Sean Perez, M.S. Email & Phone Number

Miami, Fl, Us

Miami, Fl, Us

Paris, Ile De France, Fr

Miami, Florida, Us

Durham, Nc, Us

Fort Lauderdale, Fl, Us

• Worked alongside traditional media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team• Researched, planned, executed, and managed performance reporting and analysis/optimization efforts for digital media campaigns• Worked alongside paid search and Search Engine Optimization teams to manage internal communications, performance reporting and budget allocation for assigned accounts• Responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants• Oversaw and trained assistant level employees for the support-level work they perform and also help guide their overall growth and development• Presented recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis• Used digital media tools and resources for research, plan client campaigns, including competitive analysis and site traffic and demographic concentrations• Managed client media billing approval and invoice reconciliations; Issued Interactive Authorization to Buy media documents for client approval and insertion orders for all managed digital media buys

Fort Lauderdale, Fl, Us

• Completed annual media plans of more than $7m based on clients target audience learnings across traditional and digital consumer touch points• Utilized traditional media planning tools, industry research, and client’s historical media activity reports to develop plans tailored to client’s specific audiences• Planned national and local broadcast television buys in traditional and direct response formats• Worked closely with the buying team in applying media solutions to meet client objectives through reviewing buys and post-buy analyses• Developed and sent RFPs to print and OOH vendors and negotiated competitive pricing and added value placement on behalf of clients• Managed estimates and billing ensuring accuracy and timely invoicing• Developed and presented traditional media plan recommendations, POVs and analyses to clients and C-level executives that included client benchmarks and KPIs• Monitored campaigns and regularly held performance meetings with internal team and clients

Miami Springs, Florida, Us

• Assisted in developing marketing and advertising strategies, including gathering and analyzing information• Planed, organized, activated, and controlled day-to-day processes, bringing a different perspective to strategy development and the execution of creative and media plans• Worked with senior staff on the planning and implementation of advertising and marketing, including developing media plans, public relations and ground research• Provided strategic direction for planning and buying groups regarding changes in plans per client direction and approval of Agency proposals/recommendations• Monitored and reported competitive actions and initiatives• Provided monthly media updates, including media budgets and media calendars• Assisted in media-shoot planning with producers• Provided overall updates to Partners on top-level status of clients and projects

Miami, Florida, Us

• Managed national account portfolio worth more than $500,000• Worked with media planning and account team to develop media plans• Led account team to meet 100% of both short-term and long-term campaign goals through planning and supervising tactics and strategies• Ensured all artwork had passed through proper approval and legal channels• Collaborated with outside agencies during the strategic planning of multi-channel marketing campaigns• Wrote campaign analyses highlighting results and strategy adjustments• Presented monthly media updates including media budgets and media calendars• Documented client meetings/conference calls in writing, outlining direction and agreements made• Managed advertising platforms for more than 30 public universities across the nation• Performed market rides to inspect inventory and meet with university partners• Developed innovative account retention programs to protect key clients from competition• Instituted new policies and procedures, including proposal templates, proposal processes, and referral incentive programs for existing clients• Designed market-specific media kits

Mechanicsville, Va, Us

• Collaborated with marketing team during a four-part rebranding phase• Surveyed regional directors in order to identify pain points• Identified key issues by researching and interviewing account teams and hospitals • Improved clarity of a new proprietary supply chain method to current clients through illustration and design• Resolved issues by improving marketing material for account teams’ presentations to top tier hospitals• Developed and implemented an evaluation and improvement system measuring the proficiency of account teams• Presented findings and solution to C-suite executives• Wrote press releases and internal communication material on the rebranding phases

Miami, Florida, Us

University of Miami Distraction Magazine, Coral Gables, FL• Designed and developed artwork and copy for spreads in both print and digital formats• Managed multiple projects simultaneously while successfully meeting deadlines• Collaborated with graphic design and production teams in the translation of concepts to print-ready mechanical files• Produced illustrative content by issuing layouts, designs, and concepts to artists• Formulated art concepts by supervising photographers and designers• Presented final layouts, storyboards, and illustrations for approval

Coral Gables, Fl, Us

• Cofounded the first Investment Banking Club at the University of Miami• Pitched club mission to the Committee on Student Organizations for approval as a UMiami sponsored Academic Business Club• Developed brand identity, including logo and letterhead, and guidelines for use• Planned, developed, and implemented both internal and external marketing strategies and communications • Wrote press releases and connected with local media outlets on club events and stories• Managed content on social media platforms aligning with specific goals and objectives • Managed marketing budget and developed timelines for short-term and long-term plans• Designed and developed club media kit and all other organizational material for recruitment and distribution

Washington, Dc, Us

• Strategized, coordinated and carried out more than 50 joint tactical air strikes, 520 air support missions, and 400 medical and casualty evacuations in support of Operation Iraqi Freedom• Controlled more than 500 aircraft and drones in a combat environment• Collaborated with multiple agencies in order to de-conflict more than 50,000 square miles of air traffic in the Al Anbar Province• Managed aviation assets in support of combat operations during Operation Iraqi Freedom• Advised senior agencies of the most effective use of aircraft, communication systems, evacuations, electronic warfare, and weapon implementation during combat operations• Responsible for assuring 100% effectiveness of field radio networks during combat operations• Responsible for the plotting and approval of artillery missions while integrating and de-conflicting aircraft

Master Of Science - Ms, Media Management

Bachelor'S Degree, Public Relations & Advertising Management