•Performed full-stack analytics to provide data driven insights and recommendations to accomplish clients’ business goals and objectives both long and short term•Managed and trained a team of senior analysts across multiple clients and analytics platforms•Designed data solutions leveraging data sources ranging from digital advertising, site interaction, social media, hospital patient, script-lift, sales force, and third-party multi-channel, among others•Coauthored oncology study, designing and delivering analytics that supported and encouraged oncology patient and caregiver behavior in the course of their treatment

• Functioned as inside consultant for Just Born Retail Group assisting in online marketing efforts• Performed as project manager implementing marketing programs, sales and inventory tracking,and website redesign while collaborating with outside agencies to accomplish objectives• Managed online store representing brands including Peeps, Mike and Ike, and Hot Tamales• Provided strategic promotions and content planning and execution on multiple platforms

•Provided key insights into developing and executing marketing campaigns for clients•Managed digital marketing campaigns including web design, email marketing, social media marketing, measurement and analytics, and SEO•Performed account planning and maintained relationships with agency clients•Designed, managed, and provided copy writing for complex email marketing campaigns generating open rates 70% above and click rates 248% above industry benchmarks

•Collaborated effectively with two web design firms and multiple vendors to successfully launch website with over 300 product offerings•Developed promotions as a member of a team to drive sales, resulting in increased sales up to 200%•Managed team in order to meet website launch deadline and manage additional projects

•Managed pricing and content of website for over 200 hotels in the Caribbean•Executed weekly reports analyzing airfares from major airports and competitor pricing•Earned “All Star Award” as part of 2012 Website Launch Team•Received award for “job performance, attendance, and overall work ethic”

•Managed multiple projects for school’s owner including recruitment of prospective and continuing students, scheduling client and practitioner appointments, and managing student database•Cultivated prospective students and clients through personal marketing by effectively explaining both Shiatsu and the school to develop new student and client relationships

•Managed multiple projects including client communications, sales management, and product management by effectively collaborating with colleagues across business units•Created advertising copy writing and layout design through collaboration with corporate staff