Sean Phinney Email & Phone Number

United States

Sydney, NSW, AU

• Led launch strategy and built marketing team for launching the ClutchBet Sportsbook in Iowa, Colorado, and Louisiana.
• Defined budgets, implemented a hyper-local brand approach and drove execution of performance marketing, retention, social media and SEO.
• Achieved >1% market share within 6-months and exceeded established KPI targets.

Louisville, KY, US

• Defined and implemented team expansion plans from 12 to 45 worldwide, established dedicated functions for SEO, Editorial, Creative Services, Brand, Social Media and Performance Acquisition
• Drove consistent YoY handle growth for Horse Racing and the led launched of the TwinSpires Sportsbook and Casino in 7 states.
• Led the rebranding of TwinSpires from a Horse Racing platform to a multi-vertical Operator that included sportsbook and casino
• Delivered annual record acquisition, conversion and handle for TwinSpires Racing each year.

Douglas, Douglas, IM

• Led Performance Marketing for Jackpot Poker, grew player acquisition by more than 300% over 12 months.
• Promoted to Marketing Director of real money gaming - PokerStars, BetStars and PokerStars Casino - managing a team of 50 and annual budget of+$100M.
• Drove implementation of multi-touch attribution modeling and optimized the media mix across key acquisition & brand channels including Paid/Earned Social, PPC, Display, ASO/ASA, Affiliates, and SEO, resulting in an 8%.

• Raised $12M in VC funding, launched 8 free-to-play mobile games, and scaled team to 40 employees
• Led Marketing & Operations, including Performance Marketing, Retention, BI, MarTech, and Customer Support teams
• Directly drove our paid acquisition strategy, user LTV models and ROAS models
• Two (2) titles, Pocket Potions and Candy Shop, each ranked in the top 5 of all games on iOS
• Led M&A and integration of the Blu Trumpet advertising network, repurposing its primary function as an internal user acquisition channel for Breaktime mobile games
• Sold Breaktime Studios to the Stage Fund in 2014

GB

• Part of executive team responsible for developing Sega of Japan mobile gaming strategy in the US
• Led Breaktime Studios as COO, one of Sega's key investments

Burbank, CA, US

• Initial role with Playdom (VP, Business Development, acquired by Walt Disney Interactive in 2010)
• Managed team responsible for executing M&A strategy, identifying targets and negotiating terms
• Closed commercial deals driving more than $40M in new revenue over 24 months
• Created/managed advertising team responsible for driving new game revenue streams through brand advertisements
• Negotiated with major entertainment brands to secure/sell game IP (e.g. NBA, ESPN, NBC Universal)

Kansas City, MO, US

• Managed $5M annual budget and five (5) employees to drive game development and the execution of distribution strategies
• Leveraged intern IP to negotiate development agreements across all major platforms including, online, console and mobile
• Led distribution agreements of core casual games with RealArcade, Oberon Media, USA Today, and WildTangent

Seattle, WA, US

• Initially worked in product management for the RealOne Player, conducting focus groups and surveys as tools to influence new product features/enhancements
• Promoted to Director of Product to lead Online and PC OEM distribution of key software products, including the RealOne Player and RealArcade
• Negotiated and closed deals with major PC OEMs, including Dell, Samsung, HP and Toshiba, to pre- install Real software on new laptops
• Sourced and executed commercial deals with high volume online sites to distribute the RealArcade
• The RealArcade was the #1 provider of casual games throughout my tenure at RealNetworks

Bellevue, Washington, US

• Initial role, Product Manager with G2Net, acquired by Infospace in 2000.
• Led a team of Product Managers driving product strategy for the business-to-business merchant group
• Evaluated all merchant businesses from a competitive perspective to establish priority of resources
• Owned product roadmap and development resourcing
• Worked closely with business development to drive go-to-market strategies