Sean Pou Email & Phone Number

Anaheim, California, United States

• Directed e-commerce ad strategy across multi-regional accounts exceeding $10M in annual budget,while scaling incremental revenue across multiple category industries (e.g. CPG, office supply, consumerelectronics, and more)• Introduced Streaming TV, Creative, and Programmatic solutions to drive brand visibility within Electronicscategory resulting in +1M weekly impressions.• Developed 6-8 quarterly media plans and sales forecasts, optimizing recommended budgets and scalingaccount growth by monitoring key KPIs including ad spend, unit sales growth, and organic sales.• Engineered a +34% YoY increase in organic sales across the Home Office Furniture category, whichexpanded reach to new qualified customers and reduced dependence on brand remarketing.• Drove a +21% rise in total sales and a +178% boost in branded searches YoY across the ConsumerElectronics category by leading key client initiatives that revitalized brand visibility.• Boosted brand engagement by +0.37% across Entertainment category through cross-collaboration with creative teams to revamp ad design, resulting in increased positive consumer response.• Mentored teams of specialists and account managers, promoting a culture of efficiency and growth.

Anaheim, California, United States

• Led client engagements, facilitating weekly calls, and delivering impactful strategic presentations and ad performance reports that nurtured long-term partnerships.• Leveraged customer data analytics to identify non-targeted audiences, as an opportunity to further scale reach across Office Supply category that led to a +88% increase in engagement and a -42% decrease in aCPCs YoY.• Researched and analyzed category performance based upon top-level KPI metrics to refine strategy and increase product relevance, resulting in a +29% lift in RoAS when targeting competitor market share.• Assist brands in developing Channel Marketing strategies through experimentation of A/B creative andbidding testing for both branded and awareness focus tactics.

Anaheim, California, United States

Anaheim, California, United States

Greater Los Angeles Area

Bachelor Of Arts - Ba, Comparative World Literature

French Language And Literature

Year-long study abroad through CSU International Programs at California State University Long Beach.