Sean Lee

Sean Lee Email and Phone Number

CEO & Co-Founder @ Cincy Brands | Former Chief Marketing Officer | Ex-P&G | Co-Host of BrandBusters @ Cincy Brands
Sean Lee's Location
Cincinnati, Ohio, United States, United States
Sean Lee's Contact Details
About Sean Lee

Sean is a classically trained marketing executive, with leadership experience in brand building innovation, digital marketing, e-commerce, general management, and P&L ownership. Sean has an entrepreneurial mindset with experience working across diverse sectors and business environments (beauty, pet care, male grooming, insect control, direct sales, start-up brands, and a Fortune 100 company). Sean founded the Zevo Brand at Procter & Gamble by identifying the addressable market, product-market fit, and launched it as a digitally native Brand. Sean built out the Pure Romance Digital Marketing and eCommerce business unit from a strategic whitespace area to a high performing team leading a digital marketing transformation. Sean lives the “Lean Innovation” approach and is disciplined about testing hypotheses with clear measurements to either “pass, pivot, or persevere.”Key strengths include:- Digital and eCommerce leadership – was recognized as a pioneer and thought leader in the digital marketing space at P&G. Brought in by the CEO of Pure Romance to build the Digital Marketing and eCommerce business unit.- Digital acquisition - digital media buying, content, and optimization- Retention marketing - Designed and implemented personalized retention journeys to drive “just one more” sale- Business model and product innovation - Co-founded the Zevo Brand at P&G on a shoestring budget. Can develop product concepts and quickly validate them with consumers.- Strategic business planning- Brand building and P&L ownership – Led two brands in separate categories to growth at P&G. Led Pure Romance eCommerce sales to fast growth.- Retail & shopper marketing- Analytics and data-based modeling- Coaching and developing teams

