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I am a highly accomplished music and technology executive with extensive experience driving innovation at the intersection of art, technology and commerce. As a studio engineer in the 90’s I worked with an incredible spectrum of artists ranging from underground rock, electronic and punk bands to major international acts such as U2 ("Achtung Baby"), AC/DC ("Razor's Edge"), Van Morrison & John Lee Hooker ("Too Long In Exile"), Sinead O'Connor, The Breeders ("Last Splash") and many more. Recognizing the shortcomings of the traditional music industry, I stepped away from the studio in '97 to focus on creating technology driven opportunities for artists, labels and fans. I rode the Internet 1.0 wave pioneering digital music as a founding member of the trailblazing internet-only record label, GoodNoise While there I signed Frank Black (Black Francis/The Pixies) in the Spring of '98 as the first major artist to release an album for paid download in the MP3 format. I played a pivotal role in the evolution of GoodNoise to (the then publicly traded) eMusic.com, which saw us successfully raise over $120MM in funding. While there I gained extensive experience in digital strategy, market analysis, emerging and standards-based technologies, content licensing, IP law and international business practices.Now, as an executive, consultant and advisor, I provide highly-tuned strategic insights to participants in the music and technology sectors, including technology startups, music services, artists, record labels, investors, lawyers and music festivals.My current focus is firmly set on developing the next generation of immersive experiences, media formats, hardware technologies, products and services that leverage context, add value and build community at the heart of the music experience.Specialties: • Emerging technologies.• Advanced Product Definition.• Market Intelligence.• Strategic Partnerships.• International Business.• Contract Negotiation. • Digital Music Strategies• Artist Advocacy.
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Co-FounderElevationxrSan Francisco, Ca, Us -
Executive Vice PresidentSubpac Oct 2013 - PresentPalo Alto, California, UsSUBPAC is revolutionizing the way audio is produced and experienced. Our category-defining Tactile Bass Systems have quickly become essential tools for music production from the top studios in LA and London, to basements and bedrooms worldwide. Not just for musicians and producers, the SUBPAC adds real depth and enjoyment to any audio-driven media - music, VR, films and games all come to life with the added dimension of physical bass. Imagine standing in front of a beautifully tuned club system and being fully immersed in the bass – this is the experience the SUBPAC delivers, all without any external noise.Headquartered in Los Angeles with offices in The Bay Area, Montreal, Toronto and London, SUBPAC is a creation of StudioFeed, a global community of artists, engineers and technologists working together to create groundbreaking experiences that move people closer to music and sound. -
Advisor - Strategic DevelopmentElevationxr Mar 2023 - PresentElevationXR is at the forefront of developing the next generation of immersive live experiences and venues. -
Music + Technology + StrategyConsultant & Advisor Mar 2001 - PresentI provide international consulting and advisory services to participants in all aspects of the music and technology value chain. My clients include technology startups, artists, digital music providers, investors, record labels, digital aggregators, lawyers and music festivals.Representative clients include MUTEK Festival SF, IODA (acquired by Sony Music), Beatport, The Rights Workshop, Surefire Sound, GAUDI, Earthdance International, Ejigayehu Shibabaw (aka Gigi), Dub Syndicate / Style Scott, Yogitunes, Motema Music, Champagne Henri Giraud, Interchill Records, Suns of Arqa, RareNoise Records, Bill Laswell, Jah Wobble and more.
