Sean Perez, M.S. Email & Phone Number

Miami, FL, US

Paris, Ile De France, FR

Miami, Florida, US

Durham, NC, US

Fort Lauderdale, FL, US

• Worked alongside traditional media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with.
• Researched, planned, executed, and managed performance reporting and analysis/optimization efforts for digital media campaigns
• Worked alongside paid search and Search Engine Optimization teams to manage internal communications, performance reporting and budget allocation for assigned accounts
• Responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
• Oversaw and trained assistant level employees for the support-level work they perform and also help guide their overall growth and development
• Presented recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis

Fort Lauderdale, FL, US

• Completed annual media plans of more than $7m based on clients target audience learnings across traditional and digital consumer touch points
• Utilized traditional media planning tools, industry research, and client’s historical media activity reports to develop plans tailored to client’s specific audiences
• Planned national and local broadcast television buys in traditional and direct response formats
• Worked closely with the buying team in applying media solutions to meet client objectives through reviewing buys and post-buy analyses
• Developed and sent RFPs to print and OOH vendors and negotiated competitive pricing and added value placement on behalf of clients
• Managed estimates and billing ensuring accuracy and timely invoicing

Miami Springs, Florida, US

• Assisted in developing marketing and advertising strategies, including gathering and analyzing information
• Planed, organized, activated, and controlled day-to-day processes, bringing a different perspective to strategy development and the execution of creative and media plans
• Worked with senior staff on the planning and implementation of advertising and marketing, including developing media plans, public relations and ground research
• Provided strategic direction for planning and buying groups regarding changes in plans per client direction and approval of Agency proposals/recommendations
• Monitored and reported competitive actions and initiatives
• Provided monthly media updates, including media budgets and media calendars

Miami, Florida, US

• Managed national account portfolio worth more than $500,000
• Worked with media planning and account team to develop media plans
• Led account team to meet 100% of both short-term and long-term campaign goals through planning and supervising tactics and strategies
• Ensured all artwork had passed through proper approval and legal channels
• Collaborated with outside agencies during the strategic planning of multi-channel marketing campaigns
• Wrote campaign analyses highlighting results and strategy adjustments

Mechanicsville, VA, US

• Collaborated with marketing team during a four-part rebranding phase
• Surveyed regional directors in order to identify pain points
• Identified key issues by researching and interviewing account teams and hospitals
• Improved clarity of a new proprietary supply chain method to current clients through illustration and design
• Resolved issues by improving marketing material for account teams’ presentations to top tier hospitals
• Developed and implemented an evaluation and improvement system measuring the proficiency of account teams

Miami, Florida, US

• University of Miami Distraction Magazine, Coral Gables, FL
• Designed and developed artwork and copy for spreads in both print and digital formats
• Managed multiple projects simultaneously while successfully meeting deadlines
• Collaborated with graphic design and production teams in the translation of concepts to print-ready mechanical files
• Produced illustrative content by issuing layouts, designs, and concepts to artists
• Formulated art concepts by supervising photographers and designers

Coral Gables, FL, US

• Cofounded the first Investment Banking Club at the University of Miami
• Pitched club mission to the Committee on Student Organizations for approval as a UMiami sponsored Academic Business Club
• Developed brand identity, including logo and letterhead, and guidelines for use
• Planned, developed, and implemented both internal and external marketing strategies and communications
• Wrote press releases and connected with local media outlets on club events and stories
• Managed content on social media platforms aligning with specific goals and objectives

Washington, DC, US

• Strategized, coordinated and carried out more than 50 joint tactical air strikes, 520 air support missions, and 400 medical and casualty evacuations in support of Operation Iraqi Freedom
• Controlled more than 500 aircraft and drones in a combat environment
• Collaborated with multiple agencies in order to de-conflict more than 50,000 square miles of air traffic in the Al Anbar Province
• Managed aviation assets in support of combat operations during Operation Iraqi Freedom
• Advised senior agencies of the most effective use of aircraft, communication systems, evacuations, electronic warfare, and weapon implementation during combat operations
• Responsible for assuring 100% effectiveness of field radio networks during combat operations

Master Of Science - Ms, Media Management

Bachelor'S Degree, Public Relations & Advertising Management