As the Director of Marketing at the esteemed Heard Museum, I drive transformative storytelling that resonates globally. Steering a talented team, we've elevated museum attendance YoY by 24%, amplified online engagement by 3000% (not a typo), and positioned the Heard Museum as a beacon of cultural celebration.Join me on this exhilarating journey of cultural celebration and impact! Let's connect and explore opportunities at the intersection of creativity, marketing, and cultural legacy.Key Highlights• Strategic Vision: Engineered and executed dynamic marketing strategies, redefining the museum's narrative and fostering a 24% surge in visitors.• Brand Excellence: Orchestrated a successful new website build & launch, propelling the Heard Museum into modernity while preserving its cultural authenticity.• Innovative Catalyst: Pioneered groundbreaking marketing initiatives, leveraging digital platforms and forging partnerships to broaden audience appeal.

Creating advertising & marketing campaigns• CPLC - LatinoLoud.org• Phx New Times - collaborations TBA

Create, lead and execute a holistic marketing strategy that engages and grows our audience and ultimately drive leads and conversions for both the B2B & B2C sides of our business. I take ownership and lead all aspects of our marketing strategy, elevating and inspiring our brand strategy & awareness, social & digital marketing, and internal creative teams. Including developing new B2B website, content marketing, Best of Phoenix®, Community Events, Brand Sponsorships, and much more.

Develop and implement new business strategies by applying competitive research, e-commerce analysis, branding, and integrated marketing actions. Responsible for $2-$3 million in yearly advertising budget across all media channels.Top responsibilities & skills:• Leadership/Team Building • Product Marketing Strategy• Creative Strategies • Community Programs • SEO/Media Strategy• Brand Management • Agency Management • Project Management

The creative and tactical B2B marketing with this incredible Ticketing Solutions company is remarkably like being a conductor for the symphony. There are many different sections of instruments (content, web, PR, email, advertising, design, trade show, SEO, etc.) all trying to work together to play the same music (company vision and goals), and we are always managing people, timing, speed, results, with a balance of delicacy, and expectations. As Maestro of Marketing, nothing is more satisfying than hearing the audience engage with our work, to discover and spotlight our strengths, to separate us from the endless noise of competition, and to analyze which instruments to play louder or softer to get the necessary responses --strengthening instant connection (sales), growing future interest (leads), and commitment (loyalty).

Successfully built and managed marketing department to create, coordinate, and implement innovative marketing plans, and public relations strategies for Mesa Arts Center. Managed $1 million budget through execution of principles and emerging practices of digital, content, branding, advertising, event/promotions, direct/email, sponsorship, and loyalty/acquisition techniques and strategies.A few highlights:‣ Starting from day-one, analyzed ROI, and created strategies and creative solutions to turn-around challenges in three identified areas of need: branding, advertising, and online sales. Resulting in exceeding revenue +10% each year, & increasing visitation by +70% since 2010.‣ Improved social marketing +350% in 2 years with new content marketing strategies, community response, creative design, reputation monitoring, & cultural social engagement.‣ Increased opt-in email subscribers +200% in 3 years, by completely revising campaigns with personal engagement/storytelling, responsive design, and increased benefit/incentive content.Mesa Arts Center’s various products and services include Shows & Concerts, Membership & Development, Outreach & Education, Festival & Events, Museums, Facilities, Retail, and more.

Developed and implemented fully integrated multi-channel marketing and promotional campaigns that built awareness, and drove desired results.Oversaw and tracked both departmental and campaign budgets to ensure all initiatives were within approved parameters. Annual budgets were in excess of $1 million.