Sean Lee Email & Phone Number

Cincinnati, Ohio, Us

Cincinnati, Ohio, Us

I co-founded Cincy Brands to acquire and accelerate a portfolio of better-for-you consumer brands doing $1-10MM in annual revenue. We accelerate growth and profit through our shared services organization and platform. I lead M&A (sourcing, offer, diligence, and closing), marketing, sales, and commercial functions for Cincy Brands and our portfolio companies.Portfolio Companies:-Vitabox - Online Seller of everyday essentials at unbeatable prices.-Sapadilla - Scent-focused brand of plant-based, earth-friendly, and biodegradable soaps and cleaners.-Cincy Brands 3PL Services - Providing high-quality DTC Fulfillment and Amazon FBA Prep Services to independent brands up to Fortune 500 brands.

Atlanta, Georgia, Us

I was asked to join the board of a fast-growing baby care tech company and share my expertise in eCommerce, marketing, product innovation, and retail.

Cincinnati, Ohio, Us

I am one of the hosts of the BrandBusters Podcast and the Chief Pontificator. What is the BrandBusters Podcast? A weekly 20-minute podcast where we shoot it to you straight about the latest in CPG, eCommerce, and life - without the corporate jargon, buzzwords, and B.S. Let's have fun, learn together, and try not to break anything!Check us out at: https://thebrandbusters.com/

Cincinnati, Oh, Us

Amify was acquired by Cart.com in April of 2024.I joined Amify shortly after the company raised a Series A raise and led the transition from an Amazon reseller business to an Amazon Managed Service provider for brands selling on the platform. I opened our Cincinnati office, which grew to over forty employees in two years. I built out our sales and marketing functions and implemented our CRM and Martech stack to target 6,000+ brands. I led the growth of the managed service business from $0-$6MM+ in gross revenue, $150MM in Amazon GMV under management, and signed 43 clients in two years. I leveraged my eCommerce and P&L ownership to work with our client's executives to assess their Amazon/eComm strategy, create building blocks for growth, and execute on the plan. The result was that our average client doubled their Amazon revenue in 8 months.

Cincinnati, Oh, Us

Cincinnati, Oh, Us

I was the marketing & eCommerce executive of a $250MM+ revenue company reporting to the CEO in a family-owned and private equity backed company.- I was recruited by the CEO to build the digital marketing and eCommerce department and strategy from scratch.- I delivered 20%+ eCommerce growth and millions in incremental sales in my first year with lean marketing spend as a percentage of eCommerce revenue.- I created a comprehensive analytics-based digital marketing/eCommerce acquisition and retention strategy and aligned our C-Suite, CEO, and Private Equity Board of Directors.- I developed the function org structure and hired a team of three to implement our eCommerce strategy. - I led a cross-functional initiative to use Salesforce as our first-party data and personalization hub. Took data from multiple databases where we weren’t using it and created comprehensive Consultant and Customer profiles in Salesforce. Leverage this new robust dataset to deliver personalized journeys and communications with email/SMS.- I developed brand messaging and positioning targeted at people not familiar with our brand or existing sales reps to acquire new customers, party leads, and new consultants.

Cincinnati, Ohio, Us

I was tapped into the same group that created Swiffer and Febreze to identify and lead new growth spaces for P&G to enter. - I co-founded and created Zevo from scratch, a new safe and powerful insect control Brand. (www.zevoinsect.com).- I operated Zevo as a lean start-up by building and directing a small cross-functional team. I Identified, hired, and managed performance marketing agency partners.- I led business model creation, naming, equity design, product efficacy testing, and one to five-year portfolio design for the new Zevo Brand. - I developed a launch model with KPIs that prioritized an ecommerce direct-to-consumer model with intense A/B testing and data optimization across to the purchase funnel to drive the lowest cost per acquisition.- I led retention marketing strategies/solutions to personalize communications and maximize lifetime value.- I was a Lean Digital Innovation thought leader for all of P&G - Identifying new business models, key partners, and ways to go-to-market by leveraging personal experience and knowledge of successful CPG Brand Building 2.0 start-up models (Casper, Dollar Shave Club, etc)

