Manage client's cloud-based self-serve advertising platform with integrations to multiple business systems and partners. Executing rapid expansion of self-serve capabilities to enable transformation of call center operations that allows reassigning personnel to higher value sales targets.

Led consolidation of online self-serve advertising platforms into a next-generation product to serve the strategic needs of the merged Gannett and GateHouse newspapers and corporate operations. Project included expansion of sales categories and revenue opportunities.

Drive all stages of digital sales and marketing product development and translate the needs of users, advertisers and publishers into strategies and product plans.

Dow Jones Local Media Group operated community media businesses in eight different markets across the country, and was headquartered in New York.Director, Deals/MobileCreated new brand, Limelight Deals, by launching intensely local Groupon-like daily deals product in all LMG markets. Utilized email, social media, and event marketing to build opt-in database to directly connect consumers with merchants. Also led design of responsive Web apps for smart phones and tablets, and multi-platform native apps for slideshows and local coupons.Product Manager, Distributed MediaResponsible for product development and training for monetization of digital products, including implementation of metered paywalls.Director, Internet Audience DevelopmentLed 18-month Web redesign project for all LMG media. Developed and taught content-management training program, reinforcing strengths of Internet’s immediacy and interactivity. This program served as a catalyst for newsroom-wide involvement in new media products.

The Providence Journal is a daily newspaper serving the metropolitan area of Providence, RI, and is the largest newspaper in Rhode Island.Oversaw programming, production and design of newspaper and niche Web sites. Focused on product development and interacted with all departments to help set and achieve digital goals.

Developed one of the country’s first online-only news publications. Engineered cross-promotional and content-sharing partnership with local radio station. Wrote and edited stories; designed and programmed portions of the site; moderated user comments; sold banner ads; and managed staff and freelancers.

Obituary writer, police reporter, municipal reporter, and general assignment writer.