Marketing Director
CurrentAs the Marketing Director, I serve as the pivotal liaison between Miles Partnership, our Agency of Record (AOR), and our organization. My role encompasses a broad range of responsibilities that contribute to the overall success of our marketing initiatives.Key Responsibilities:🤝 Strategic Partnerships: Act as the general liaison between our AOR and the organization, ensuring seamless communication and project execution.📊 Local Marketing: Maintain a keen eye for local marketing opportunities and execute targeted campaigns to maximize reach and ROI.💼 Invoice Management: Responsible for processing a majority of marketing invoices, ensuring budget adherence and financial efficiency.📢 Campaign Advisement: Provide comprehensive marketing advisement for our monetary partners during seasonal co-op campaigns.🎥 Media Placement: Support our sports, meetings, and visitor services departments with strategic media placements.🖥 Digital Experience Team Management: Serve as the direct supervisor to the Digital Content Manager, Digital Content Creative Specialist, and Graphic Designer. Lead the team in executing digital strategies, content creation, and graphic design, ensuring alignment with organizational goals.Ongoing Initiatives:📈 Co-op Marketing Program: Seasonal or biannual co-op marketing campaigns to boost brand visibility and engagement.🛠 Workforce Development: Leading specific campaigns to address workforce needs in the tourism sector.📹 Video Marketing: Spearheading video marketing initiatives, including work on the annual tourism summit and monthly CHA Spotlights.