At Mach Apparel, we’re dedicated to revolutionizing triathlon with high-performance apparel designed for athletes who push boundaries and break barriers. Founded with a passion for endurance sports, Mach blends cutting-edge technology with innovative design to create gear that meets the demands of every triathlete.Our commitment to quality and performance is matched only by our dedication to the community. We believe in empowering athletes at all levels to achieve their personal best. Whether you’re training for your first race or you’re a seasoned pro, Mach Apparel is here to support your journey with gear that’s built to last.Join us as we continue to innovate, inspire, and elevate the triathlon experience.

As the Vice President of Marketing at Dechoker, I spearheaded the strategic direction and execution of comprehensive marketing initiatives for a pioneering medical device company specializing in life-saving airway clearance solutions. My role encompassed a range of responsibilities designed to enhance brand visibility, drive market adoption, and support the company's growth objectives.Key Responsibilities & Achievements:Strategic Leadership: Developed and implemented innovative marketing strategies that significantly increased brand awareness and market penetration within the medical device industry.Campaign Management: Led multi-channel marketing campaigns, including digital marketing, content creation, and event management, resulting in a substantial increase in lead generation and customer engagement.Brand Development: Oversaw the evolution of Dechoker’s brand identity, ensuring a cohesive and compelling message across all platforms. Enhanced the brand's position as a leader in airway clearance solutions.Market Analysis: Conducted in-depth market research and competitive analysis to identify growth opportunities and refine marketing strategies. Utilized data-driven insights to drive decision-making and optimize campaign performance.Team Leadership: Managed a high-performing marketing team, fostering a collaborative environment that encouraged creativity and excellence. Provided mentorship and support to drive team success and achieve marketing goals.Partnerships & Collaboration: Established strategic partnerships with healthcare professionals and organizations to expand Dechoker’s reach and influence within the medical community.My tenure at Dechoker was marked by a commitment to advancing life-saving solutions and achieving impactful results through strategic marketing and leadership.

Headquartered in NC and created with the intent on eradicating choking deaths, Dechoker LLC is striving to bring choking death awareness and prevention throughout the country and the world. Breathing is Mandatory™ is not just our motto, it is our vision.

As the founder of Vice Global, a marketing consulting firm specializing in e-commerce and manufacturing for early-stage start-ups, I provided expert guidance and strategic support to emerging businesses seeking to establish and grow their brands. My firm was dedicated to helping start-ups navigate the complexities of marketing and positioning in competitive markets.Key Responsibilities & Achievements:Strategic Consulting: Delivered tailored marketing strategies for e-commerce and manufacturing start-ups, focusing on brand development, market entry, and customer acquisition.Campaign Development: Designed and executed comprehensive marketing campaigns that drove brand awareness, increased online visibility, and boosted sales performance for clients.Market Research & Analysis: Conducted detailed market research and competitive analysis to identify opportunities and provide actionable insights, helping clients make informed business decisions.Client Relations: Built and maintained strong relationships with clients, offering personalized support and guidance to achieve their business objectives and enhance their market presence.Business Growth: Played a pivotal role in the successful launch and growth of multiple start-ups, contributing to their market success and establishing a solid foundation for future expansion.My role at Vice Global was driven by a passion for helping start-ups succeed and a commitment to delivering impactful marketing solutions tailored to the unique needs of early-stage businesses.