Oversaw Communications & Events Departments and supervised staff. Crafted the direction for external communications and public relations. Served as a bridge for State Chamber departments to ensure effective internal communications. Developed strategy and content for various communications for the State Chamber and its partners. Ensured messaging was consistent and appropriately framed across all communications for members, prospects, media, lawmakers and the public. Wrote and edited public-facing materials (mass mailings and emails, brochures, reports, website content, etc.) for various departments. Provided backup to Director of Communications in fielding media inquiries and writing/editing press releases, columns, and etcetera. Assisted in the creation and implementation of advocacy materials. Contributed to and supervised the creative process, working in coordination with Graphic Design Manager to ensure timely, appealing and impactful graphics and collaterals.

Selected as 1 of 10 fellows to develop sustainable nationwide expansion plan for a social impact company. Developed prototype training and learning management system that included online videos, homework, and quizzes to test efficacy of training platform with 35 pilot participants. Conducted focus groups with educators and those in influencer industries to determine optimal strategy. Interviewed and conducted discussions with multiple Fortune 500 companies, nonprofits, and national consultants to determine best possible strategy for marketing, development, and growth. Analyzed $683 billion in education spending from 98,000 schools. Identified key market segment for sustainable expansion path

Developed Marketing, Communication and Media Strategy to support the BBB Business Plan and oversee implementation and contribute to strategic, organizational and budget planning sessions. Annually prepared and recommended a quarter of a million dollar marketing budget, and monitored performance against that budget on a quarterly basis. Dictated and maintained Standard Operating Procedures (SOP) for all Marketing Department operations. Held overall responsibility for communicating the BBB’s mission, programs and services and shape the image of the BBB within the Business and Consumer communities through the use of multi-media channels. Crafted messaging for brand awareness and identity, developed/maintained standards for BBB brand protection, and acted as liaison to the Council of Better Business Bureaus on all brand and identity matters. Updated and maintained the local, webpages on bbb.org and content. Oversaw social media efforts including: Facebook, Twitter, LinkedIn, and YouTube and assists in developing strategic objectives for BBB social media and web offerings. Created and edited graphics, presentations, videos, flyers, brochures, cards, banner ads, commercials and other various marketing materials, both print and digital compliant with BBB brand standards. Designed, developed, implemented and evaluated value-add programs for both Businesses and Consumers. Worked with Vice President of Business Development to develop and implement targeted marketing plans to achieve sales targets. Hired, oriented and trained staff for the communications team as needed. Managed and worked closely with the communications and marketing team to create content suitable for market needs. Acted as BBB Spokesperson as required for both media and when providing presentations during Business and Consumer events. Wrote news releases, content, and articles for public release, respond to media (television, radio, print and online) inquiries.

- Oversaw public relations efforts for 50+ counties in Central Oklahoma. - Collaborated with professional trade, government, and non-profit organizations to educate both consumer and business communities on BBB's vision and best practices. - Managed media relations in the major media markets within the designated territory. - Developed and participated in community service efforts to grow the BBB brand. - Worked closely with internal communications and marketing teams to create content suitable for market needs. - Created and distributed branded communications targeting businesses including articles, e-blasts, press releases, presentations, newsletters in support of accreditation sales, non-dues revenue generation and retention of Accredited Businesses and sponsors. - Built relationships with different chambers of commerce in hopes to further develop BBB Chamber Partner program. - Assisted in maintaining an approved departmental budget. - Planned and help bring to market international marketing campaign.

- Developed the direction, growth, and management of the organization- Directed the design and delivery of communication, marketing, and business development strategies for key client engagements- Advanced communication infrastructures, business cases, partnership targeting, acquisition processes, training programs, public relations activities, communications plans, and branding strategies- Landed and maintained partnerships which provided organizational revenue in amounts excess of a quarter of a million dollars- Responsible for developing and implementing organizational communications strategy for multiple associations and trade groups- Completed multiple vendor partnership public relations roll-outs, including one national roll out that culminated with the CARE Oklahoma logo on the side of the Reuters building in Times Square- Managed all PR and marketing communications activity and external relations focused website with 10,000 annual views, and quarterly newsletter for over 5,000- Composed press releases, fact sheets, collateral's and other public relations and marketing documents to enhance communication- Executed social media campaign which yielded an increased engagement and attentiveness of audience by over 200% within 6 months- Organized and executed events such as the creation of a statewide competition with a Fortune 500 company, an annual golf tournament, 2 annual statewide trade shows, and numerous congressional visits and DC fly-ins

- Responsible for long-term planning and organizational direction- Created ongoing donor relations campaign and maintenance of a donor management database- Built grassroots relations for the organization - Organized state and local rallies, meetings legislative visits and other grassroots events- Organized events for high profile officials that yielded revenue for their respective campaigns- Monitored and analyzed legislation affecting the long term care and overall healthcare industry- Produced awareness of state’s long term care industry and its over $3.3 billion dollar economic impact

- Coordinated communications between the Office of the Governor and the executive branch agencies - Collaborated with staff to ensure that responses promote and reflect the Governor’s agenda - Responded to inquiries from constituents for general information regarding the Office of the Governor and the State of Oklahoma - Developed a rapid response plan with the Director of Public Affairs during times of crisis or natural disasters- Maintained Public Affairs’ database of responses for assistance, inquiries and/or complaints- Served as the Governor’s alternate representative to commissions, or organizations when requested

- Monitored legislative process at the state-level by observing and covering committee meetings as well as researching proposed legislation; - Input legislation into database for presentation to clients, access on a regular basis and access from mobile electronic devices; - Covered committee meetings on both House and Senate sides that included; Appropriations, Finance, General Government, Human Services, Judiciary, Energy, Natural Resources, Business and Commerce, Revenue and Tax, Public Safety, Education, and etcetera; as well as the corresponding Appropriations and Budget subcommittee’s; - Interacted, and built rapport, on a regular basis with other members of the press/media as well as Senators, Representatives, staff, Executive level Agency Directors, Executive level Commissioners, and etcetera; - Analyzed, processed, and published summaries of legislation authored in both the House and Senate and uploaded report on website database for utilization by clients; - Was published twice a week on a weekly basis during the second session of the 53rd Oklahoma Legislature;