Sean Lee's Current Company Details
Cincy Brands

Cincy Brands

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CEO & Co-Founder @ Cincy Brands | Former Chief Marketing Officer | Ex-P&G | Co-Host of BrandBusters
Sean Lee Work Experience Details
  • Cincy Brands
    Chief Executive Officer
    Cincy Brands Oct 2024 - Present
    Cincinnati, Ohio, Us
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  • Cincy Brands
    Co-Founder, President
    Cincy Brands Nov 2021 - Present
    Cincinnati, Ohio, Us
    I co-founded Cincy Brands to acquire and accelerate a portfolio of better-for-you consumer brands doing $1-10MM in annual revenue. We accelerate growth and profit through our shared services organization and platform. I lead M&A (sourcing, offer, diligence, and closing), marketing, sales, and commercial functions for Cincy Brands and our portfolio companies.Portfolio Companies:-Vitabox - Online Seller of everyday essentials at unbeatable prices.-Sapadilla - Scent-focused brand of plant-based, earth-friendly, and biodegradable soaps and cleaners.-Cincy Brands 3PL Services - Providing high-quality DTC Fulfillment and Amazon FBA Prep Services to independent brands up to Fortune 500 brands.
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  • Dr. Noze Best
    Member Board Of Directors
    Dr. Noze Best Jun 2024 - Present
    Atlanta, Georgia, Us
    I was asked to join the board of a fast-growing baby care tech company and share my expertise in eCommerce, marketing, product innovation, and retail.
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  • Brandbusters
    Podcast Co-Host
    Brandbusters Jan 2024 - Present
    Cincinnati, Ohio, Us
    I am one of the hosts of the BrandBusters Podcast and the Chief Pontificator. What is the BrandBusters Podcast? A weekly 20-minute podcast where we shoot it to you straight about the latest in CPG, eCommerce, and life - without the corporate jargon, buzzwords, and B.S. Let's have fun, learn together, and try not to break anything!Check us out at: https://thebrandbusters.com/
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  • Amify
    Chief Marketing Officer
    Amify Jul 2020 - Nov 2021
    Cincinnati, Oh, Us
    Amify was acquired by Cart.com in April of 2024.I joined Amify shortly after the company raised a Series A raise and led the transition from an Amazon reseller business to an Amazon Managed Service provider for brands selling on the platform. I opened our Cincinnati office, which grew to over forty employees in two years. I built out our sales and marketing functions and implemented our CRM and Martech stack to target 6,000+ brands. I led the growth of the managed service business from $0-$6MM+ in gross revenue, $150MM in Amazon GMV under management, and signed 43 clients in two years. I leveraged my eCommerce and P&L ownership to work with our client's executives to assess their Amazon/eComm strategy, create building blocks for growth, and execute on the plan. The result was that our average client doubled their Amazon revenue in 8 months.
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  • Amify
    Vice President Of Marketing
    Amify Sep 2019 - Jul 2020
    Cincinnati, Oh, Us
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  • Pure Romance
    Vice President Of Digital Marketing & Ecommerce
    Pure Romance Mar 2018 - Sep 2019
    Cincinnati, Oh, Us
    I was the marketing & eCommerce executive of a $250MM+ revenue company reporting to the CEO in a family-owned and private equity backed company.- I was recruited by the CEO to build the digital marketing and eCommerce department and strategy from scratch.- I delivered 20%+ eCommerce growth and millions in incremental sales in my first year with lean marketing spend as a percentage of eCommerce revenue.- I created a comprehensive analytics-based digital marketing/eCommerce acquisition and retention strategy and aligned our C-Suite, CEO, and Private Equity Board of Directors.- I developed the function org structure and hired a team of three to implement our eCommerce strategy. - I led a cross-functional initiative to use Salesforce as our first-party data and personalization hub. Took data from multiple databases where we weren’t using it and created comprehensive Consultant and Customer profiles in Salesforce. Leverage this new robust dataset to deliver personalized journeys and communications with email/SMS.- I developed brand messaging and positioning targeted at people not familiar with our brand or existing sales reps to acquire new customers, party leads, and new consultants.
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  • Procter & Gamble
    Senior Brand Manager - Co-Founder Of Zevo @ P&G Ventures / New Business Creation
    Procter & Gamble Sep 2015 - Mar 2018
    Cincinnati, Ohio, Us
    I was tapped into the same group that created Swiffer and Febreze to identify and lead new growth spaces for P&G to enter. - I co-founded and created Zevo from scratch, a new safe and powerful insect control Brand. (www.zevoinsect.com).- I operated Zevo as a lean start-up by building and directing a small cross-functional team. I Identified, hired, and managed performance marketing agency partners.- I led business model creation, naming, equity design, product efficacy testing, and one to five-year portfolio design for the new Zevo Brand. - I developed a launch model with KPIs that prioritized an ecommerce direct-to-consumer model with intense A/B testing and data optimization across to the purchase funnel to drive the lowest cost per acquisition.- I led retention marketing strategies/solutions to personalize communications and maximize lifetime value.- I was a Lean Digital Innovation thought leader for all of P&G - Identifying new business models, key partners, and ways to go-to-market by leveraging personal experience and knowledge of successful CPG Brand Building 2.0 start-up models (Casper, Dollar Shave Club, etc)
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  • Procter & Gamble
    Brand Manager - P&G Global Digital Innovation
    Procter & Gamble Sep 2013 - Oct 2015
    Cincinnati, Ohio, Us
    Lead a global team in North America, Geneva, Paris, and Singapore.Leading P&G’s Brand website transformations for every Brand and country across the company to deliver best-in-class principles, win against key web performance metrics, enable easy online sales conversions, and save money via scale. Developed best-in-class desktop/tablet/mobile website wireframes to deliver a significant increase in online sales, make every website 100% mobile optimized (vs 28% today), and enable ratings and reviews on 100% of sites (vs. 30% today). Examples: 1.) www.pampers.com 2.) www.oldpsice.com 3.) www.tide.com 4.) www.gillette.com Redesigned a high performing customer relationship marketing and online loyalty program for the Pampers Brand. Currently expanding this successful program to more markets. Led a detailed analysis of web metrics and A/B testing to optimize Brand website designs against key KPIs.
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  • Procter & Gamble
    Sr. Assistant Brand Manager | Na Old Spice
    Procter & Gamble Nov 2012 - Sep 2013
    Cincinnati, Ohio, Us
    Delivered two consistent years of top line sales growth by setting strong annual brand strategy plans, delivering superior marketing campaigns, and using analytics to optimize the shelf set at top retailers.Led an marketing that won a Gold Lion at Cannes.Led the launch of Old Spice shave gel with a 100% digital marketing campaign. The campaign with Terry Crews became the third most viewed Old Spice video of all time. Partnered with the NFL and developed a fall of 2013 advertising campaign that resulted in over 5MM Youtube views and restored growth to a declining sub brand.
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  • Procter & Gamble
    Sr. Assistant Brand Manager - Na Iams Delivery - Procter & Gamble
    Procter & Gamble Jul 2011 - Nov 2012
    Cincinnati, Ohio, Us
    Delivered the largest Iams initiative in Brand history resulting in +2% fiscal year sales growth, after two years of double digit declines. Led monthly and adhoc reporting to the General Manager and President to identify issues and recommended action plans to address the issues.Led a multifunctional team to significantly overhaul Iams sizing/pricing strategy - Aligned management to a strategy to achieve key deciles everyday ($9.99, $19.99, $29.99) and put Iams back into pricing corridor vs. competition (out of corridor for two years).Developed a large, multi-million dollar media plan that addressed our top two purchase barriers and created the power claim “Iams has 50% more animal protein.”Reinvented the Iams Cat segment (neglected for 3 years) and developed a foundational Cat vision plan. Aligned GM and President to refocus the organization on our most profitable segment (2.5x more profit per bag sold vs. dog food). Plan was built into President’s vision for FY 12/13.Step changed Iams architecture and portfolio growth master plan by conducting game-changing Mid-tier Dog landscape/consumer analysis. Developed a winning concept with top 40% purchase intent that met P&G success criteria for a Top 10 P&G initiative.Reinvented how we tracked/projected consumption to improve forecasting accuracy from +/-10% to +/-3%. Drove operational discipline in budget management to deliver Iams marketing budget < 1% under spent.
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  • Procter & Gamble
    Assistant Brand Manager - Na Iams Go-To-Market
    Procter & Gamble May 2010 - Jul 2011
    Cincinnati, Ohio, Us
    Championed Iams in-store trial strategy and sold in custom displays and signage at our top five retail customers.Led in-store marketing and digital strategy for Iams Premium Protection product line.Launched Iams first mobile friendly website. Led influencer marketing/credentialing directed at pet specialty store associates and veterinarians.Led business analysis and reporting that drove key annual brand strategy decisions.
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  • America Party Gear, Llc
    Founder And President
    America Party Gear, Llc "Americapartygear.Com" Jan 2013 - Dec 2015
    I founded and grew a profitable eCommerce company that sold American flag themed apparel for the World Cup, Olympic Games, and summertime patriotic parties/holidays. We grew sales profitably every single year for three years, until we liquidated inventory to pursue other opportunities. I personally filed for our LLC and wrote our bi-laws. I also led our sourcing, marketing plan, SEO optimization, and media buying (Facebook, Google, Twitter), and A/B testing.All three founders worked for Fortune 500 companies and used the business as a real time learning lab to practice marketing and eCommerce theory.
  • Pnc Financial Services Group
    Accel Management Associate
    Pnc Financial Services Group Sep 2009 - May 2010
    Pittsburgh, Pennsylvania, Us
    Apprenticed and led branch management strategies, leading to customer service improvements.Championed new business banking (small/medium size businesses) prospecting and sales strategies.Led recruitment at the University of Cincinnati.
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  • University Of Cincinnati
    Student Body Vice President
    University Of Cincinnati Apr 2008 - May 2010
    Cincinnati, Ohio, Us
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  • A.G. Edwards & Sons, Inc.
    Summer Intern
    A.G. Edwards & Sons, Inc. Jun 2007 - Sep 2007
    Us
    Championed new client prospecting strategies for the bullpen.
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Sean Lee Skills

