Enabled and enhanced sales planning, operations, and forecasting - across 10 states in the northeast US, partnering with the BUSVP and regional field sales team - to directly impact sales in excess of 48M cases and $895M in annual gross revenue through 75,000+ on- and off-premise retail outlets.

Promoted and relocated to manage and direct 2 wholesalers in the New York City area to drive sales in excess of 2M cases and $36M in annual gross revenue through 3,000+ on- and off-premise retail outlets.

Managed and directed 8 independent wholesalers across three states (Maine, New Hampshire and Vermont) to drive sales in excess of 1.3M cases and $23M in annual gross revenue through 7,000+ on- and off-premise retail outlets.

Developed and maintained selling relationships with 60 high-volume, key independent and regional chain accounts to drive sales greater than 250,000 cases in the Boston market. Executed local marketing strategies with several large restaurant groups and key on-premise accounts to drive sales during Red Sox and Bruins games, Fenway Park concerts, and more.

Supported Senior Business Analysts and utilized IBM Cognos, IRI Reporting, and Report Studio to create sales performance reports to District, Division, National Account and Regional Managers. Revised pricing and taxation on products in 5 geographic regions with the National Pricing Coordinator.

Collaborated with sales, brand development and account teams on financial transactions, merchandise requests. Increased promotional visibility and the frequency of product sampling events with suppliers including The Boston Beer Company, Diageo-Guinness, MillerCoors and Red Bull North America.

Wrote and published more than 25 stories for the MIX104, WODS, WZLX, and 98.5 The Sports Hub websites. Filmed and photographed 5 in-studio guest appearances and other radio station events.