Partner
CurrentHiring partner for Dallas office. Co-leader of Dykema's Pixel and AdTech Task Force. Sean is part of Dykema’s Data Privacy and Cybersecurity team and is regularly immersed in all aspects of advertising technology and the digital media ecosystem. Sean represents large advertisers, agencies, publishers, and media companies and assists with complex regulatory and compliance issues around data privacy legislation, data rights and ownership, content and brand safety, and allocation of risk and responsibility.Represents clients in marketing, advertising, publishing, technology and new media industries, and regularly drafts and negotiates agreements with ad servers, data suppliers and data management companies, measurement and analytics companies, and other AdTech platforms and providers in connection with a variety of commercial relationships with local, regional and Fortune 500 brand agencies, publishers, and media companies.Sean regularly counsels clients on the complexities and legal risks in connection with data collection and use via pixels, web beacons, ad servers, data suppliers and data management companies, measurement and analytics companies, and other automated means, helping them navigate the myriad of often-conflicting regulations governing consumer data, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Invasion of Privacy Act (CIPA), Video Privacy Protection Act (VPPA), Children’s Online Privacy Protection Act (COPPA), and Telephone Consumer Protection Act (TCPA) as well as other compliance regimes and industry standards including those of the Digital Advertising Alliance and Network Advertising Initiative.