Advertising Digital Marketing Strategy Marketing Brand Management Digital Strategy Promotions Leadership Business Strategy Strategic Partnerships Forecasting Sales Budgets Management Public Relations Marketing Strategy Market Planning New Business Development Team Building Media Planning Pricing Competitive Analysis Training Marketing Management Brand Architecture Social Media Marketing Brand Development Product Development Business Analysis Online Marketing Consumer Products Analytics Shopper Marketing Online Advertising Email Marketing Budgeting Business Development Brand Equity Social Media Strategic Planning Market Research Customer Acquisition Customer Retention Digital Media P&l Management Direct Marketing Cross Functional Team Leadership Public Speaking Consumer Marketing Brand Marketing Online Lead Generation Microfluidics Microfabrication Photolithography Biomems Mems R&d Biotechnology Validation Electrochemistry Manufacturing Life Sciences Injection Molding Design Of Experiments Biochemistry Medical Devices Nanotechnology Lifesciences Sensors Elisa Polymers Thin Films Creative Problem Solving Technology Integration Quality Assurance Cross Functional Team Building Inventory Control Electronic Engineering Inventory Planning Gmp Sop Authoring Testing Electroplating

Sean Lee Education Details

  • University Of Cincinnati
    University Of Cincinnati
    Finance
  • Xavier University - Williams College Of Business
    Xavier University - Williams College Of Business
    Business Administration

Frequently Asked Questions about Sean Lee

What company does Sean Lee work for?

Sean Lee works for Cincy Brands

What is Sean Lee's role at the current company?

Sean Lee's current role is CEO & Co-Founder @ Cincy Brands | Former Chief Marketing Officer | Ex-P&G | Co-Host of BrandBusters.

What is Sean Lee's email address?

Sean Lee's email address is se****@****ail.com

What is Sean Lee's direct phone number?

Sean Lee's direct phone number is +121298*****

What schools did Sean Lee attend?

Sean Lee attended University Of Cincinnati, Xavier University - Williams College Of Business.

What are some of Sean Lee's interests?

Sean Lee has interest in Health.

What skills is Sean Lee known for?

Sean Lee has skills like Advertising, Digital Marketing, Strategy, Marketing, Brand Management, Digital Strategy, Promotions, Leadership, Business Strategy, Strategic Partnerships, Forecasting, Sales.

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