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Co-Founder & Head Of StrategyPypeline Sep 2008 - May 2013Founded by a passionate team of music lovers, designers, technologists and digital media geeks, Pypeline was focused on developing the next generation of technologies, tools and services that foster creativity, context and community at the heart of the digital music experience. Our belief was (and is) that much of the fun and reward in creating, owning and collecting music has been lost in the transition from physical to digital products. Value-added elements such as artwork, liner notes, photographs and credits that have traditionally been enjoyed by music fans have been pushed to the background in the quest for cookie-cutter distribution models - and we are all paying the price.The Pypeline New Media Platform was intended to not only bring these vital elements back into the mix but, to evolve the music experience in exciting new ways that embrace the universe of opportunities presented by digital technologies. -
Steering CommitteeCme Sep 2010 - Sep 2012UsThe Connected Media Experience is a technical consortium comprised of leading companies in the fields of entertainment products, software development and consumer electronics, including Universal Music, Warner Music, Sony Music, Samsung Electronics, Microsoft and more. Focused on defining and promoting a new technical standard for enhanced digital media packages, the Connected Media Experience aims to develop the foundation for artists to create the next generation of digital music, video and multimedia products.In addition to being a significant voice on the Steering Committee, upholding the voice of the independent creators, I was also elected to Chair the Marketing Committee for two terms. -
AdvisorGiveback Jun 2008 - Jun 2010Inspiration - Action - Change. Giveback is a dynamic early stage startup focused on creating a globally conscious web-application dedicated to positive social change. Founded by international electronic musician/DJ, Darin McFadyen (aka FreQ Nasty), Shamal Ranasinghe (Topspin) and an inspiring crew of collaborators - Giveback empowers individuals, musicians and social causes to connect, inform and act to manifest tangible change. In addition to providing guidance to the founders, I initiated two very high level campaigns that successfully raised funds and awareness for their causes :"Water of Life" - Harmony Festival and The World Family's initiative to bring water to the people of Gara Dima, Ethiopia. Artists include Damian Marley, Heavyweight Dub Champion vs. FreQ Nasty, and more."Beats for a Better Future" - Michael Franti's Power to the Peaceful Festival, Otto Schutt's BassCamp Foundation and The Hunters Point Family's campaign to build a music studio and mentor program for at-risk youth.
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Vp Of DigitalTouchmedia (Usa) Mar 2004 - Nov 2007Prior to being acquired by Into Great Companies and folded into one of their portfolio companies, TouchMedia was the leader in retail based digital entertainment discovery and in-store digital distribution solutions. I was responsible for defining and implementing the company’s digital media strategies across its music technology and services divisions. Tasked with identifying and analyzing current and emerging technology trends, navigating the world of technology patents and licensing, developing strategic partnerships with providers of complimentary solutions and securing distribution agreements with rightsholders of digital media products.
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Sr. Director Of Creative Development (Aka Director Of Possibilities)Emusic 1998 - 2001New York, UsI was a founding member of the team and signed Frank Black aka Black Francis (The Pixies) in March of '98 as the first established artist to sign directly with an internet record label and offer a full album for paid-download over the Internet. I played a pivotal role in defining the companies overall market strategy and filled many key positions as the company evolved from small boutique status to floating on the NASDAQ where the company raised over $120MM in funding. I was directly responsible for securing exclusive content licenses from established record labels and artists, building strategic relationships within the emerging music technology communities and recommending target acquisitions. I headed many of the company’s International outreach and acquisition initiatives and opened its European office in the summer of 2000 while based in London. -
Studio EngineerWindmill Lane Studios 1988 - 1992
Sean Leonard Skills
Sean Leonard Education Details
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Trinity College DublinLife Sciences
Frequently Asked Questions about Sean Leonard
What company does Sean Leonard work for?
Sean Leonard works for Elevationxr
What is Sean Leonard's role at the current company?
Sean Leonard's current role is Co-Founder.
What is Sean Leonard's email address?
Sean Leonard's email address is su****@****ink.net
What is Sean Leonard's direct phone number?
Sean Leonard's direct phone number is +180540*****
What schools did Sean Leonard attend?
Sean Leonard attended Trinity College Dublin.
What skills is Sean Leonard known for?
Sean Leonard has skills like Digital Media, Music Industry, Digital Distribution, Strategic Partnerships, Entertainment, Music, New Media, Social Media, Strategy, Digital Strategy, Record Labels, Music Production.
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