Sean Carlson Email & Phone Number

Portland, Or, Us

Portland, Or, Us

Successfully drove double digit sales growth within the club channel by implementing targeted strategies aligned with retailer priorities and consumer demand. Built and maintained strategic partnerships with key regions, expanding brand presence in highly competitive club environments. • Increased sales by 190% to $29MM, through multiple new incremental sales opportunities worth +$17MM• Led cross functional departments to develop and execute 3 Costco MVM Programs in 2023, starting from zero in 2020. These programs, worth about $15MM, created additional distribution in +400 new warehouse locations across new markets for several weeks. • Coordinated the development of 6 new Club items to expand incremental selling opportunities, optimizing innovation through pack size, flavors, packaging type and retailer region performance. • Managed a $6MM spend budget with zero overspends, utilizing monthly KPI reports, audits and accurate program spend forecasting with finance team

San Leandro, Ca, Us

Accelerated growth rates across all Amazon platforms including .com, fresh, pantry and Prime Now, ensuring a strong Ghirardelli presence and boosting sales growth. Led platform expansion through new paid search programs, optimizing search engine targeting and analyzing data metrics for improved traffic and conversion results. • Increased sales growth to 148% vs. previous year through core business expansion, digital product page optimization, creation of the Ghirardelli brand store, and development of custom A+ item content• Negotiated national distribution of two items, into Amazon GO stores, along with participation in new marketing programs supporting their launch. • Facilitated the creation and launch of a Christmas seasonal program across multiple departments, achieving sales commitments +40% vs. previous year. Through the development of three exclusive Amazon power items, eliminating price matching, improving profitability and securing new incremental marketing support programs.

St. Louis, Mo, Us

Led the development of the one plan engagement with Amazon to maximize internal resources, collaborating across departments to activate alpha opportunities through Dash, Alexa and Amazon fresh.• Managed the one plan execution, driving over $200MM in growth over 5 years through platform expansion, creation of power items, search and content optimization, and incremental new marketing programs • Owned the relationship with our SVS Amazon contact, establishing aligned metrics, conducting weekly reviews and updates on a joint call, and providing monthly KPI progress reports. • Coordinated efforts across operations and brand teams to develop +12 ecommerce-specific items and packaging, enhancing efficiencies in the e-commerce channel, and reducing shipping costs and compliance fees by 2%.• Partnered with third party analytics company to delve into category trends, determining actions needed to stay on point with search and digital page content.

St. Louis, Mo, Us

Drove detailed business plans with WinCo and BiMart, achieving accelerated sales growth of $3.5MM year growth, while expanding and strengthening relationships through new yearly senior leadership engagement meetings. • Implemented category shelf best practices, generating +1,100 new points of distribution, contributing to a +1.5% share increase year-over-year. • Collaborated on a full-year rotating monthly secondary display program with both accounts, driving significant $3.5MM sales growth year-over-year.

St. Louis, Mo, Us

Aligned business around strategic brands that resonated with Safeway consumers. Leveraged multi-functional roles and data points to expand aisle into secondary location for improved pet aisle awareness and conversion.- Spearheaded cross team summit.- Initiated Safeway EDLC – simplified pricing.- Setup brand visits to develop co-projects for future business results.- Directed aggressive promotional price points resulting in substantial volume and sales growth.

St. Louis, Mo, Us

Eliminated trade fund deficits, turning negative account around and negotiated programs to drive sales.-Conceptualized annual fundraising program for SPCA; promoted campaign to take picture with Santa.-Trained and mentored team members on benefits of using financial tools, new item launches best practices, and strategies for increasing points of distribution.

St. Louis, Mo, Us

Walnut Creek, California, Us