Sean Popen

Sean Popen Email and Phone Number

High-Performance Marketing Executive | Digital Marketing & eCommerce Strategist | Elevating Growth & Profitability through Data-Driven Strategies and Customer-Focused Solutions @ Site Impact
Sean Popen's Location
Miami-Fort Lauderdale Area, United States, United States
Sean Popen's Contact Details
About Sean Popen

High-performance marketing leader with a proven track record of driving growth for B2C, B2B Fortune 200 brands like VERIZON, LENOVO, and NETFLIX. Skilled in planning and executing end to end $200M+ integrated digital media campaigns to optimize customer acquisition and revenue. Adept at leveraging data to enhance full-funnel conversion and scale high-impact, ROI-driven eCommerce strategies.

Sean Popen's Current Company Details
Site Impact

Site Impact

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High-Performance Marketing Executive | Digital Marketing & eCommerce Strategist | Elevating Growth & Profitability through Data-Driven Strategies and Customer-Focused Solutions
Sean Popen Work Experience Details
  • Site Impact
    Vp Media Fulfillment
    Site Impact Oct 2024 - Present
    Coconut Creek, Florida, Us
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  • Schooley Mitchell
    Performance Consultant - Fortune 500 Companies
    Schooley Mitchell Jul 2023 - Oct 2024
    Stratford, On, Ca
    Schooley Mitchell provides performance-based expense reduction services, helping businesses cut costs in non-core areas to drive profitability and growth. Lead sales strategies, business development, and pipeline management, while leveraging an internal team for analysis, audits, and expense reduction.
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  • Kinesso
    Vp, Global Marketing (Outcome Navigator)
    Kinesso May 2022 - Jul 2023
    New York, Ny, Us
    Led the US division of Kinesso's (formerly Matterkind) Outcome-Based Marketing practice, called Outcome Navigator. Strategic leader of a diverse group of performance strategists, campaign managers, account managers, product development, and business development. The group's central mission was to ensure we build and provide outcome-based solutions that meet client demand and that evolve with the changing ecosystem. Led and supported the holistic orchestration of services, solutioning, media, messaging, partner development, delivery, measurement, and business development. In addition to leading the Outcome Based practice, also active in engagements across core clients and new business for multiple agency brands and external clients. Accomplishments & Successes+ Grew client portfolio from single to double digits in 12 months. + Substantial YoY growth (Billings +230%; Revenue +343%; profit +1500bps). + Created systematic process for prospecting, deal flow, contracting, account management, and optimization.+Developed and designed new lead generation solution and practice on track to generate 7x incremental revenue.+ Industry thought leadership - Published numerous OpEd articles across industry publications such as The Drum, AdExchanger, AdWeek.
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  • Off Lease Only
    Chief Marketing Officer
    Off Lease Only Dec 2020 - Feb 2022
    Palm Springs, Florida, Us
    Responsible for leading all marketing and digital-related activities and serving as both the strategic and the analytical backbone of the leadership team. Drive major decisions pertaining to marketing, digital, eCommerce, advertising, branding, video production, web development, social media, attribution, and analytical reporting. Play an integral part of the future strategic direction of the business, establishing short and long-term objectives, strategic direction, overall performance, geographic expansion, and growth.Accomplishments & SuccessesIn a challenging environment of chip shortages, retail shopper anxiety, inventory shortfalls, and inflated pre-owned auto prices, achieved the following YoY (2021 vs 2020): + Increased gross revenue +44%.+22% gross margin per unit sold+20% Units Sold+43% higher leads YoY (web/calls, store visits)+15% website/store traffic, at flat cost per unit sold. +Launched a new mobile-friendly website, with marketing automation, A/B testing, and advanced analytics. + Created first-ever customer personas, a new brand purpose that was evangelized across 5 stores, developed a new brand/corporate identity and name, and developed an all-new experience vision for in-store physical.+ Transformed the entire marketing function by establishing a new operating and management framework and streamlined traditional and digital marketing and communications channels with new in-depth analytics/attribution/insights. + Launched first-ever digital retail experience enabling customers to start their car purchase online. + In February 2022, achieved Dealer Rater National Used Car Dealer of the Year (National CSAT).
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  • Verizon
    Vp, Digital Marketing & Ecommerce
    Verizon Feb 2019 - Dec 2020
    Basking Ridge, Nj, Us
    Drove Verizon's Value Brand Portfolio (formerly TracFone Wireless) end-to-end digital strategy. Directly managed Digital Marketing & eCommerce for B2C and B2B. Maniacal focus on driving customer acquisition & retention across an omni-channel/blended experience throughout the entire customer lifecycle. Managed $200M+ digital media budget.Accomplishments & Successes+ In 4 years: -Significantly increased new customers and sales by +60%-Unit sales by +80%-Doubled Traffic-Delivered prepaid wireless category leading conversion rate of 3%-Achieved an all-time low cost per acquisition.+ Led and built team from the ground-up; created new functional team of 40+ subject matter experts leading all facets of digital marketing (media, content, creative, analytics), digital CX/UX (personalization, a/b testing, publishing), Product Management (features, functions, enhancements), and eCommerce (demand generation, etail marketing, merchandising, and operations) supporting an omnichannel experience (direct-to-consumer, etail/retail, and indirect/exclusive retail outlets). + Launched new platform ecosystem orchestrating data to drive higher web personalization and better media effectiveness (HCL Commerce, Adobe Experience Manager, Adobe Target, Adobe Dynamic Creative Optimization, Tealium CDP, Google Tag Manager, Pega NBA/NBO).
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  • Verizon
    Avp, Digital Marketing & Ecommerce
    Verizon Jul 2016 - Jan 2019
    Basking Ridge, Nj, Us
    Senior eCommerce and digital marketing leader responsible for all web experiences, eCommerce, and digital marketing across all brands (Net10, Tracfone, Simple Mobile, Page Plus, Straight Talk, Telcel, Total Wireless, Safelink).
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  • Office Depot
    Sr Director, Ecommerce Marketing
    Office Depot Jul 2014 - Jul 2016
