Copywriter & Contributing Energy & Industrials Analyst/Editor
Alexandria, Virginia, Us
-Created timely advertorial campaigns for Motley Fool Special Reports and subscriptions to Stock Advisor newsletter.-Personally took 12 advertorial campaigns from concept to publication. -Personally created 12 different advertorial campaigns that produced over 500 sale equivalents (SE’s). -Generated over $550,000 in sales equivalents (SE’s) for the Motley Fool from February 2017 through December 2017. -Advertising copy I created yielded an average e-commerce conversion rate 20% above company-wide average. -Regularly worked with marketing department to brainstorm new, innovative marketing concepts. -Averaged two advertorials per week in addition to regular editorial duties. -Editorial tasks included generating, editing, and contributing to content featured on the Motley Fool's Fool.com homepage (5 million+ unique monthly visits). -Personally edited and published over 100 articles per month. -Key team member of Fool.com's New Content Creation SEO initiative teams. -Host and contributor to the Energy, Materials & Industrials edition of The Motley Fool's Industry Focus podcast, of which I have been a part of over 100 podcast episodes throughout my career.