Sean O'Meara

Sean O'Meara Email and Phone Number

Marketing expert and integrated comms leader helping brands achieve their goals with smart, consumer lead solutions, and an expert in using Artificial Intelligence to drastically improve digital marketing performance. @ WPP
San Diego, CA (Remote)
Sean O'Meara's Location
San Diego, California, United States, United States
Sean O'Meara's Contact Details
About Sean O'Meara

I am an advertising fanatic, entrepreneur, AI enthusiast, history buff, and a dad who also likes to surf.For the last 20+ years, I've been lucky to develop advertising for the world's most iconic brands: Coca-Cola, Gillette, Kraft Foods, Miller Lite, Levi's, Arby's, Redbox, Adidas and El Pollo Loco. I have become an expert in bringing together teams across multiple agencies to provide fully integrated marketing campaigns. To do this, I rely on my strong ability to lead a diverse team from all backgrounds and expertise, often connecting with each on a personal level. I love building a strong team environment where each person feels valued and appreciated for their individual contributions. I am a proud marketing hybrid who can wear many hats (at the same time). I love brand strategy and comms planning, ensuring the right message is delivered on the right platform, to the right person! I've stayed on the cutting edge of technology and have deployed several highly successful campaigns using Artificial Intelligence to drastically improve our advertising performance. At the same time, I am also creative, whether it's being a strong partner to my creative teams, or writing and directing a docu-series (visit Midway.org/stories to view my work). I am a courageous entrepreneur who had the crazy idea to launch a new travel pillow designed specifically for the frequent business traveler. I somehow exceeded my Kickstarter goal by over 300%, and then get it sold in retailers nationwide. (Visit: www.kickstarter.com/projects/bullrest/the-bullrest-travel-pillow) to learn more! It may not have been the massive success I hoped for, but it taught me so many valuable lessons that I wouldn't trade for anything!But, it's being a teacher and mentor to those who work on my team that I am most proud of. I consider my team to be an extension of my family, and invest as much time and energy into growing their knowledge, skills and career trajectory as I do my own. Nothing brings me more joy, than to see the people who worked on my teams go on to bigger and better things (and many have done exactly that)! If you'd like to chat and learn more about me, I'd love to hear from you.Thank you!Marketing Rockstar Out!

