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With over 20 years of experience as a digital business leader, I have a proven track record of transforming and growing e-commerce, digital marketing, and digital retailing functions across multiple verticals and markets. I am most recently the Chief Digital Officer at Anastasia Beverly Hills, where I lead the worldwide Digital and Marketing business groups, and oversee the global strategy, operations, and performance of the company's digital platforms and marketing functions/channels.My core competencies include modernizing digital business structures, launching and scaling innovative digital products and services, leveraging consumer insights, and coaching and developing talent. Some of my achievements include relaunching digital and e-commerce business units with modernized tech stacks, growing direct-to-consumer digital flagships both domestically and internationally, and evolving or relaunching marketing groups to drive expertise across brand, product, and omnichannel marketing functions.
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Co-Founder, PresidentRes DigitalNew York, Ny, Us -
Chief Digital OfficerHairstory Apr 2024 - PresentNew York, Ny, Us -
Chief Digital OfficerAnastasia Beverly Hills Aug 2022 - Oct 2023Beverly Hills, Ca, UsExecutive leader of the worldwide Digital and Marketing business groups, transforming both functions from a US-centric operating model to globalized strategies, processes, and workflows. Relaunched the Ecommerce business unit with modernized tech stack, agency and vendor structure, and talent profiles, while expanding the DtC properties internationally. Modernized and relaunched Marketing group to drive expertise across Brand, Product, and Omnichannel Marketing functions. -
Vice President, EcommerceTommy Hilfiger May 2016 - Jul 2022Amsterdam, North Holland, NlLeadership and operational management of Tommy.com as both commercial platform and digital brand flagship, including strategic planning, business growth mapping, and sales operations. Relaunch of the full ecommerce operating group for North America, including talent development, organization restructure, and vendor and agency reevaluation. Co-lead of Global Digital Operating Committee. Launch of TommyNow as a groundbreaking ‘See Now, Buy Now’ commercial livestream for a premium fashion brand. Global commercial lead and consumer research co-lead for Tommy Hilfiger Adaptive, the first-ever mainstream fashion label designed with and for people with disabilities. Co-lead of the Consumer Insights practice for Tommy Hilfiger North America, including consumer research data sources, Insights generation model, and embedding insights into business operating model across all North America lines of business. -
Vice President, Digital Marketing & Ecommerce, Kiehl'S Since 1851L'Oréal Apr 2013 - May 2016Paris, FrCreate, plan, and manage strategy and performance improvement for full Kiehl’s US ebusinesses, including Kiehls.com, Retailer.com, and digital drive to brick & mortar businesses. Lead specialist teams across digital creative, merchandising, development, digital media, social media, project management, CRM operations, sales forecasting, and omni-channel strategy. Partner with global digital teams for both Kiehl’s and L’Oreal to scope, test and prove digital best practices for deployment to global markets. Launch and grow Kiehl’s Since 1851 Rewards loyalty program, online customer self-diagnostic tool, and fulfillment and customer services. Define and launch Omnichannel strategy for Kiehl’s US as pilot brand for L’Oreal USA. Scope and build systems enhancements to meet functional and financial goals, then customer-facing value proposition. -
Director, Ecommerce, L'Oreal Luxe DivisionL'Oréal Jun 2011 - Mar 2013Paris, FrDirect a team of digital specialists to drive division-wide optimization strategy and day-to-day execution for the Luxe portfolio of ecommerce sites, including Lancôme, Kiehl’s Since 1851, Giorgio Armani Beauty, Yves Saint Laurent Beaute. Managed ecommerce integration of newly acquired brands Urban Decay and Clarisonic to the Luxe portfolio. Launched auto-replenishment strategy for the Luxe portfolio. Responsible for functional innovation, competitive strategy, consumer insights operating model, optimization methodology and web content management. Leveraged US best practices to drive Global Luxe Strategy across markets. -
Director, Client ServicesRakuten Mar 2010 - May 2011Setagaya-Ku, Tokyo, Jp -
Senior Account ManagerRakuten Jan 2008 - Mar 2010Setagaya-Ku, Tokyo, Jp -
Strategic Account ManagerRakuten Mar 2007 - Jan 2008Setagaya-Ku, Tokyo, Jp -
Account ManagerRakuten May 2005 - Mar 2007Setagaya-Ku, Tokyo, Jp -
Assistant Account Executive / Traffic ManagerS3 Dec 2002 - Apr 2005
Sean Reynolds Skills
Sean Reynolds Education Details
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Suny GeneseoPhilosophy
Frequently Asked Questions about Sean Reynolds
What company does Sean Reynolds work for?
Sean Reynolds works for Res Digital
What is Sean Reynolds's role at the current company?
Sean Reynolds's current role is Co-Founder, President.
What is Sean Reynolds's email address?
Sean Reynolds's email address is sp****@****ail.com
What is Sean Reynolds's direct phone number?
Sean Reynolds's direct phone number is +191760*****
What schools did Sean Reynolds attend?
Sean Reynolds attended Suny Geneseo.
What skills is Sean Reynolds known for?
Sean Reynolds has skills like Digital Marketing, Affiliate Marketing, Digital Strategy, Online Advertising, Online Marketing, Sem, Digital Media, Web Analytics, Media Planning, Strategy, Mobile Marketing, Brand Management.
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