Known as a truck and off-road expert due to a career emphasis on the truck and off-road side of the automotive industry, my career as an automotive journalist has taken me from the Bush in Africa to the racecourse on the Baja Peninsula and has afforded me the opportunity to work closely with OEMs on upcoming products years before their public launch dates. I have worked hard to build life-long business relationships and friendships within the industry and I can seamlessly transition between the OE and aftermarket sides of automotive.In January 2023 I went out on my own and formed Use For Adventure Inc., a media, marketing, consulting, and adventure company catering to businesses that need help with content creation, go-to-market strategies, product development, and even bespoke off-highway adventures. My client list includes both OEs and automotive aftermarket companies.I’m also the owner, co-host, and co-creator of the Truck Show Podcast with Lightning & Holman. The Truck Show Podcast is a passion project of mine that was originally launched to engage, in a new way, enthusiasts with Motor Trend Group’s truck content and to study the adoption of new media platforms and revenue streams. The Truck Show Podcast quickly became the #1 general interest truck enthusiast podcast on Apple Podcasts and I took over ownership from Motor Trend Group in January 2023.Lastly, I am a minority partner in OVR magazine (License Plate Media LLC), the hottest vehicular-based adventure and outdoor magazine to launch in recent memory. OVR stands for Outdoor Vehicle Recreation and mixes the lifestyle of wheel-based adventure with traditional automotive enthusiast media.