Graphic Designer
Specialized Marketing Services Inc.
• Utilized graphic design skills in assisting in the design, copy, layout, and production of marketing campaigns, advertising campaigns, and marketing collateral. • Assisted in graphic design work for printed and online marketing collateral including flyers, brochures, posters, postcards, mailers, banners, website and HTML-based e-mail.• Assisted in designing, writing and proofreading a variety of marketing materials, including brochures, newsletters, direct mail, advertising, e-blasts, web content, and sales tools.• Worked with such clients as Disney, LG, most major travel hotels and affiliates, and a variety of large in-demand companies.• Collaborated and developed timelines to support multiple marketing design projects.• Designed a wide range of materials that included, but were not limited to: Product manuals, print collateral, presentations, info graphics, event signage/displays, print and digital ads, social media graphics, landing pages, etc.• Ensured Company’s Brand guidelines are enforced with innovative and strategically sound creative solutions.• Communicated and coordinated within the department to determine and ensure designs meet the marketing initiatives.• Wrote and designed graphic narratives and followed a process to edit content.• Creative adaptation of existing design concepts for new executions, including translation into various formats.• Assisted with marketing products for presentations, conferences and events.• Collaborated within the department on photo and video ideas.• Created content to be used on email, social media, and print/digital ads.• Presented finalized ideas and concepts to Creative Director and CFO.• Devised, created and deployed consumer email campaigns to build product demand• Assisted with email template testing and collaborate on subject lines, content, and other components that assist the marketing department with identifying necessary improvements.