SpotlightIQ is not just a venture but the culmination of 15 years of dedicated expertise in the programmatic media space. It's a product of a deep-rooted passion for Connected TV (CTV) advertising, a keen observation of what works and what doesn't in the agency world, and a strong desire to foster true partnerships with brands.Old-school television advertising was the world of Coca-Cola, beer brands, the airlines, and, of course, Madison Avenue. But the internet changed all of that. As an early champion of programmatic advertising, I got to shepherd it in at Progressive Insurance. Since those early days, I have been a big proponent of harnessing the power of programmatic platforms, data, creative, and AI to democratize access and bring performance to brands of all sizes.SpotlightIQ offers a unique approach to CTV. Through the power of first-party data, custom bidding algorithms, and curated inventory, we bring performance to a premium advertising channel. We then extend that audience or reach them again with additional video messaging through other internet-connected devices. Expect us to go beyond "What Happened?" and instead answer the question, "Why is this Happening?"Where I Am From 🌎:- My roots are primarily Irish 🇮🇪 and Scottish 🏴󠁧󠁢󠁳󠁣󠁴󠁿- Cleveland OH, Born & Raised- Spent time in Detroit and San DiegoMy Family ❤️:- Husband to an amazing wife and father of two children who never cease to amaze me- Two younger brothers and one younger sister- Parents still live in our childhood homeMy Passions ⏳:- Entrepreneurship (Thanks, Dad and Uncle Tim)- The entire streaming video ecosystem (OLV/OTT/OLV)- Guitars & Amps (dreams for more, but currently rocking a PRS SE Custom 24 & Fender Mustang LT25)- Science Fiction (favorite books - Allen Steele's Coyote Universe)I believe things happen for a reason. When I coach anyone new to the workforce, I tell them the same thing: Spend time growing your network. And I don't mean glad-handing. Get to know your coworkers, partners, vendors, and people working at competitors or other industries. You never know where your next opportunity will come from.