Sean Allen Email & Phone Number

Los Angeles, Ca, Us

Novato, California, Us

• Launched and managed creator strategy for AAA franchises like NBA2K, Borderlands, CIV and WWE. Manage paid and organic creator and social campaigns. • Maintain Global Influencer Budgets for some of the largest yearly and legacy franchises in games. Forecast and plan investment and strategy, determine paid vs. organic campaign needs.• Oversee multiple departments dedicated to owning the end-to-end digital marketing strategy for multiple AAA game releases per year, including budgeting, planning, metrics, execution – as well as managing and maintaining programmatic teams and campaigns.

Irvine, Ca, Us

• Lead strategy and direction for Razer’s social media and creator initiatives to grow Razer’s global brand presence and affinity, with a focus on creator initiatives, brand ambassador programs, and short form content production. • Oversee multiple departments dedicated to owning the end-to-end digital marketing strategy for roughly 80 products per year, actively engaging Razer’s global business units and regions to plan, organize and execution each product release. • Assess and develop incremental revenue streams for social commerce, working to develop new avenues for creators to drive affiliate and referral marketing through short form content.

Los Angeles, Ca, Us

• Developed the influencer strategy for products within Riot's brand portfolio (inclusive of Entertainment, Music, Riot Forge, and Brand) and communicated strategy throughout the Global and International influencer teams. • Build influencer engagement strategies, support digital and in person efforts, roll out projects, and coordinate with our International Influencer teams to execute campaigns that serve as the foundation of building a thriving community of Riot fans across all our gaming IPs, as well as our entertainment IPs like the Emmy award winning Netflix show, Arcane. • Cultivated playbooks and best practices that sets direction for our global community teams to build localized community plans that tie into the global strategy and KPIs.

Bellevue, Washington, Us

• Worked alongside the Marketing team, to scale and grow our audience through organic and paid activations with creators and manage a community creator program of over 1500 Magic: The Gathering and Dungeons and Dragons creators worldwide. • Executed multiple campaigns with multi-million dollar paid budgets - activating across over 20 agencies and vendors within each campaign, and over 120 unique creators and celebrities in total, including Mr. Beast, Ludwig, Post Malone and more.

Irvine, Ca, Us

• Built meaningful, ongoing relationships with a network of influencers and content creators on a global scale. Using CRM tools to establish benchmarks, share best practices, and work with our community and brand partners on campaigns and programs. • Developed grass roots and paid influencer and community programs targeted around viewership initiatives, affiliate programs, and utilizing owned channels to organically grow and engage creators.

Nicosia, Cy

• While working as a Senior Community Manager for Wargaming America, I helped to develop their first ever content creator programs, building out relationships and incentive programs targeted at growing the volume of content creators interacting with Wargaming IPs.• Set the vision and global strategy for Overwatch community efforts and lead the development of player-centric plans across multiple community disciplines – Influencers & Content Creators, Editorial & Community Management

Los Angeles, Us

• As IGN’s first Community Manager, I helped empower our community members to create user generated content including blogs, videos, and wikis to be featured on IGN; • Developed powerful community programs that drove not only site traffic, but deeper engagements between staff and community. In my first year, I increased the viewership of community content from 4 million views to 19 million.