Sean O'Meara's Current Company Details
WPP

Wpp

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Marketing expert and integrated comms leader helping brands achieve their goals with smart, consumer lead solutions, and an expert in using Artificial Intelligence to drastically improve digital marketing performance.
San Diego, CA (Remote)
Website:
wpp.com
Employees:
51415
Sean O'Meara Work Experience Details
  • Wpp
    Wpp
    San Diego, Ca (Remote)
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  • Wpp
    Director Of Integrated Marketing, Coca-Cola
    Wpp Feb 2022 - Present
    London, London, Gb
    -Manage paid media and creative development for Coca-Cola global campaigns (2024 Coke with Meals, 2024 Super Bowl, Coke Creations new product launches), leading integrated strategy and execution across multiple WPP agency teams: Essence MediaCom, Cartwright, Ogilvy PR, VML Commerce, Momentum and Majority to meet all communication goals and KPI’s in partnership with the Coca-Cola marketing teams-Responsible for providing integrated communication strategies based on consumer insights/purchase behaviors-Analyze sales and usage data to ensure all paid media channels and advertising messaging are optimized against each campaign's specific KPI’s -Artificial Intelligence WPP Task Force Lead: development of a cutting edge tool employing AI to manage programmatic digital display along with AI lead DCO achieving a 2-3x increase in overall effectiveness- drastically improving consumer engagement and conversions-Integrated Communications Strategic Planning: lead consumer insight research and development of consumer lead communications plans to integrate paid media (broadcast/digital/programmatic/paid social), PR, organic social media, in-store communications and event activations-Nutrition Category Strategic Lead: managed all strategic and creative development across all disciplines for all Simply and Minute Maid products
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  • Vitro
    Svp, Senior Director Of Brand Marketing
    Vitro Aug 2016 - Feb 2022
    San Diego, Ca, Us
    Overall:-Led paid media strategy and execution: Broadcast Media, Programmatic Digital Display, Social, SEO/SEM, In-store & Direct Marketing while delivering integrated communications plans that exceeded KPI’s while providing excellent account management-Conducted consumer research (both Qual and Quant) to uncover consumer insights that lead to actionable creative-Provided integrated strategic planning and business consultation to client executive leadership-Responsible for all creative/business briefs across all clients within the agency-Oversaw all content productions including Broadcast/Digital Video, Social Media, Event Activations, Digital Display, In-store POSAdidas Golf: -Strategic lead. Helped launch the Adidas global “Creators” campaign in golf. -El Pollo Loco: Strategic Brand Lead. Rigorous QSR pace producing 15+ TV spots a year while also leading all digital and social strategy, creative, et al. -Managed the ‘Inter-Agency Team’ process to lead creative development and paid media strategies with several external agencies: Edelman PR, Harmelin Media and Tukaiz (in-store POS). -USS Midway Museum: Strategic and Account Lead (plus documentary writer, director, editor). Developed the brand strategy to relaunch all USS Midway Museum advertising. Creative lead on the United Stories of America Docuseries: https://www.midway.org/stories/
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  • Vitro
    Group Account Director
    Vitro Aug 2012 - Aug 2016
    San Diego, Ca, Us
    -Managed account teams across 12 clients (half the agency's revenue)-Cultivated and mentored upcoming agency talent-Provided key business strategic consultation to all senior clients
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  • Bullbird Travel Equipment
    Founder, Chief Marketing Officer
    Bullbird Travel Equipment Nov 2015 - Jan 2018
    Boulder, Colorado, Us
    Invented, designed and launched a consumer product that was sold in 200+ stores nationwide. I had a crazy idea to invent a new travel pillow designed specifically for the modern business traveler. They weren't buying traditional pillows because they were too big, but more importantly, they looked 'stupid.' Key consumer insight: frequent business travelers like to show off that they travel all the time- they aren't 'tourists.' I launched the new travel pillow on Kickstarter, becoming 300% funded and the third most popular project on the entire site. One of my proudest professional moments came in seeing the product I invented show up on shelves in 200+ Brookstone stores nationwide including over 80 airport locations.I designed and optimized the Shopify online store to increase purchase conversions while managing and creating all marketing efforts including SEM/SEO, content, email, paid social, mobile and PR to drive online sales.
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  • Bbdo
    Vp Director Of Integrated Media
    Bbdo Oct 2010 - Aug 2012
    New York, Ny, Us
    Brands: P&G Gillette, Arby's, Pinnacle Birds Eye Frozen VegetablesP&G Gillette:-As part of P&G's "Brand Agency Leadership" model, I managed the integrated agency team for Gillette including Carat Media, Proximity, Porter Novelli, Integer, Dieste, Footsteps, Pierce Promotions and GMR to develop fully holistic global paid media campaigns across all disciplines: Paid Media (broadcast & digital video, social media, digital performance marketing, PR, In-store communications, and event activations-Spearheaded the creation of a new Sports Marketing brand platform: The Gillette Young Guns that brought together NFL, MLB and NASCAR sponsorships under one program. Led the process from strategic planning to the executional launch.Arbys:-Led all production and integrated campaigns for multiple Arby's projects within the Good Mood Food campaign, working with multiple agency teams to deliver quarterly campaign launches (high paced QSR creative/media process)Pinnacle Birds Eye:-Led strategic development for Birds Eye Frozen Vegetables that re-launched the brand
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  • Bbdo
    Account Manager
    Bbdo Oct 2009 - Oct 2010
    New York, Ny, Us
    Brand: P&G Gillette-Lead the North American Pre-Launch Campaign for the New Fusion ProGlide as the key BAL integrated team manager that successfully hit an aggressive goal of 80% product awareness within week one of the launch. The effort included a web of overlapping disciplines including experiential, digital, PR and traditional mass media.-Managed several holistic initiatives that leveraged Gillette's NASCAR sponsorship
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  • Bartle Bogle Hegarty
    Account Manager
    Bartle Bogle Hegarty Oct 2007 - Oct 2009
    London, Gb
    Brands: Levi's, Miller Lite, New Business-Account Manager on several new business pitches for Wendy's, Jose Cuervo and Amazon.com-Managed creative development and production process for all brand inititiatives including the national OOH Miller Lite campaign and all of the Levi's POS in-store executions
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  • Ogilvy & Mather
    Account Executive
    Ogilvy & Mather Apr 2006 - Oct 2007
    New York, Ny, Us
    Kraft Brands: Maxwell House Global, Post Adult Cereals-Helped develop global advertising strategy to maintain campaign consistency in several regions: North America, Europe, Middle East and Asia-Managed all key production projects including TV, print, OOH and digital-Worked closely with planning department to draft creative briefs
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  • Ogilvy & Mather
    Assistant Account Executive
    Ogilvy & Mather Oct 2005 - Apr 2006
    New York, Ny, Us
    Brands: Maxwell House Global, Yuban Coffee, Tassimo Global-Coordinated with global agency network to roll out new brand campaign for Maxwell House and Tassimo-Maintained $3.5 million production budget across three brands
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Sean O'Meara Skills

Integrated Marketing Advertising Creative Strategy Relationship Marketing Interactive Marketing Digital Marketing Illustrator Surfing Snowboarding Golf Media Planning Digital Strategy Brand Architecture Customer Insight Direct Marketing Social Media Strategist Social Media Marketing Graphic Design Video Production Commericals Photoshop Powerpoint Microsoft Excel Microsoft Word Market Research Tennis Table Tennis Basketball Football Fantasy Football Brand Positioning Strategies Brand Equity Brand Awareness Brand Developement Global Marketing Global Brand Development Sports Marketing Account Management Project Management Radio Advertising Outdoor Advertising Online Advertising Advertising Research Athlete Marketing Consumer Research Event Based Marketing Valet Parking Cotton Candy Sales Political Fundraising

Sean O'Meara Education Details

  • University Of South Carolina
    University Of South Carolina
    Advertising
  • University Of Newcastle
    University Of Newcastle
    Learning How To Drive On The Wrong Side Of The Road.

Frequently Asked Questions about Sean O'Meara

What company does Sean O'Meara work for?

Sean O'Meara works for Wpp

What is Sean O'Meara's role at the current company?

Sean O'Meara's current role is Marketing expert and integrated comms leader helping brands achieve their goals with smart, consumer lead solutions, and an expert in using Artificial Intelligence to drastically improve digital marketing performance..

What is Sean O'Meara's email address?

Sean O'Meara's email address is se****@****ncy.com

What schools did Sean O'Meara attend?

Sean O'Meara attended University Of South Carolina, University Of Newcastle.

What are some of Sean O'Meara's interests?

Sean O'Meara has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Human Rights, Animal Welfare.

What skills is Sean O'Meara known for?

Sean O'Meara has skills like Integrated Marketing, Advertising, Creative Strategy, Relationship Marketing, Interactive Marketing, Digital Marketing, Illustrator, Surfing, Snowboarding, Golf, Media Planning, Digital Strategy.

Who are Sean O'Meara's colleagues?

Sean O'Meara's colleagues are Jhonatas Marçal, Syamala Vasudevan, Subithra Ealaya Tamby, Arafat Aljamal, Marc Crawford, Eder Rodrigues, Roqayya Jafri.

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