Director, Deals/Mobile
New York, Ny, Us
Dow Jones Local Media Group operated community media businesses in eight different markets across the country, and was headquartered in New York.Director, Deals/MobileCreated new brand, Limelight Deals, by launching intensely local Groupon-like daily deals product in all LMG markets. Utilized email, social media, and event marketing to build opt-in database to directly connect consumers with merchants. Also led design of responsive Web apps for smart phones and tablets, and multi-platform native apps for slideshows and local coupons.Product Manager, Distributed MediaResponsible for product development and training for monetization of digital products, including implementation of metered paywalls.Director, Internet Audience DevelopmentLed 18-month Web redesign project for all LMG media. Developed and taught content-management training program, reinforcing strengths of Internet’s immediacy and interactivity. This program served as a catalyst for newsroom-wide involvement in new media products.