Privileged to lead the industry's best group of product marketers who have a passion for positioning, messaging, product launch, sales alignment, field marketing, tech marketing, and content development. We enable our customers, partners, and industry through collateral development, training, launch planning, competitive, AR/PR, and more. Our PMM marketing group proves how AWS maps directly to customer business and tech challenges. Millions of customers use AWS storage services to transform their business, increase agility, reduce costs, and accelerate innovation, and our team helps accelerate their adoption by positioning a broad portfolio of storage solutions with deep functionality for storing, accessing, protecting, and analyzing data.We do this by:* Driving the overall storage product marketing vision and execution by partnering closely with the Product Management, Engineering, and Sales teams to create a comprehensive strategy and global marketing plan.* Developing messaging and marketing initiatives that align with the different types of customers for our cloud storage products and solutions (e.g., developers, CIOs, open source communities).* Build thought leadership, content, and tools for marketing campaigns and web.* Develop the narrative for key industry moments such as re:Invent, re:Inforce, AWS Summits, and 3P events.

Lead marketing for Amazon S3 - the cloud storage service that launched cloud computing 15 years ago. Deliver results for growth marketing to drive new adoptions, expand active users, and convert free-tier customers to paid customers. Grow the existing 2+ million customers to increase engagement and adoption of features to help them get more out of their data. Lead messaging, field enablement, events, digital marketing, and product launches.

Own all aspects of product marketing for Amazon S3. Including messaging, launches, content, campaigns, and overall marketing strategy and inclusion in storage and global cloud solutions.

Lead product marketing for Amazon S3, the first and largest cloud storage service. Manage a team of talented product marketing managers to drive adoption of new customers and to increase the engagement of existing customers for AWS object storage. Develop strategic marketing plans, overall messaging, product launches from ideation to launch to growth stage, own the digital marketing campaign strategy and execution, and thought leadership programs.Closely partner with product management to distill complex technologies into clear customer-focused messaging that communicates the AWS benefits and differentiation. Work with business development and sales teams to ensure they are leveraged to drive demand for Amazon S3. Responsible for defining messaging, executing product launches, cultivating thought leadership, feeding campaigns, and collaborating across business units to amplify the S3 value propositions.Somethings that we do, and more:• Define and validate the messaging and positioning for products and solutions, socialize them across stakeholders, and leverage them to build a core set of marketing materials• Plan and manage minor and major product launches to ensure all content and communication is delivered and on message• Create external-facing content (slide decks, blogs, papers, videos, etc…) aligned to customer challenges, sales needs, and competitive threats• Regularly engage with industry analysts to keep them up to date on our product and solutions, test product messaging and positioning, and solicit and incorporate feedback from their view of the market• Create and ensure the successful execution of the go-to-market strategy cross-functionally working collaboratively with PR, AR, sales enablement, training, demand gen, campaigns, field marketing, etc.• Use market insight and customer data to drive product requirements and collaborate on product definitions and positioning

Thought leadership programs for Dell focused on Digital Transformation. Supports key business priorities and their marketing programs by creating flagship research conducted multiple times a year, to position Dell as top of mind with key audiences by syndicating these relevant stories into the marketplace across paid, owned and earned platforms.

Manage Dell EMC's strategic alliances with Cisco and Pivotal to develop and deliver solutions that provide significant value to both partners and our joint customers. Specific responsibilities include joint solution development, sales enablement, development of channel programs, and engineering alignment and integration. Additionally, work with each alliances account teams to help drive joint field engagement at major customers globally.

Alliances marketing manager for EMC's strategic alliances with VMware, Cisco, and VCE. Build and drive strategic alliance marketing plans, partner education, training, sales enablement, and joint field and channel marketing programsDevelop and implement strategic marketing policies and objectives for VMware, VCE and Cisco Alliances. Evaluate and adjust strategies to respond to changing and/or competitive markets. Identify and maintain relationships with product partners across EMC functional organizations and third party vendors.Key Responsibilities- Assist in planning and implementation of launches, core positioning, and messaging, sales training and marketing programs for assigned offers.- Participate in product business planning, forecasts, margins, overall business plan, pricing and business reviews with the partner.- Responsible for key Alliance messages, marketing plans, press plans and social media planning as well as inter-company executive marketing meetings.

