worked withsales operations team to optimize attribution and tracking and through the conversionfunnel. Built excel based tools to streamline marketing team processes.

Columbia, Maryland, Us

Managed a development team using Agile and Scrum methodologies. Gathered projectrequirements through discovery with key stakeholder. Writing and prioritizing user storiesfor development tasks. Initiated competitive and target market analysis. Developed go-tomarketstrategies, a strategic marketing plan, and brand strategies for new B2B products.

Baltimore, Maryland, Us

Worked with the startup in a corporate rebranding effort, in coordination with the release of a new service, including content creation and design for new marketing materials, media kits, and a website, the creation and management of social media accounts, drafting and submitting press releases, and preforming competitive analyses. Also managed and tracked targeted ad campaigns for clients using both Google AdWords and Linkedin Ads.

New York, Ny, Us

Conducted analysis for potential future opportunities, including performing title searches and budget analysis, and assisted in the creation and distribution of marketing material for Class A commercial properties in the New York/New Jersey, including 11 Times Square in New York City, and Panasonic’s North American Headquarters.

New York, Ny, Us

Assisted with general building maintenance and renovation of existing space for new clients. Also, proofread and edited lease agreements, and participated in lease negotiations and investment meetings.

Bachelor Of Business Administration (Bba), Management

Master Of Business Administration (Mba)

Education record