    Boca Raton, Florida, Us
    Senior eCommerce marketing leader who developed strategic initiatives and led all activities related to digital/eCommerce marketing campaigns for Office Depot web properties (officedepot.com, business.officedepot.com) including Search (Paid, Natural, PLA), Data Feeds, Affiliate Marketing, Shopping Engines, and Display Advertising. Led a team who drives a cost-effective, profitable, and financially-sound program focused on key customer lifecycles that contributed to the success of both online and retail supporting campaigns such as Back to School, Holiday, Back to Business, new product introductions, proprietary brand expansion and other strategic company initiatives.Accomplishments & Successes+ In 4 months, led the business case and migration of Officemax.com to OfficeDepot.com/OfficeMax.com co-branded website across all digital marketing programs (Paid channels, SEO, etc.) generating +5% higher web visits.+ Developed a 3-year digital marketing strategy and roadmap to double traffic and sales. Includes launching new customer acquisition marketing ecosystem and launching a new end-to-end programmatic platform (DMP/CDP).+ Launched 60+ new SEO initiatives optimizing existing site, but also adding over 10,000 new targeted content articles across hundreds of categories. + Developed and launched a new vendor funding framework offered to Office Depot partner brands.
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  • Lenovo
    Director Of Global Digital Marketing
    Lenovo Nov 2010 - Jun 2014
    Morrisville, Nc, Us
    Marketing executive responsible for all cross-channel digital marketing, demand generation, customer acquisition & retention for Lenovo worldwide. Led a cross-functional “world-class” team of program managers who managed display advertising, search engine marketing, email marketing, social, affiliate marketing, marketplaces, and shopping engines to generate traffic and sales for Lenovo’s products for .com, etail, retail, and call center. Direct/dotted line reports across 20+ countries.Accomplishments & Successes+ In 2.5 years, through rigorous program management, segmentation, data mining, and optimization increased ROI by 6x for all digital campaigns worldwide. ROAS lifts for key campaigns of over 3000% YoY.+In April 2013, selected to lead Lenovo’s first Digital Center of Excellence, a global team to help countries achieve their revenue and profit objectives using industry best practices across strategy, campaign management, and execution.+ In less than two years, created and launched an advanced, multi-channel segmentation practice that has significantly increased conversion rates and ROI across eight countries, but also served as a blueprint for continued revenue and customer acquisition growth.+ Created a new worldwide traffic monetizing program, leveraging a 3rd party content and advertising provider, netting 100% profitable revenues to each country.
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  • Centurylink
    Director, Content And Portal Revenue Generation
    Centurylink Jan 2008 - Jun 2010
    Monroe, La, Us
    Product Development and Operations executive responsible for all portal strategy, marketing, and operations across CenturyLink’s online customer applications. Led a team consisting of managers, web developers, and analysts, within a highly-matrixed, cross-functional environment. Accomplishments & Successes+ Increased customer engagement (visits per visitor & page views per visit) for residential portal by over 100% through new onboarding programs, new cross-promotion/merchandising placements, a better mix of editorial content, more targeted display advertising, and better usability. Increase in engagement resulted in 50% lift in incremental revenues (average revenue per visitor & average revenue per visit).+ Direct online marketing acquisition and cross-sell strategy for residential value-added services. Testing and optimization resulted in 200% lifts in conversion rates, or 100% gains in incremental revenue.+ Led corporate initiative that offered value added services to CenturyLink local territories leveraging Web 2.0 principles, offering alternative method to monetize residential access lines. Led team that launched 4 customer-facing applications in 6 months; resulting in 100% new unique visitors to the portal in each market through database and geo-segmentation and personalization.+ Successfully sold strategy, secured financial investment and senior management buy-in to launch a new Interactive Services business unit in December 2008, based in Wake Forest, NC.
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  • Landmark Communications Inc.
    Vice President Of Marketing
    Landmark Communications Inc. Jun 2005 - Dec 2007
    Us
    Senior marketing executive for TotalVid Inc. (www.totalvid.com), the flagship video-on-demand business unit of Landmark Communications (Privately-held $1B+ media conglomerate). Responsible for online and offline marketing channel creation and management, brand management, message development, creative development, business development, public relations, pricing management, competitive analysis, product development, research, and analysis for customer acquisition, retention, and merchandising. Also, launched VideoWaza (www.videowaza.com), an online martial arts instructional site geared towards helping beginner martial artists learn martial arts online, on their own time, at their own pace.In December 2007, TotalVid was acquired by Zipidee.
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  • Time Warner (Aol)
    Senior Marketing Manager
    Time Warner (Aol) Jan 2002 - Jun 2005
    New York, Ny, Us
    Developed AOL’s first email marketing program for AOL Narrowband, Broadband, and Premium Services customer acquisition programs; Promoted to Marketing Manager for Digital Services and managed online marketing for AOL’s Entertainment and Advance Computing premium services, MusicNet, PC Backup, and AOL by Phone; Promoted again to Senior Marketing Manager for Netscape Internet Service and met and exceeded acquisition targets through various online marketing tactics.
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  • Netflix
    Email Marketing Manager
    Netflix Jun 2000 - Dec 2001
    Los Gatos, Ca, Us
    Managed all outbound customer email marketing communication for acquisition, retention, and customer service programs.
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  • Feld Entertainment
    Assistant Marketing Manager
    Feld Entertainment Jun 1996 - May 2000
    Palmetto, Fl, Us
    Managed the development and execution of an on-going acquisition program using direct mail, web, telemarketing, at-event direct promotions, and mass media to acquire new customers and generate incremental revenue for Ringling Bros. Circus and Disney On Ice properties.
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Sean Popen Skills

