Sean O'Meara Email & Phone Number

San Diego, Ca (Remote)

London, London, Gb

-Manage paid media and creative development for Coca-Cola global campaigns (2024 Coke with Meals, 2024 Super Bowl, Coke Creations new product launches), leading integrated strategy and execution across multiple WPP agency teams: Essence MediaCom, Cartwright, Ogilvy PR, VML Commerce, Momentum and Majority to meet all communication goals and KPI’s in partnership with the Coca-Cola marketing teams-Responsible for providing integrated communication strategies based on consumer insights/purchase behaviors-Analyze sales and usage data to ensure all paid media channels and advertising messaging are optimized against each campaign's specific KPI’s -Artificial Intelligence WPP Task Force Lead: development of a cutting edge tool employing AI to manage programmatic digital display along with AI lead DCO achieving a 2-3x increase in overall effectiveness- drastically improving consumer engagement and conversions-Integrated Communications Strategic Planning: lead consumer insight research and development of consumer lead communications plans to integrate paid media (broadcast/digital/programmatic/paid social), PR, organic social media, in-store communications and event activations-Nutrition Category Strategic Lead: managed all strategic and creative development across all disciplines for all Simply and Minute Maid products

San Diego, Ca, Us

Overall:-Led paid media strategy and execution: Broadcast Media, Programmatic Digital Display, Social, SEO/SEM, In-store & Direct Marketing while delivering integrated communications plans that exceeded KPI’s while providing excellent account management-Conducted consumer research (both Qual and Quant) to uncover consumer insights that lead to actionable creative-Provided integrated strategic planning and business consultation to client executive leadership-Responsible for all creative/business briefs across all clients within the agency-Oversaw all content productions including Broadcast/Digital Video, Social Media, Event Activations, Digital Display, In-store POSAdidas Golf: -Strategic lead. Helped launch the Adidas global “Creators” campaign in golf. -El Pollo Loco: Strategic Brand Lead. Rigorous QSR pace producing 15+ TV spots a year while also leading all digital and social strategy, creative, et al. -Managed the ‘Inter-Agency Team’ process to lead creative development and paid media strategies with several external agencies: Edelman PR, Harmelin Media and Tukaiz (in-store POS). -USS Midway Museum: Strategic and Account Lead (plus documentary writer, director, editor). Developed the brand strategy to relaunch all USS Midway Museum advertising. Creative lead on the United Stories of America Docuseries: https://www.midway.org/stories/

San Diego, Ca, Us

-Managed account teams across 12 clients (half the agency's revenue)-Cultivated and mentored upcoming agency talent-Provided key business strategic consultation to all senior clients

Boulder, Colorado, Us

Invented, designed and launched a consumer product that was sold in 200+ stores nationwide. I had a crazy idea to invent a new travel pillow designed specifically for the modern business traveler. They weren't buying traditional pillows because they were too big, but more importantly, they looked 'stupid.' Key consumer insight: frequent business travelers like to show off that they travel all the time- they aren't 'tourists.' I launched the new travel pillow on Kickstarter, becoming 300% funded and the third most popular project on the entire site. One of my proudest professional moments came in seeing the product I invented show up on shelves in 200+ Brookstone stores nationwide including over 80 airport locations.I designed and optimized the Shopify online store to increase purchase conversions while managing and creating all marketing efforts including SEM/SEO, content, email, paid social, mobile and PR to drive online sales.

New York, Ny, Us

Brands: P&G Gillette, Arby's, Pinnacle Birds Eye Frozen VegetablesP&G Gillette:-As part of P&G's "Brand Agency Leadership" model, I managed the integrated agency team for Gillette including Carat Media, Proximity, Porter Novelli, Integer, Dieste, Footsteps, Pierce Promotions and GMR to develop fully holistic global paid media campaigns across all disciplines: Paid Media (broadcast & digital video, social media, digital performance marketing, PR, In-store communications, and event activations-Spearheaded the creation of a new Sports Marketing brand platform: The Gillette Young Guns that brought together NFL, MLB and NASCAR sponsorships under one program. Led the process from strategic planning to the executional launch.Arbys:-Led all production and integrated campaigns for multiple Arby's projects within the Good Mood Food campaign, working with multiple agency teams to deliver quarterly campaign launches (high paced QSR creative/media process)Pinnacle Birds Eye:-Led strategic development for Birds Eye Frozen Vegetables that re-launched the brand

New York, Ny, Us

Brand: P&G Gillette-Lead the North American Pre-Launch Campaign for the New Fusion ProGlide as the key BAL integrated team manager that successfully hit an aggressive goal of 80% product awareness within week one of the launch. The effort included a web of overlapping disciplines including experiential, digital, PR and traditional mass media.-Managed several holistic initiatives that leveraged Gillette's NASCAR sponsorship

London, Gb

Brands: Levi's, Miller Lite, New Business-Account Manager on several new business pitches for Wendy's, Jose Cuervo and Amazon.com-Managed creative development and production process for all brand inititiatives including the national OOH Miller Lite campaign and all of the Levi's POS in-store executions

New York, Ny, Us

Kraft Brands: Maxwell House Global, Post Adult Cereals-Helped develop global advertising strategy to maintain campaign consistency in several regions: North America, Europe, Middle East and Asia-Managed all key production projects including TV, print, OOH and digital-Worked closely with planning department to draft creative briefs

New York, Ny, Us

Brands: Maxwell House Global, Yuban Coffee, Tassimo Global-Coordinated with global agency network to roll out new brand campaign for Maxwell House and Tassimo-Maintained $3.5 million production budget across three brands

Bachelor'S, Advertising

Surfing, Beer Tasting, Cultural Explorer, Learning How To Drive On The Wrong Side Of The Road.