Services Product Marketing Manager: Responsible for successfully driving EMC's cloud and virtualization services into the marketplace by creating go-to-market strategies to successfully launch new Cloud Services to customers, partners and key stakeholders in the EMC sales organization. This is done by developing messaging for target audiences, implementing go-to-market plans, and creating marketing materials (datasheets, solution briefs, presentations, sales tools, web copy, press materials). I also use a number of outlets in order to evangelize EMC Cloud Services in the marketplace including micro sites, EMC.com, integration into EMC corporate and regional sales campaigns, social media, field events, PR, industry events, and customer case studies. Key Responsibilities:- Create go-to-market strategies and comprehensive marketing plans to successfully launch new services and solutions into the cloud and virtualization market and lead successful execution of these plans across functional teams.- Develop positioning and messaging that resonates with customers, partners and, relating services capabilities in terms that they understand, care about, and are willing to pay for or resell.- Create the core marketing content and sales tools needed to reach our partners and customers with a consistent and relevant message.- Acquire deep customer knowledge through market research, segmentation analysis and 1:1 customer interview in order to provide competitive analysis, and to define and communicate key EMC advantages.- Develop service offering messaging in alignment with overall EMC corporate and Technical Services/PSO messaging.- Drive all marketing communications activities on EMC web assets, work with EMC PR and Analyst teams, as needed, design and launch direct selling promotions to assist sales and our partners when prospecting, or selling services- Track and report on all Services marketing activities.- Member of EMC's Marketing Leadership Development.

Responsibilities included creating and managing integrated, marketing programs for the purpose of promoting Red Hat's Professional Services (Training, Certification, Consulting).Drove alignment and consistency of global branding, marketing messaging and services positioning statements.Developed global integrated marketing programs for Red Hat Services (Training, Certification, Consulting) including branding, messaging, web presence, field sales tools, and demand generation campaigns.Coordinated the worldwide roll-out of Red Hat's virtualization and Cloud services offerings (Training and Consulting).Designed the tools and reporting mechanisms for marketing and communications metrics, as well as managed and tracked the marketing budget.Managed the division's eNewsletter to promote current initiatives, collect feedback, and grow our training customer base.Lead demand generation campaigns to increase services revenue and recognition.

Red Hat Global Customer Reference Program. Red Hat is the premier Linux and open source provider. We serve global enterprises through technology and services made possible by the open source model. The customer reference program works with customers to help spread the word about open source. We provide an organized method for Red Hat customers to share their successful deployments publicly. We create and leverage a variety of vehicles including case studies, customer videos, press releases, direct mail, speaking opportunities, and awards to promote open source solutions, build brand awareness, and help generate new sales.

Responsibilities included building and maintaining strong relationships with Fortune 500 clients. Delivered public relations strategies that embraced the client’s strategy and positioning. Effectively managed projects by setting priorities, delegating responsibilities, and maintaining deadlines. Engaged in program development and financial management. Maintained excellent client relationships and delivered results; developed high quality written materials, including press releases, speaking abstracts, and case studies.

Responsibilities included building and maintaining strong relationships with Fortune 500 clients. Delivered public relations strategies that embraced the client’s strategy and positioning.Effectively managed projects by setting priorities, delegating responsibilities, and maintaining deadlines. Engaged in program development and financial management. Maintained excellent client relationships and delivered results; developed high quality written materials, including press releases, speaking abstracts, and case studies.

Accelerated Management Trainee Program + Assistant Sales ManagerThrough the accelerated training program, I developed an understanding of Consumer Lending’s role within HSBC, its strategic and operating plans, policies and procedures and financial and technical systems. Responsible for selling secured and unsecured loans, including first mortgages, personal loans, auto loans, and insurance products.Analyzed clients’ financial backgrounds and developed various financial strategies to provide clients with sound loan options.Established new clients via targeted cold calling and networking.Ranked in top 10% in divisional customer sales (approximately 1,200 employees)Served as Assistant Branch Manager and Office Trainer for a $20 million dollar office

Effectively managed projects by setting priorities, delegating responsibilities, and maintaining deadlines. Engaged in program development and financial management.