Digital Marketing Email Marketing Lead Generation Strategy Online Marketing Marketing Strategy E Commerce Digital Media Competitive Analysis Customer Acquisition Product Marketing Digital Strategy Management Business Development Sem Analytics Team Leadership Cross Functional Team Leadership Multi Channel Marketing Affiliate Marketing Seo Product Management Web Analytics Market Planning Crm Start Ups Customer Relationship Management Product Development Search Engine Marketing Search Engine Optimization

Sean Popen Education Details

  • La Salle University
    La Salle University
    Marketing
  • Marymount University
    Marymount University
    Business Management/Marketing

Frequently Asked Questions about Sean Popen

What company does Sean Popen work for?

Sean Popen works for Site Impact

What is Sean Popen's role at the current company?

Sean Popen's current role is High-Performance Marketing Executive | Digital Marketing & eCommerce Strategist | Elevating Growth & Profitability through Data-Driven Strategies and Customer-Focused Solutions.

What is Sean Popen's email address?

Sean Popen's email address is se****@****pen.com

What is Sean Popen's direct phone number?

Sean Popen's direct phone number is +191332*****

What schools did Sean Popen attend?

Sean Popen attended La Salle University, Marymount University.

What skills is Sean Popen known for?

Sean Popen has skills like Digital Marketing, Email Marketing, Lead Generation, Strategy, Online Marketing, Marketing Strategy, E Commerce, Digital Media, Competitive Analysis, Customer Acquisition, Product Marketing, Digital Strategy.

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