- Conceptualize and curate immersive destination concert experiences, bothdomestically and internationally, encompassing concert venues and resort properties.- Curate and manage event experiences around existing Live Nation properties including festivalproperties and touring artists- Skillfully negotiate artist performance fees and project deliverables, ensuring successful outcomes.- Develop and manage comprehensive event budgets, encompassing artist fees, production expenses,venue costs, accommodations, including hotel buy-outs, hospitality, staffing, while maintainingfinancial discipline.- Strategically price curated events to ensure profitability while being mindful of price sensitivity forclient target audience to ensure success for all stakeholders.

-Spearheaded negotiations across diverse branding opportunities with artist representatives, including live streams, corporate performances, brand partnership launch concerts, and content capture campaigns, driving brand awareness. Negotiations encompassed performance fees, brand deliverables, brand/product exclusivity duration, production needs, payment terms, and scheduling.-Executed successful branded events/campaigns on behalf of a wide range of clients, including financial institutions, food & beverage brands, technology companies, client loyalty programs, energy drinks, telecom providers, etc. to create impactful and memorable brand experiences to align with individual company objectives.-Orchestrated and curated a multi-genre, multi-stage boutique music festival, in Toronto managing a talent budget of $600K.-Served as a trusted local consultant for Rolling Loud Toronto, bridging the gap between the Rolling Loud Miami team and the local market.

- Negotiate and confirm live concerts across Western Canada in varying venue capacities (250 - 3,000+ capacity venues).- Utilize existing relationships across all major talent agencies and record labels to identify and develop live touring business for new, emerging and already established artists across all genres.- Analyze streaming and social media data to identify and project future touring opportunities/business for new and emerging talent.

- Represented a roster of diverse artists/talent in the live concert touring sector for North American representation- Strategically routed and negotiated terms for numerous multi-date international tours for both new and established artists with independent and major concert promoting companies- Curated special ‘one-off’ events and brand campaigns alongside clothing, energy drink, lifestyle, footwear, vehicle, mobile phone companies, etc.- Facilitated both artist and brand contractual requests for said performances to ensure all brand asks were delivered in a timely manner and mutually agreeable between both brand and artist teams (incl. socials asks, approved imagery/bio, usage exclusivity, etc.)- Identified, vetted, pitched and signed new and emerging artists to the company- Assisted in introducing new artists/management teams to independent/major labels, blogs, performance rights organizations, radio stations, etc for future business opportunities- Strategically worked alongside record label representatives, artist managers and publicists, promoters, radio stations, marketers to ensure successful tour announcements- Analyzed backend streaming data/trends to identify strongest markets to visit on tour, potential festivals targets as well as secondary and tertiary markets to develop new/future business

- Developed a department-wide system to compile and submit artists, based on availability, pricing, genre to festival buyers (incl. Bonnaroo, Lollapalooza, Coachella, etc.)- Created individual artist pitches including market specific information as well as release information, press and streaming data to expand on initial submission- Identify and vetted new and emerging talent, both foreign and domestic, to potentially sign to the company for live representation.- Orchestrated weekly meetings across all UTA North American offices to identify new and existing festivals throughout North America, their scope and talent/booking objectives

- Orchestrated national and international concert tour announcements (incl. Canada, USA, Australia, Asia)- Collected, reviewed and approved marketing proposals and discussed timeline strategies with local concert promoters alongside Artist management teams.- Communicated between radio programmers and concert promoters to identify and facilitate local radio presents proposals on a per market basis- Identified domestic emerging artists to sign to the agency (A&R)- Assisted in routing live concert tours- Drafted and issued live performance agreements- Facilitated international Artist’s immigration needs prior to entering Canada

- Oversaw marketing, programing, and music departments- Developed extensive business plan- Communicated with external entertainment companies and publicists- Handled incoming inquiries on sponsorship provide information and quotes