Cincinnati, Ohio, Us

Lead a global team in North America, Geneva, Paris, and Singapore.Leading P&G’s Brand website transformations for every Brand and country across the company to deliver best-in-class principles, win against key web performance metrics, enable easy online sales conversions, and save money via scale. Developed best-in-class desktop/tablet/mobile website wireframes to deliver a significant increase in online sales, make every website 100% mobile optimized (vs 28% today), and enable ratings and reviews on 100% of sites (vs. 30% today). Examples: 1.) www.pampers.com 2.) www.oldpsice.com 3.) www.tide.com 4.) www.gillette.com Redesigned a high performing customer relationship marketing and online loyalty program for the Pampers Brand. Currently expanding this successful program to more markets. Led a detailed analysis of web metrics and A/B testing to optimize Brand website designs against key KPIs.

Cincinnati, Ohio, Us

Delivered two consistent years of top line sales growth by setting strong annual brand strategy plans, delivering superior marketing campaigns, and using analytics to optimize the shelf set at top retailers.Led an marketing that won a Gold Lion at Cannes.Led the launch of Old Spice shave gel with a 100% digital marketing campaign. The campaign with Terry Crews became the third most viewed Old Spice video of all time. Partnered with the NFL and developed a fall of 2013 advertising campaign that resulted in over 5MM Youtube views and restored growth to a declining sub brand.

Cincinnati, Ohio, Us

Delivered the largest Iams initiative in Brand history resulting in +2% fiscal year sales growth, after two years of double digit declines. Led monthly and adhoc reporting to the General Manager and President to identify issues and recommended action plans to address the issues.Led a multifunctional team to significantly overhaul Iams sizing/pricing strategy - Aligned management to a strategy to achieve key deciles everyday ($9.99, $19.99, $29.99) and put Iams back into pricing corridor vs. competition (out of corridor for two years).Developed a large, multi-million dollar media plan that addressed our top two purchase barriers and created the power claim “Iams has 50% more animal protein.”Reinvented the Iams Cat segment (neglected for 3 years) and developed a foundational Cat vision plan. Aligned GM and President to refocus the organization on our most profitable segment (2.5x more profit per bag sold vs. dog food). Plan was built into President’s vision for FY 12/13.Step changed Iams architecture and portfolio growth master plan by conducting game-changing Mid-tier Dog landscape/consumer analysis. Developed a winning concept with top 40% purchase intent that met P&G success criteria for a Top 10 P&G initiative.Reinvented how we tracked/projected consumption to improve forecasting accuracy from +/-10% to +/-3%. Drove operational discipline in budget management to deliver Iams marketing budget < 1% under spent.

Cincinnati, Ohio, Us

Championed Iams in-store trial strategy and sold in custom displays and signage at our top five retail customers.Led in-store marketing and digital strategy for Iams Premium Protection product line.Launched Iams first mobile friendly website. Led influencer marketing/credentialing directed at pet specialty store associates and veterinarians.Led business analysis and reporting that drove key annual brand strategy decisions.

I founded and grew a profitable eCommerce company that sold American flag themed apparel for the World Cup, Olympic Games, and summertime patriotic parties/holidays. We grew sales profitably every single year for three years, until we liquidated inventory to pursue other opportunities. I personally filed for our LLC and wrote our bi-laws. I also led our sourcing, marketing plan, SEO optimization, and media buying (Facebook, Google, Twitter), and A/B testing.All three founders worked for Fortune 500 companies and used the business as a real time learning lab to practice marketing and eCommerce theory.

Pittsburgh, Pennsylvania, Us

Apprenticed and led branch management strategies, leading to customer service improvements.Championed new business banking (small/medium size businesses) prospecting and sales strategies.Led recruitment at the University of Cincinnati.

Cincinnati, Ohio, Us

Us

Championed new client prospecting strategies for the bullpen.

B.B.A, Finance

Master Of Business Administration (M.B.A.), Business Administration