Leads the creative vision for product design, branding, and digital marketing on projects for brands including: Benchmark Independent Consulting, RockBridge Property Management, and Sutton Park Real Estate.

Led the design overhaul of the website and core product, including maturing the UI design, creating core components based on client requests and new data integrations, and establishing core UX functions in the platform.

Joined the XR Insights team in Reality Labs to work across existing VR, AR, and MR experiences.Improved user experience for device localization by designing a more intuitive user experience.Enhanced third-party developer capabilities by designing XR Simulator, allowing developers to build and test their virtual experiences without a headset.Designed new features and system components for internal VR training tools.Ideated user experience use cases during a product exploration for an AI-powered hearable device.Led the UI/UX for the internal Codec Avatar research & development platform used for testing and debugging generative 3D models.

Consulted the Vizit business development team on design strategies, digital marketing optimization, and creative best practices to enhance user journey, improve user engagement, and advertising ROI.

As the second product designers brought on to the team, I had a direct role in shaping the core design language and structure for the RECUR platform. Additionally expanding and adapting the platform for specific brands to offer their users a more bespoke experience.I also served as lead product designer for the Challenges feature component, which functions as the gaming component across these experiences.

Role expanded to take on new ad product development, in addition to cross-functional product design; coordinating with various stakeholders on product strategy and innovation.Design responsibilities range from interactive ad and content experiences to web-based platforms and mobile app design.

Promoted to the Ad Studio’s Strategy and Creative Design Lead, after less than a year for exceptional organizational skills, the ability to drive visually impactful solutions, and increasing global KPI benchmarks, helping propel the studio to an average of $5MM in revenue per year.Led design programs from both a strategic and execution lens while managing the creative process from initial exploration and developing concepts through final design deliverables.Provided direction, mentorship, and guidance and managed the workloads and output for a growing and diverse team of 5 designers, in various timezones, and defined best practices for the design team.Coordinated with internal stakeholders and clients in ensuring the delivery of numerous projects, facilitating project needs, requirements, and timelines.

Oversaw all custom display ad experiences across VICE’s owned and operated websites, created VICE Media Group’s Ad Studio, an in-house interactive ad design team, and spearheaded digital storytelling across all customer touchpoints; ensuring brand and message consistency throughout the consumer experience.Proactively developed processes and efficiencies for seamless creation of custom ad experiences, which resulted in driving over $7MM in revenue since 2018, improved cross-team collaboration and project outcomes.Provided weekly creative insights reports to the media strategy team on live and completed campaigns and recommended optimizations, A/B testing, or asset overhaul based on performance, as well as campaign post-mortem findings.

Planned and produced digital and print executions for a variety of clients across multiple industries including: AC/Pro, BiC, Flexion, Mercedes-Benz, Teva Pharmaceuticals, and White Castle.Designed the chosen concept and executed the 2019 brand creative campaign for Mercedes-Benz.

Wireframed and designed a suite of websites for Bayer’s Essure Mirena, Kyleena, and SkylaIUD products which were the main educational resource for both consumers and healthcareprofessionals.Designed and developed rich media assets for brands such as on Entresto, Cervadil and Stelara.

As CDO, I developed the logo and brand identity for GoBe, in addition to the app's overall look and feel. I'm continually working to improve upon the product through refinements in design and oversee the various design extensions of the GoBe brand.

Art director on brands that include: Afrezza, All Free Clear, Dupilumab, Tecfidera, Tysabri, and Wyeth Nutrition.

Concept and develop executions for various professional healthcare and pharmaceutical brands such as, Acuvue, AstraZeneca, Band-Aid, Johnson & Johnson, and Listerine. Produced work includes, banner ads, direct mail postcards, email newsletters, internal presentations, iPad app designs, print ads, and user interface designs.

As a member of the Social Spaces, my responsibilities include art directing social creative, monitoring conversations in these spaces, and ideating on potential executions leveraging creative opportunities for The Lincoln Motor Company.

Worked with MBUSA's internal agency, Torque Creative, in concepting and designing various digital activations and print collateral materials, including catalogs, display pieces, email newsletter templates, iPad apps, print ads, direct mail postcards, vehicle wraps, webpages and web banners.Projects:The new 2014 Sprinter

Building upon my role as art direction supervisor, my management of the creative branch has me critique and approve all creative work produced through AdLab. In addition I helped creatives in achieving goals set by account executives ensuring the creative met the client’s needs.

Utilized Crimson Hexagon’s proprietary social analytics platform to determine sentiment nuance and other digital analyses for clients in consumer packaged goods, electronics, telecommunications, finance, healthcare, and travel.